SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                  FORM 10-K

 (Mark One)
   [ x ]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934

              For the year ended December 31, 2003, or

   [   ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934

              For the transition period from _________ to ___________

              Commission file number 0-19133

                       FIRST CASH FINANCIAL SERVICES, INC.
            ------------------------------------------------------
            (Exact name of registrant as specified in its charter)


              Delaware                                75-2237318
   -------------------------------         ---------------------------------
   (state or other jurisdiction of         (IRS Employer Identification No.)
   incorporation or organization)


     690 East Lamar Blvd., Suite 400
             Arlington, Texas                            76011
 ----------------------------------------              ----------
 (Address of principal executive offices)              (Zip Code)


     Registrant's telephone number, including area code:  (817) 460-3947

         Securities registered pursuant to Section 12(b) of the Act:

                                     None

         Securities registered pursuant to Section 12(g) of the Act:
                    Common Stock, par value $.01 per share

      Indicate by check mark whether the registrant (1) has filed all reports
 required to be filed by Section 13  or 15(d) of the Securities Exchange  Act
 of 1934 during the preceding 12 months (or for such shorter period that  the
 registrant was required to file such  reports), and (2) has been subject  to
 such filing requirements for the past 90 days.  Yes   [ X ]    No   [   ]

      Indicate by check mark if disclosure  of delinquent filers pursuant  to
 Item 405  of  Regulation  S-K is  not  contained  herein, and  will  not  be
 contained, to the  best of registrant's  knowledge, in  definitive proxy  or
 information statements incorporated by  reference in Part  III of this  Form
 10-K or any amendment to this Form 10-K.  [   ]

      Indicate by check mark whether the  registrant is an accelerated  filer
 (as defined in Rule 12b-2 of the Securities Exchange Act). Yes [ X ] No [ ]

      The aggregate market value of the  voting stock held by  non-affiliates
 of the registrant, based  upon the last reported  sales price on the  Nasdaq
 National Market on June 30, 2003, the last trading date of registrant's most
 recently completed second fiscal quarter is $101,474,089.

      As of  March 8,  2004, there  were 10,499,887  shares of  Common  Stock
 outstanding.

                     DOCUMENTS INCORPORATED BY REFERENCE

      The Company's Proxy Statement in connection with its Annual Meeting  of
 Stockholders to be  held on June  15, 2004 is  incorporated by reference  in
 Part III, Items 10, 11, 12 and 13.

FIRST CASH FINANCIAL SERVICES, INC. FORM 10-K For the Year Ended December 31, 2003 TABLE OF CONTENTS ----------------- PART I Item 1. Business............................................. 1 Item 2. Properties........................................... 10 Item 3. Legal Proceedings ................................... 10 Item 4. Submission of Matters to a Vote of Security Holders.. 11 PART II Item 5. Market for Registrant's Common Equity and Related Stockholder Matters................................ 11 Item 6. Selected Financial Data ............................. 12 Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations................ 14 Item 7a. Quantitative and Qualitative Disclosures About Market Risk........................................ 20 Item 8. Financial Statements and Supplementary Data ......... 21 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure................ 21 Item 9a. Controls and Procedures.............................. 21 PART III Item 10. Directors and Executive Officers of the Registrant... 21 Item 11. Executive Compensation .............................. 21 Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters......... 22 Item 13. Certain Relationships and Related Transactions ...... 22 PART IV Item 14. Principal Accounting Fees and Services............... 22 Item 15. Exhibits, Financial Statement Schedules and Reports on Form 8-K........................................ 23 SIGNATURES...................................................... 24

PART I ------ Forward Looking Information This annual report may contain forward-looking statements about the business, financial condition and prospects of First Cash Financial Services, Inc. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "projects," "expects," "may," "estimates," "will," "should," "plans," "intends," or "anticipates" or the negative thereof, or other variations thereon, or comparable terminology, or by discussions of strategy. Forward-looking statements in this annual report include, without limitation, the earnings per share discussion, the expectation of growth in the Company's pawn and short-term advance products and the expectation for additional store openings. These statements are made to provide the public with management's assessment of the Company's business. Although the Company believes that the expectations reflected in forward-looking statements are reasonable, there can be no assurances that such expectations will prove to be accurate. Security holders are cautioned that such forward-looking statements involve risks and uncertainties. The forward-looking statements contained in this report speak only as of the date of this report, and the Company expressly disclaims any obligation or undertaking to release any updates or revisions to any such statement to reflect any change in the Company's expectations or any change in events, conditions or circumstance on which any such statement is based. Certain factors may cause results to differ materially from those anticipated by some of the statements made in this report. Such factors are difficult to predict and many are beyond the control of the Company, but may include changes in regional, national or international economic conditions, the ability to open and integrate new stores, the ability to maintain favorable banking relationships as it relates to short-term lending products, changes in governmental regulations, unforeseen litigation, changes in interest rates, changes in foreign currency exchange rates, changes in tax rates or policies, changes in gold prices, future business decisions and other uncertainties. Item 1. Business ----------------- General First Cash Financial Services, Inc. (the "Company") is a leading provider of specialty consumer finance products. The Company has 243 locations in eleven U.S. states and Mexico and is the nation's third largest publicly traded pawnshop operator. The Company's pawn stores engage in both consumer finance and retail sales activities and are a convenient source for small consumer loans, advancing money against pledged tangible personal property such as jewelry, electronic equipment, tools, sporting goods and musical equipment. The pawn stores also retail previously owned merchandise acquired through collateral forfeitures and over-the-counter purchases from customers. Many of the Company's pawn stores offer short-term, unsecured advances ("short-term advances"), which are also known as payday loans. The Company also operates stand-alone check cashing/short-term advance stores in several U.S. states. These stores provide a broad range of consumer financial services products, including check cashing, short-term advances, money order sales, money transfers and bill payment services. In addition, the Company is a 50% partner in Cash & Go, Ltd., a Texas limited partnership, which currently owns and operates 40 kiosks located inside convenience stores, which offer short-term advances and check cashing. For the year ended December 31, 2003, the Company's revenues were derived as follows: 49% from pawn and short-term advance lending activities, 48% from merchandise sales, and 3% from other sources, primarily check cashing fees. The Company was formed as a Texas corporation in July 1988 and in April 1991 the Company reincorporated as a Delaware corporation. Except as otherwise indicated, the term "Company" includes its wholly owned subsidiaries, American Loan & Jewelry, Inc., WR Financial, Inc., Famous Pawn, Inc., JB Pawn, Inc., Cash & Go, Inc., One Iron Ventures, Inc., Capital Pawnbrokers, Inc., Silver Hill Pawn, Inc., Elegant Floors, Inc., First Cash, S.A. de C.V., American Loan Employee Services, S.A. de C.V., First Cash, Ltd., First Cash Corp, First Cash Management, LLC, and First Cash, Inc. The Company's principal executive offices are located at 690 East Lamar Blvd., Suite 400, Arlington, Texas 76011, and its telephone number is (817) 460-3947. Industry The pawnshop industry in the United States is an established industry, with the highest concentration of pawnshops being in the Southeast and Southwest. The operation of pawnshops is governed primarily by state laws, and accordingly, states that maintain pawn laws most conducive to profitable operations have historically seen the greatest development of pawnshops. Management believes the pawnshop industry is highly fragmented with approximately 15,000 stores in the United States. The three publicly traded pawnshop companies currently operate less than 1,000 of the pawnshops in the United States. The Company believes that individuals operating one to three locations own the majority of pawnshops. Management further believes that the highly fragmented nature of the industry is due in part to the lack of qualified management personnel, the difficulty of developing adequate financial controls and reporting systems, and the lack of financial resources. The short-term advance industry is a relatively new industry that is experiencing rapid growth. A leading industry analyst estimates that there are approximately 22,000 short-term advance locations throughout the United States. There are several privately held chains that operate from 100 to up approximately 2,000 stores each. The four largest publicly held operators of check cashing/short-term advance stores, which includes First Cash Financial Services, Inc., operate a combined total of approximately 2,500 stores. Some states have enacted formal check cashing laws which regulate the amount of fees that operators may charge for cashing checks, and in some cases states have regulated the amount of service charges that may be charged on small consumer advances, commonly referred to as "short-term advances." Business Strategy The Company's primary business plan is to significantly expand its operations by opening new pawnshops and check cashing/short-term advance stores. In addition, it will continue to remain focused on increasing the revenues and operating profits in its existing stores. New Store Openings The Company has opened 78 new pawn stores and 54 new check cashing/short-term advance stores since its inception and currently intends to open both additional pawn stores and check cashing/short-term advance stores in locations where management believes appropriate demand and other favorable conditions exist. During the years ended December 31, 2003, 2002 and 2001, the Company opened 31, 25 and 4 new pawn stores, respectively, and over the same three years, the Company opened 16, 13 and 14 new check cashing/short-term advance stores, respectively. Management seeks to locate new stores where demographics are favorable and competition is limited. It is the Company's experience that after a suitable location has been identified and a lease and licenses are obtained, a new store can be open for business within six to eight weeks. The investment required to open a new pawn store includes store operating cash, inventory, funds available for pawns loans, leasehold improvements, store fixtures, security systems, computer equipment and start-up losses. Although the total investment varies and is difficult to predict for each location, it has been the Company's experience that between $200,000 and $300,000 is required to fund a new pawn store for the first six months of operation. The Company also estimates that between $200,000 and $300,000 is required to fund a new check cashing/short-term advance store for the first six months of operation, which includes investments for leasehold improvements, security and computer equipment, funds available for short- term advances, store operating cash, and start-up losses. The Company currently plans to continue its expansion in existing markets, with the primary focus being in Texas and Mexico. The Company continues to evaluate new markets in other states with favorable demographics and regulatory environments. The Company has an organizational structure that it believes is capable of supporting a larger, multi-country and multi-state store base. Enhance Productivity of Existing and Newly Opened Stores The primary factors affecting the profitability of the Company's existing store base are the volume of retail sales, the gross profit on retail sales, the level of pawn loans outstanding, the level of short-term advances outstanding, the volume of check cashing and other consumer financial services, and the control of store expenses, including bad debt expenses related to short-term advances. To increase customer traffic, which management believes is a key determinant to increasing its stores' profitability, the Company has taken several steps to distinguish its stores from traditional pawn and check cashing/short-term advance stores and to make customers feel more comfortable. In addition to well-lit parking facilities, typically the stores' exteriors display an attractive and distinctive awning similar to those used by contemporary convenience and video rental stores. The Company also has upgraded or refurbished the interior of certain of its stores and improved merchandise presentation by categorizing items into departments, improving the lighting and installing better in-store signage. The Company has implemented an employee training program for both store and corporate-level personnel that stresses productivity and professionalism. The Company utilizes a proprietary computer information system that provides fully integrated functionality to support point-of-sale retail operations, inventory management and loan processing. Each store is connected on a real-time basis to a secured off-site data center located in Allen, Texas that houses the centralized database and operating system. The system provides management the ability to continuously monitor store transactions and operating results. The Company maintains a well-trained internal audit staff that conducts regular store visits to test compliance with financial and operational controls. Management believes that the current operating and financial controls and systems are adequate for the Company's existing store base and can accommodate reasonably foreseeable growth in the near-term. Acquisitions Because of the highly fragmented nature of both the pawn industry and the check cashing/short-term advance industry, as well as the availability of "mom & pop" sole proprietors willing to sell their stores, the Company believes that certain acquisition opportunities may arise from time to time. The timing of any future acquisitions is based on identifying suitable stores and purchasing them on terms that are viewed as favorable to the Company. Before making an acquisition, management typically studies a demographic analysis of the surrounding area, considers the number and size of competing stores, and researches regulatory issues. Specific pawn store acquisition criteria include an evaluation of the volume of annual pawn transactions, outstanding receivable balances, historical redemption rates, the quality and quantity of inventory on hand, and location and condition of the facility, including lease terms. Factors involved in evaluating the acquisition of check cashing/short-term advance stores include the annual volume of transactions, location and condition of facilities, and a demographic evaluation of the surrounding area to determine the potential for the Company's short-term advance product. Pawn Lending Activities The Company's pawn stores advance money against the security of pledged goods. The pledged goods are tangible personal property generally consisting of jewelry, electronic equipment, tools, sporting goods and musical equipment. The pledged goods provide the only security to the Company for the repayment of the pawn, as pawns cannot result in personal liability to the borrower. Therefore, the Company does not investigate the creditworthiness of the borrower, relying instead on the marketability and sale value of pledged goods as a basis for its credit decision. Receivables from pawn loans at December 31, 2003 and 2002 were $20,037,000 and $16,624,000, respectively. At the time a pawn transaction is entered into, an agreement, commonly referred to as a pawn ticket, is delivered to the borrower for signature that sets forth, among other items, the name and address of the pawnshop, borrower's name, borrower's identification number from his/her driver's license or other identification, date, identification and description of the pledged goods, including applicable serial numbers, amount financed, pawn service charge, maturity date, total amount that must be paid to redeem the pledged goods on the maturity date, and the annual percentage rate. Pledged property is held through the term of the pawn, which is 30 days in Texas, South Carolina, Missouri, Virginia, and Oklahoma, with an automatic extension period of 15 to 60 days depending on state laws, unless the pawn is earlier paid or renewed. In Maryland, Washington, D.C. and Mexico, pledged property is held for 30 days. In the event the borrower does not pay or renew a pawn within 90 days in South Carolina and Missouri, 60 days in Texas and Oklahoma, 45 days in Virginia, and 30 days in Maryland, Washington, D.C. and Mexico, the unredeemed collateral is forfeited to the Company and becomes inventory available for general liquidation or sale in one of the Company's stores. If a pawn is not repaid prior to the expiration of the automatic extension period, if applicable, the property is forfeited to the Company and transferred to inventory at a value equal to the principal amount of the loan, exclusive of accrued interest. The amount the Company is willing to finance typically is based on a percentage of the estimated sale value of the collateral. There are no minimum or maximum pawn to fair market value restrictions in connection with the Company's lending activities. The basis for the Company's determination of the sale value includes such sources as catalogs, blue books, and newspapers. The Company also utilizes its integrated computer information system to recall recent selling prices of similar merchandise in its own stores. These sources, together with the employees' experience in selling similar items of merchandise in particular stores, influence the determination of the estimated sale value of such items. The Company does not utilize a standard or mandated percentage of estimated sale value in determining the amount to be financed. Rather, the employee has the authority to set the percentage for a particular item and to determine the ratio of pawn amount to estimated sale value with the expectation that, if the item is forfeited to the pawnshop, its subsequent sale should yield a gross profit margin consistent with the Company's historical experience. It is the Company's policy to value merchandise on a conservative basis to avoid the risks associated with over-valuation. The recovery of the principal and realization of gross profit on sales of inventory is dependent on the Company's initial assessment of the property's estimated sale value. Improper assessment of the sale value of the collateral in the lending function can result in reduced marketability of the property and sale of the property for an amount less than the principal amount pawned. The Company contracts for a pawn service charge in lieu of interest to compensate it for the pawn loan. The statutory service charges on pawns at its Texas stores range from 12% to 240% on an annualized basis depending on the size of the pawn, and from 39% to 240% on an annualized basis at the Company's Oklahoma stores. Pawns made in the Maryland stores bear service charges of 144% to 240% on an annualized basis with a $6 minimum charge per month, while pawns in Virginia earn 120% to 144% annually with a $5 minimum charge per month. In Washington D.C., a flat $2 charge per month applies to all pawns up to $40, and an 18% to 60% annualized service charge applies to pawns of greater than $40. In Missouri, pawns bear a total service and storage charge of 180% to 240% on an annualized basis with a $2.50 minimum charge per month, and South Carolina rates range from 100% to 300%. In Mexico, pawns bear an annualized rate of 240%. As of December 31, 2003, the Company's average pawn per pawn ticket was approximately $61. Service charge revenues for pawns during the fiscal years ended December 31, 2003, 2002 and 2001 were $28,804,000, $21,723,000 and $19,714,000, respectively, and accounted for approximately 40%, 37% and 37%, respectively, of the Company's total service charge revenues. For the fiscal years ended December 31, 2003, 2002 and 2001, the Company's annualized yields on average pawn balances were 157%, 143% and 141%, respectively. Short-term Advance Activities The Company's check cashing/short-term advance stores and pawn stores, in selected markets, make unsecured, short-term advances for a term of thirty days or less. To qualify for a short-term advance, customers generally must have proof of steady income, a checking account with a minimum of returned items within a specified period, and valid identification. Upon completing an application and subsequent approval, the customer writes a check on their personal checking account for the amount of the advance, plus applicable fees. At maturity, the customer may either return to the store and pay off the advance with cash, in which case the check is returned to the customer, or the store can deposit the customer's check into its checking account. Receivables from short-term advances, net of bad debt valuation allowances, at December 31, 2003 and 2002 were $13,759,000 and $10,690,000, respectively. Fees charged for short-term advances are generally regulated by state law and range from 13.9% to 40% of the amount advanced per transaction. Service charge revenues for short-term advances during the fiscal years ended December 31, 2003, 2002 and 2001 were $42,939,000, $36,473,000 and $33,314,000, respectively, and accounted for approximately 60%, 63% and 63%, respectively, of the Company's total service charge revenues. The bank returns a significant number of customer short-term advance checks deposited by the Company; however, the Company subsequently collects a large percentage of these bad debts. The profitability of the Company's short-term advance operations is dependent upon adequate collection of these returned items. The bad debt valuation allowances were $462,000 and $422,000 at December 31, 2003 and 2002, respectively. The net bad debt expenses associated with short-term advances during the fiscal years ended December 31, 2003, 2002 and 2001 were $9,878,000, $8,669,000 and $8,684,000, respectively, which represented 23%, 24% and 26%, respectively, of service charge revenues from short-term advances. Merchandise Sales The Company's merchandise sales are primarily retail sales to the general public in its pawn stores. The items retailed are primarily used jewelry, consumer electronics, tools, musical instruments and sporting goods. The Company also melts down limited quantities of scrap gold jewelry and sells the gold at market commodity prices. Total merchandise sales during the years ended December 31, 2003, 2002 and 2001 accounted for approximately 48%, 48% and 49%, respectively, of the Company's total revenues for these periods. For the years ended December 31, 2003, 2002 and 2001 the Company realized gross profit margins on merchandise sales of 41%, 42% and 36%, respectively. The Company acquires merchandise inventory primarily through forfeited pawns and purchases of used goods directly from the general public. Merchandise acquired by the Company through defaulted pawns is carried in inventory at the amount of the related pawn loan, exclusive of any accrued service charges. Management believes that this practice lessens the likelihood that the Company will incur significant, unexpected inventory devaluations. The Company does not provide financing to purchasers of its merchandise nor does it provide the prospective buyer warranties on the merchandise purchased. Nevertheless, the Company may, at its discretion, refund purchases if merchandise is returned because it was damaged or not in good working order when purchased. The Company permits its customers to purchase inventory on a "layaway" plan. Should the customer fail to make a required payment, the item is returned to inventory and previous payments are forfeited to the Company. Operations and Locations As of March 8, 2004, the Company operated stores in the following markets: Check cashing/ Pawn Short-term advance Total Stores Stores Stores ------------------------------------ District of Columbia (1). 2 7 9 Washington............... - 3 3 Oregon................... - 4 4 Illinois................. - 10 10 California............... - 15 15 Maryland................. 21 - 21 Missouri................. 3 - 3 Oklahoma (1)............. 3 - 3 South Carolina (1)....... 8 - 8 Texas (1)................ 59 37 96 Virginia................. 2 - 2 Mexico (2)............... 69 - 69 ------------------------------------ Total 167 76 243 ==================================== (1) Pawn stores in these states also offer the short-term advance product. (2) See Note 15 of the Consolidated Financial Statements regarding geographic areas. In addition, at March 8, 2004, the Company's 50% owned joint venture, Cash & Go, Ltd. operated a total of 40 kiosks located inside convenience stores in the state of Texas. The Company seeks to establish clusters of several stores in a specific geographic area in order to achieve certain economies of scale relative to supervision, purchasing and marketing. In Texas, such clusters have been established in the Dallas/Fort Worth metropolitan area, the greater Houston metropolitan area, the Rio Grande Valley area, the Corpus Christi area, the El Paso area, the central Texas area (Austin, San Antonio and surrounding cities) and the west Texas area. Store clusters have also been established in the St. Louis, Missouri area, the Oklahoma City, Oklahoma area, in Washington, D.C. and its surrounding Maryland suburbs, in Baltimore, Maryland, in northern California, in the Chicago, Illinois area, in South Carolina, in the Pacific Northwest, and in northern Mexico. Pawn Store Operations The typical Company pawn store is a freestanding building or part of a small retail strip shopping center with adequate, well-lit parking. Management has established a standard store design intended to distinguish the Company's stores from the competition. The design consists of a well- illuminated exterior with a distinctive awning and a layout similar to a contemporary convenience store or video rental store. The Company's stores are typically open six to seven days a week from 9:00 a.m. to between 6:00 p.m. and 9:00 p.m. The Company's computer system permits a store manager or clerk to recall rapidly the cost of an item in inventory, the date it was purchased as well as the prior transaction history of a particular customer. It also facilitates the timely valuation of goods by showing values assigned to similar goods in the past. The Company has networked its stores to permit the Company's headquarters to more efficiently monitor each store's operations, including merchandise sales, service charge revenues, pawns written and redeemed, and changes in inventory. The Company attempts to attract retail shoppers seeking bargain prices through the use of seasonal promotions, special discounts for regular customers, prominent display of impulse purchase items such as jewelry and tools, tent sales and sidewalk sales, and a layaway purchasing plan. The Company attempts to attract and retain pawn customers by lending a competitive percentage of the estimated sale value of items presented for pledge and by providing quick financing, renewal and redemption services in an appealing atmosphere. Each pawnshop employs a manager, one or two assistant managers, and between one and eight sales personnel, depending upon the size, sales volume and location of the store. The store manager is responsible for supervising personnel and assuring that the store is managed in accordance with Company guidelines and established policies and procedures. Each manager reports to an area supervisor who typically oversees four to seven store managers. Each supervisor reports to one of three regional vice-presidents. The Company believes that profitability of its pawnshops is dependent, among other factors, upon its employees' ability to make pawns that achieve optimum redemption rates, to be effective sales people and to provide prompt and courteous service. Therefore, the Company trains its employees through direct instruction and on-the-job pawn and sales experience. The new employee is introduced to the business through an orientation and training program that includes on-the-job training in lending practices, layaways, merchandise valuation and general administration of store operations. Certain experienced employees receive training and an introduction to the fundamentals of management to acquire the skills necessary to advance into management positions within the organization. Management training typically involves exposure to income maximization, recruitment, inventory control and cost efficiency. The Company maintains a performance-based compensation plan for all store employees, based, among other factors, on sales, gross profit and special promotional contests. Check Cashing/Short-term Advance Operations The Company's check cashing/short-term advance locations are typically part of a retail strip shopping center with adequate, well-lit parking. Management has established a standard store design intended to distinguish the Company's stores from the competition. The design consists of a well- illuminated exterior with a lighted sign, and distinctive, conservative window signage. The interiors typically feature an ample lobby, separated from employee work areas by floor-to-ceiling teller windows. The Company's stores are typically open six to seven days a week from 9:00 a.m. to between 6:00 p.m. and 9:00 p.m. Computer operating systems in the Company's check cashing/short-term advance stores allow a store manager or clerk to recall rapidly customer check cashing histories, short-term advance histories, and other vital information. The Company attempts to attract customers primarily through television advertisements and yellow page advertisements. Each check cashing/short-term loan store employs a manager, and between one and eight tellers, depending upon the size, sales volume and location of the store. The store manager is responsible for supervising personnel and assuring that the store is managed in accordance with Company guidelines and established policies and procedures. Each store manager reports to an area manager who typically oversees two to five store managers. Each supervisor reports to one of two regional vice-presidents. The kiosks operated by the Cash & Go, Ltd. joint venture are located inside convenience stores. Each kiosk is a physically secured area with its own counter space within the convenience store. Each kiosk is typically staffed by one or two employees at any point in time. Competition The Company encounters significant competition in connection with all aspects of its business operations. These competitive conditions may adversely affect the Company's revenues, profitability and ability to expand. The Company competes primarily with other pawn store operators and check cashing/short-term advance operators. There are two publicly held pawnshop operators and one publicly held check cashing/short-term advance operator, all of which have more locations than the Company. There are several privately held operators of check cashing/short-term advance stores, some of which are significantly larger than the Company. In addition, both the pawnshop and check cashing/short-term advance industries are characterized by a large number of independent owner-operators, some of whom own and operate multiple locations. The Company believes that the primary elements of competition in these businesses are store location, the ability to lend competitive amounts on pawns and short-term advances, customer service, and management of store employees. In addition, the Company competes with financial institutions, such as consumer finance companies, which generally lend on an unsecured as well as on a secured basis. Other lenders may and do lend money on terms more favorable than those offered by the Company. Many of these competitors have greater financial resources than the Company. In its retail operations, the Company's competitors include numerous retail and wholesale stores, including jewelry stores, discount retail stores, consumer electronics stores and other pawnshops. Competitive factors in the Company's retail operations include the ability to provide the customer with a variety of merchandise items at attractive prices. Many retailers have significantly greater financial resources than the Company. Governmental Regulation General The Company is subject to extensive regulation in most jurisdictions in which it operates, including jurisdictions that regulate pawn lending, short-term advance and check cashing. The Company's pawnshop and short-term advance operations in the United States are subject to, and must comply with, extensive regulation, supervision and licensing from various federal, state and local statutes, ordinances and regulations. These statutes prescribe, among other things, the general terms of the loans and the service charges and/or interest rates that may be charged. These regulatory agencies have broad discretionary authority. The Company is also subject to federal and state regulation relating to the reporting and recording of certain currency transactions. The Company's pawnshop operations in Mexico are also subject to, and must comply with, general business, tax and consumer protection regulations from various federal, state and local governmental agencies in Mexico. There can be no assurance that additional state or federal statutes or regulations in either the United States or Mexico will not be enacted or that existing laws and regulations will not be amended at some future date which could inhibit the ability of the Company to offer pawn loans and short-term advances, significantly decrease the service charges for lending money, or prohibit or more stringently regulate the sale of certain goods, any of which could cause a significant adverse effect on the Company's future prospects. State and Local Regulations The Company operates in seven states that have licensing and/or fee regulations on pawns, including Texas, Oklahoma, Maryland, Virginia, South Carolina, Washington, D.C., and Missouri. The Company is licensed in each of the states in which a license is currently required for it to operate as a pawnbroker. The Company's fee structures are at or below the applicable rate ceilings adopted by each of these states. In addition, the Company is in compliance with the net asset requirements in states where it is required to maintain certain levels of liquid assets for each pawn store it operates in the applicable state. Under some county and municipal ordinances, pawn stores must provide local law enforcement agencies with copies of all daily transactions involving pawns and over-the-counter purchases. These daily transaction reports are designed to provide the local law enforcements officials with a detailed description of the goods involved, including serial numbers, if any, and the name and address of the owner obtained from a valid identification card. If these ordinances are applicable, a copy of the transaction ticket is provided to local law enforcement agencies for processing by the National Crime Investigative Computer to determine rightful ownership. Goods held to secure pawns or goods purchased which are determined to belong to an owner other than the borrower or seller are subject to recovery by the rightful owners. Historically, the Company has not found these claims to have a material adverse effect upon results of operations. The Company does not maintain insurance to cover the costs of returning merchandise to its rightful owners. The Company also operates in states that have licensing, and/or fee regulations on check cashing and short-term advances, including California, Washington, Oklahoma, South Carolina, Oregon, Illinois and Washington, D.C. The Company is licensed in each of the states in which a license is currently required for it to operate as a check casher and/or short-term lender. In addition, in some jurisdictions, check cashing companies or money transmission agents are required to meet minimum bonding or capital requirements and are subject to record-keeping requirements. In Texas, which does not have favorable short-term lending service charge rates, the Company has entered into an agreement with County Bank of Rehoboth Beach, Delaware, a federally insured state of Delaware chartered financial institution, to act as a loan servicer within the state of Texas for County Bank. The Company is licensed as a regulated servicing agent by the State of Texas. As compensation for the Company acting as County Bank's loan servicer, the Company is entitled to purchase a participation in the loans made by County Bank. The Company's ability to continue to maintain its current relationship with County Bank and to continue to service County Bank loans within the state of Texas is subject to County Bank's ability to continue to export its loan product to the state of Texas. There can be no assurance that County Bank will be able to continue to export its loan product to the state of Texas, and the bank's failure to do so could have a materially adverse impact on the Company's operations and financial condition. Federal Regulations The U.S. Office of Comptroller of the Currency has significantly restricted the ability of nationally chartered banks to establish or maintain relationships with loan servicers in order to make out-of-state short-term advance loans. The Company does not currently maintain nor intend in the future to establish loan-servicing relationships with nationally chartered banks. In 2003, the Federal Deposit Insurance Corporation ("FDIC"), which regulates the ability of state chartered banks to enter into relationships with loan servicers, issued examiner guidelines under which such arrangements are permitted. Texas is the only state in which the Company functions as loan servicer through a relationship with a state chartered bank, County Bank of Rehoboth Beach, Delaware, that is subject to the FDIC examiner guidelines. The ultimate effect of the new guidelines, which are still being implemented, on the Company's ability to offer short- term advances in Texas under its current loan servicing arrangement with County Bank is unknown at this time. If the FDIC's new guidelines ultimately restrict the ability of state banks to maintain relationships with loans servicers, it could have a materially adverse impact on the Company's operations and financial condition. Under the Bank Secrecy Act regulations of the U.S. Department of the Treasury (the "Treasury Department"), transactions involving currency in an amount greater than $10,000 or the purchase of monetary instruments for cash in amounts from $3,000 to $10,000 must be recorded. In general, every financial institution, including the Company, must report each deposit, withdrawal, exchange of currency or other payment or transfer, whether by, through or to the financial institution, that involves currency in an amount greater than $10,000. In addition, multiple currency transactions must be treated as single transactions if the financial institution has knowledge that the transactions are by, or on behalf of, any person and result in either cash in or cash out totaling more than $10,000 during any one business day. The Money Laundering Suppression Act of 1994 added a section to the Bank Secrecy Act requiring the registration of "money services businesses," like the Company, that engage in check cashing, currency exchange, money transmission, or the issuance or redemption of money orders, traveler's checks, and similar instruments. The purpose of the registration is to enable governmental authorities to better enforce laws prohibiting money laundering and other illegal activities. The regulations require money services businesses to register with the Treasury Department by filing a form, adopted by the Financial Crimes Enforcement Network of the Treasury Department ("FinCEN"), and to re-register at least every two years thereafter. The regulations also require that a money services business maintain a list of names and addresses of, and other information about, its agents and that the list be made available to any requesting law enforcement agency (through FinCEN). The agent list must be updated annually. In March 2000, FinCEN adopted additional regulations, implementing the Bank Secrecy Act that is also addressed to money services businesses. These regulations require money services businesses, such as the Company, to report suspicious transactions involving at least $2,000 to FinCEN. The regulations generally describe three classes of reportable suspicious transactions - one or more related transactions that the money services business knows, suspects, or has reason to suspect (1) involve funds derived from illegal activity or are intended to hide or disguise such funds, (2) are designed to evade the requirements of the Bank Secrecy Act, or (3) appear to serve no business or lawful purpose. Under the USA PATRIOT Act passed by Congress in 2001, the Company is required to maintain an anti-money laundering compliance program. The program must include (1) the development of internal policies, procedures and controls; (2) the designation of a compliance officer; (3) an ongoing employee training program; and (4) an independent audit function to test the program. The United States Department of Treasury is expected to issue regulations specifying the appropriate features and elements of the anti- money laundering compliance programs for the pawnbrokering and short-term advance industries. The Gramm-Leach-Bliley Act requires the Company to generally protect the confidentiality of its customers' nonpublic personal information and to disclose to its customers its privacy policy and practices, including those regarding sharing the customers' nonpublic personal information with third parties. Such disclosure must be made to customers at the time the customer relationship is established, at least annually thereafter, and if there is a change in the Company's privacy policy. With respect to firearms sales, the Company must comply with the regulations promulgated by the Department of the Treasury-Bureau of Alcohol, Tobacco and Firearms, which requires firearms dealers to maintain a permanent written record of all firearms that it receives or sells. The Company does not currently sell firearms to the public. Proposed Regulations Governmental action to prohibit or restrict short-term advances has been advocated over the past few years by consumer advocacy groups and by media reports and stories. The consumer groups and media stories typically focus on the cost to a consumer for that type of short-term advance, which is higher than the interest generally charged by credit-card issuers to a more creditworthy consumer. The consumer groups and media stories often characterize short-term advance activities as abusive toward consumers. During the last few years, legislation has been introduced in the United States Congress and in certain state legislatures, and regulatory authorities have proposed or publicly addressed the possibility of proposing regulations, that would prohibit or restrict short-term advances. Legislation and regulatory action at the state level that affects consumer lending has recently become effective in a few states and may be taken in other states. The Company intends to continue, with others in the short-term advance industry, to oppose legislative or regulatory action that would prohibit or restrict short-term advances. But if legislative or regulatory action with that effect were taken on the federal level or in states such as Texas, in which the Company has a significant number of stores, that action could have a material adverse effect on the Company's short-term advance-related activities and revenues. There can be no assurance that additional local, state, or federal legislation will not be enacted or that existing laws and regulations will not be amended, which would materially, adversely impact the Company's operations and financial condition. Employees The Company had approximately 1,531 employees as of March 8, 2004, including approximately 90 persons employed in executive, administrative and accounting functions. In addition, Cash & Go, Ltd. had approximately 88 employees as of March 8, 2004. None of the Company's employees are covered by collective bargaining agreements. The Company considers its employee relations to be satisfactory. First Cash Website The Company's primary website is at http://www.firstcash.com. The Company makes available, free of charge, at its corporate website its annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Securities and Exchange Act of 1934, as amended, as soon as reasonably practicable after they are electronically filed with the SEC. Insurance The Company maintains fire, casualty, theft and public liability insurance for each of its pawn stores and check cashing/short-term advance locations in amounts management believes to be adequate. The Company maintains workers' compensation insurance in Maryland, Missouri, California, Virginia, Washington, Oregon, South Carolina, Illinois, Washington, D.C., Oklahoma, as well as excess employer's indemnification insurance in Texas and equivalent coverage in Mexico. The Company is a non-subscriber under the Texas Workers' Compensation Act. Item 2. Properties ------------------- The Company currently owns the real estate and buildings for three of its pawn stores and leases 257 pawn stores and check cashing/short-term advance locations that are currently open or are in the process of opening. Leased facilities are generally leased for a term of two to eight years with one or more options to renew. The Company's existing leases expire on dates ranging between 2004 and 2016. All current store leases provide for specified periodic rental payments ranging from approximately $800 to $9,100 per month. Most leases require the Company to maintain the property and pay the cost of insurance and property taxes. The Company believes that termination of any particular lease would not have a material adverse effect on the Company's operations. The Company's strategy is generally to lease, rather than purchase, space for its pawnshop and check cashing locations unless the Company finds what it believes is a superior location at an attractive price. The Company believes that the facilities currently owned and leased by it as pawn stores and check cashing/short-term advance locations are suitable for such purpose. The Company considers its equipment, furniture and fixtures to be in good condition. The Company currently leases approximately 14,000 square feet in Arlington, Texas for its executive offices. The lease, which expires March 31, 2005, currently provides for monthly rental payments of approximately $24,000. The Company's 50% owned joint venture, Cash & Go, Ltd. leases its kiosk locations under operating leases generally with terms ranging from one to five years, with renewal options for certain locations. The joint venture's existing leases expire on dates ranging between 2004 and 2008. All current leases provide for specified periodic rental payments ranging from approximately $1,000 to $1,400 per month. Item 3. Legal Proceedings -------------------------- In May 2000, three plaintiffs filed a complaint against Famous Pawn, Inc., a wholly owned subsidiary of the Company, in the United States District Court for the District of Maryland (Northern Division). The allegations consisted of five counts: (1) violation of the federal Truth in Lending Act; (2) violation of the federal Racketeer Influenced and Corrupt Organizations Act; (3) violation of the Maryland Interest and Usury Statute; (4) violation of the Maryland Consumer Loan Law; and (5) violation of the Maryland Consumer Protection Act. In February 2003, the Company and plaintiffs reached a settlement of the complaint, which was subsequently approved by the District Court. Under the terms of the settlement as approved by the District Court, the plaintiffs agreed to dismiss all allegations and monetary claims made against the Company. The Company, in order to expedite the conclusion of this matter and avoid the expenses associated with a trial, agreed to pay the plaintiffs approximately $1,100,000, including the plaintiffs' legal fees, and forgive all the outstanding debt of such customers in the amount of approximately $800,000. The Company had previously reserved and expensed in prior years an amount equal to this settlement, and accordingly, the settlement has no impact on the Company's current operating results. The settlement was completed and funded in January 2004. Additionally, the Company is from time to time a defendant (actual or threatened) in certain other lawsuits and arbitration claims encountered in the ordinary course of its business, the resolution of which, in the opinion of management, should not have a material adverse effect on the Company's financial position, results of operations, or cash flows. Item 4. Submission of Matters to a Vote of Security Holders ------------------------------------------------------------ No matter was submitted to a vote of the Company's security holders during the fourth quarter of fiscal 2003.

PART II ------- Item 5. Market for Registrant's Common Equity and Related Stockholder Matters ----------------------------------------------------------------------------- The Company's Common Stock is quoted on the Nasdaq National Market under the symbol "FCFS". The following table sets forth the quarterly high and low closing sales prices per share for the Common Stock, as reported by the Nasdaq National Market. Common Stock Price Range --------------------- High Low ------- ------- Year Ended December 31, 2002: Quarter Ended March 31, 2002.......... $ 8.30 $ 7.10 Quarter Ended June 30, 2002........... 10.60 8.00 Quarter Ended September 30, 2002...... 9.57 6.99 Quarter Ended December 31, 2002....... 11.00 7.85 Year Ended December 31, 2003: Quarter Ended March 31, 2003.......... $ 10.72 $ 8.56 Quarter Ended June 30, 2003........... 15.14 9.95 Quarter Ended September 30, 2003...... 23.99 14.10 Quarter Ended December 31, 2003....... 27.05 20.04 On March 8, 2004, the closing sales price for the Common Stock as reported by the Nasdaq National Market was $36.00 per share. On March 8, 2004, there were approximately 55 stockholders of record of the Common Stock. No cash dividends have been paid by the Company on its Common Stock. The dividend and earning retention policies are reviewed by the Board of Directors of the Company from time to time in light of, among other things, the Company's earnings, cash flows and financial position. Item 6. Selected Financial Data -------------------------------- The information below should be read in conjunction with Management's Discussion and Analysis of Financial Condition and Results of Operations included in Item 7 and the Company's Consolidated Financial Statements and related notes thereto required by Item 8. Year Ended December 31, ---------------------------------------------------- 2003 2002 2001 2000 1999 -------- -------- -------- -------- -------- (in thousands, except per share amounts and certain operating data) Income Statement Data: Revenues: Merchandise sales $ 69,808 $ 56,916 $ 53,893 $ 53,177 $ 50,071 Service charges 71,743 58,196 53,028 46,597 40,630 Check cashing fees 2,749 2,659 2,264 2,216 2,184 Other 1,168 1,022 1,242 1,737 1,158 -------- -------- -------- -------- -------- 145,468 118,793 110,427 103,727 94,043 -------- -------- -------- -------- -------- Cost of goods sold and expenses: Cost of goods sold 41,110 32,890 34,619 34,366 35,157 Operating expenses 61,926 54,090 48,661 44,836 37,199 Interest expense 472 939 2,307 3,749 2,905 Interest income (595) (645) (912) (890) (303) Depreciation 3,019 2,548 2,283 2,612 1,527 Amortization - - 1,530 1,694 1,475 Administrative expenses 14,807 11,580 9,420 8,217 6,739 -------- -------- -------- -------- -------- 120,739 101,402 97,908 94,584 84,699 -------- -------- -------- -------- -------- Income before income taxes 24,729 17,391 12,519 9,143 9,344 Provision for income taxes 9,397 6,451 4,507 3,476 3,097 -------- -------- -------- -------- -------- Income from continuing operations 15,332 10,940 8,012 5,667 6,247 -------- -------- -------- -------- -------- Discontinued operations Income (loss) from discontinued operations, net of taxes - - 33 (765) 231 Loss on sale of subsidiary, net of tax - - (175) - - -------- -------- -------- -------- -------- Income (loss) from discontinued operations - - (142) (765) 231 -------- -------- -------- -------- -------- Cumulative effect of change in accounting principle, net of taxes (357) - - (2,287) - -------- -------- -------- -------- -------- Net income $ 14,975 $ 10,940 $ 7,870 $ 2,615 $ 6,478 ======== ======== ======== ======== ======== Net income per share: Basic Income from continuing operations $ 1.64 $ 1.24 $ 0.92 $ 0.64 $ 0.72 Income (loss) from discontinued operations - - (0.02) (0.08) 0.03 Cumulative effect of change in accounting principle (0.03) - - (0.26) - -------- -------- -------- -------- -------- Net income $ 1.61 $ 1.24 $ 0.90 $ 0.30 $ 0.75 ======== ======== ======== ======== ======== Diluted Income from continuing operations $ 1.46 $ 1.14 $ 0.87 $ 0.63 $ 0.67 Income (loss) from discontinued operations - - (0.02) (0.08) 0.03 Cumulative effect of change in accounting principle (0.03) - - (0.26) - -------- -------- -------- -------- -------- Net income $ 1.43 $ 1.14 $ 0.85 $ 0.29 $ 0.70 ======== ======== ======== ======== ======== Unaudited pro forma amounts assuming retroactive application of change in accounting principle: Revenues from continuing operations $ 152,162 $ 125,886 $ 117,260 $ 107,239 $ 89,439 Income from continuing operations 15,362 10,790 7,951 5,564 5,535 Basic earnings per share from continuing operations 1.65 1.22 0.91 0.63 0.64 Diluted earning per share from continuing operations 1.46 1.12 0.86 0.63 0.60 Operating Data: Company operated stores: Locations in operation: Beginning of the year 190 158 148 147 133 Acquisitions - - 7 2 4 Opened 47 38 11 2 10 Consolidated/closed (2) (6) (8) (3) - -------- -------- -------- -------- -------- End of the year 235 190 158 148 147 ======== ======== ======== ======== ======== End of year location counts: Pawn stores 160 131 112 116 114 Check cashing/short-term advance stores 75 59 46 32 33 Pawn receivables $ 20,037 $ 16,624 $ 13,849 $ 14,142 $ 18,326 Average pawn receivables balance per pawn store $ 125 $ 127 $ 124 $ 122 $ 161 Average inventory per pawn store $ 97 $ 104 $ 113 $ 148 $ 183 Annualized inventory turnover 2.8x 2.7x 2.3x 1.8x 1.8x Gross profit percentage on merchandise sales 41.1% 42.2% 35.8% 35.4% 29.8% Short-term advance receivables in pawn stores $ 3,414 $ 3,550 $ 4,200 $ 3,911 $ 2,193 Average short-term advance receivables in pawn stores offering short-term advances 47 51 57 51 29 Short-term advance receivables in check cashing/short-term advance stores (excluding Cash & Go, Ltd.) $ 8,609 $ 7,140 $ 5,507 $ 3,990 $ 3,933 Average short-term advance receivables in check cashing/short-term advance stores (excluding Cash & Go, Ltd.) 115 121 120 125 119 Cash & Go, Ltd. joint venture kiosks: End of year location counts 40 59 59 32 10 Short-term advance receivables $ 1,736 $ 1,790 $ 1,885 $ 1,364 $ 228 Average receivables balance per location $ 43 $ 30 $ 32 $ 43 $ 23 - Balance Sheet Data: Working capital $ 60,840 $ 47,187 $ 8,540 $ 41,835 $ 54,333 Total assets 140,064 130,999 122,806 119,118 128,847 Long-term liabilities 11,955 33,525 5,277 44,833 55,560 Total liabilities 22,841 44,479 48,703 53,464 62,324 Stockholders' equity 117,223 86,520 74,103 65,654 66,523

Item 7. Management's Discussion and Analysis of Financial Condition and ------------------------------------------------------------------------- Results of Operations --------------------- General The Company's pawn store revenues are derived primarily from service charges on pawns, service charges from short-term, unsecured advances ("short-term advances") and the sale of unredeemed goods, or "merchandise sales." Pledged property is held through the term of the pawn, which is 30 days in Texas, South Carolina, Missouri, Virginia, and Oklahoma, with an automatic extension period of 15 to 60 days depending on state laws, unless the pawn is earlier paid or renewed. In Maryland, Washington, D.C. and Mexico, pledged property is held for 30 days. In the event the borrower does not pay or renew a pawn within 90 days in South Carolina and Missouri, 60 days in Texas and Oklahoma, 45 days in Virginia, and 30 days in Maryland, Washington, D.C. and Mexico, the unredeemed collateral is forfeited to the Company and becomes inventory available for general liquidation or sale in one of the Company's stores. The statutory service charges on pawns at its Texas stores range from 12% to 240% on an annualized basis depending on the size of the pawn, and from 39% to 240% on an annualized basis at the Company's Oklahoma stores. Pawns made in the Maryland stores bear service charges of 144% to 240% on an annualized basis with a $6 minimum charge per month, while pawns in Virginia earn 120% to 144% annually with a $5 minimum charge per month. In Washington D.C., a flat $2 charge per month applies to all pawns up to $40, and a, 18% to 60% annualized service charge applies to pawns of greater than $40. In Missouri, pawns bear a total service and storage charge of 180% to 240% on an annualized basis with a $2.50 minimum charge per month, and South Carolina rates range from 100% to 300%. In Mexico, pawns bear an annualized rate of 240%. The Company accrues pawn service charge revenue on a constant yield basis over the life of the pawn for all pawns that the Company deems collection to be probable based on historical pawn redemption statistics. If a pawn is not repaid prior to the expiration of the automatic extension period, if applicable, the property is forfeited to the Company and transferred to inventory at a value equal to the principal amount of the loan, exclusive of accrued interest. The Company's check cashing and short-term advance revenues are derived primarily from check cashing fees, fees on short-term advances, and fees from the sale of money orders and wire transfers. Short-term advances carry a 13.9% to 40% service charge, which vary by state and life of the advance. The Company recognizes service charge income on short-term advances on a constant-yield basis over the life of the advance, which is generally 30 days or less. The net defaults on short-term advances and changes in the bad debt valuation reserve are charged to bad debt expense. Although the Company has had significant increases in revenues due primarily to new store openings, the Company has also incurred increases in operating expenses attributable to the additional stores, and increases in administrative expenses attributable to building a management team and the support personnel required by the Company's growth. Operating expenses consist of all items directly related to the operation of the Company's stores, including salaries and related payroll costs, rent, utilities, equipment depreciation, advertising, property taxes, licenses, supplies, security and bad debt and collection expenses for both check cashing and short-term advances. Administrative expenses consist of items relating to the operation of the corporate office, including the salaries of corporate officers, area supervisors and other management, accounting and administrative costs, liability and casualty insurance, outside legal and accounting fees and stockholder-related expenses. Year Ended December 31, ------------------------ 2003 2002 2001 ---- ---- ---- Income statement items as a percent of total revenues: Revenues: Merchandise sales .......... 48.0% 47.9% 48.8% Service charges ............ 49.3 49.0 48.0 Check cashing fees ......... 1.9 2.1 2.1 Other ...................... 0.8 1.0 1.1 Expenses: Operating expenses ......... 42.6 45.5 44.1 Interest expense ........... 0.3 0.8 1.3 Interest income ............ (0.4) (0.6) (0.1) Depreciation ............... 2.1 2.1 2.0 Amortization ............... - - 1.4 Administrative expenses .... 10.2 9.7 8.5 Gross profit as a percent of merchandise sales .......... 41.1 42.2 35.8 Critical Accounting Policies The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and related revenues and expenses and disclosure of gain and loss contingencies at the date of the financial statements. Such estimates and assumptions are subject to a number of risks and uncertainties, which may cause actual results to differ materially from the Company's estimates. The significant accounting policies which we believe are the most critical to aid in fully understanding and evaluating our reported financial results include the following: Principles of consolidation - The accompanying consolidated financial statements of the Company include the accounts of its wholly owned subsidiaries. All significant intercompany accounts and transactions have been eliminated. In addition, effective December 31, 2003, the accompanying consolidated financial statements also include the accounts of Cash & Go, Ltd., a Texas limited partnership, which owns financial services kiosks inside convenience stores. The Company presently has a 50% ownership interest in the partnership, which it has historically accounted for by the equity method of accounting as neither partner has control. Through December 31, 2003, the Company recorded its 50% share of the partnership's earnings or losses in its consolidated financial statements. Effective December 31, 2003, when the Company adopted FASB Interpretation No. 46(R) - Consolidation of Variable Interest Entities, the Company included the balance sheet accounts of Cash & Go, Ltd., in its consolidated financial statements. The Company recorded a non-recurring change in accounting principle charge of $357,000 net of income tax benefit on December 31, 2003 in order to reflect the other partner's share of accumulated losses in the partnership. Receivables and income recognition - Receivables on the balance sheet consist of pawn and short-term advances. Pawns are made on the pledge of tangible personal property. The Company accrues pawn service charge revenue on a constant-yield basis over the life of the pawn for all pawns that the Company deems collection to be probable based on historical pawn redemption statistics. If the pawn is not repaid, the principal amount pawned becomes the carrying value of the forfeited collateral (inventory), which is held for sale. Short-term advances are made for thirty days or less. The Company recognizes the service charges associated with short-term advances on a constant-yield basis over the term of the short-term advance. Bad Debts - An allowance is provided for losses on active short-term advances and service charges receivable based upon expected default rates, net of estimated future recoveries of previously defaulted short-term advances and service charges receivable. The Company considers short-term advances to be in default if they are not repaid on the due date, and writes off the principal amount and service charges receivable as of the default date, leaving only active advances in the reported balance. Net defaults and changes in the short-term advance allowance are charged to bad debt expense, which is included in operating expenses. Inventories - Inventories represent merchandise purchased directly from the public and merchandise acquired from forfeited pawns. Inventories purchased directly from customers are recorded at cost. Inventories from forfeited pawns are recorded at the amount of the pawn principal on the unredeemed goods. The cost of inventories is determined on the specific identification method. Inventories are stated at the lower of cost or market; accordingly, inventory valuation allowances are established when inventory carrying values are in excess of estimated selling prices, net of direct costs of disposal. Management has evaluated inventory and determined that a valuation allowance is not necessary. Long-lived assets - Long-lived assets (i.e., property, plant and equipment and intangible assets) are reviewed for impairment whenever events or changes in circumstances indicate that the net book value of the asset may not be recoverable. An impairment loss is recognized if the sum of the expected future cash flows (undiscounted and before interest) from the use of the asset is less than the net book value of the asset. Generally, the amount of the impairment loss is measured as the difference between the net book value of the assets and the estimated fair value of the related assets. Management does not believe any assets have been impaired at December 31, 2003. Goodwill - Goodwill consists of the excess of purchase price over net assets acquired. Excess purchase price over net assets acquired was amortized on a straight-line basis over an estimated useful life of forty years through December 31, 2001, in June 2001, the FASB issued Statement of Financial Accounting Standards ("SFAS") No. 142, Goodwill and Other Intangible Assets, which is effective as of January 1, 2002. The Company adopted Statement of Financial Accounting Standards ("SFAS") No. 142, Goodwill and Other Intangible Assets, effective January 1, 2002. Under SFAS No. 142, goodwill is no longer amortized, but reviewed for impairment annually, or more frequently if certain indicators arise. The Company completed the transitional fair value impairment test and determined that no impairment of recorded goodwill existed at January 1, 2002. The Company has also determined that no impairment existed at December 31, 2002 and 2003. Subsequent impairment losses, if any will be reflected in operating income or loss in the consolidated statement of income for the period in which such loss is realized. Results of Operations Twelve Months Ended December 31, 2003 Compared to Twelve Months Ended December 31, 2002 Total revenues increased 22% to $145,468,000 for the fiscal year ended December 31, 2003 ("Fiscal 2003") as compared to $118,793,000 for the fiscal year ended December 31, 2002 ("Fiscal 2002"). The change resulted from an increase in revenues of $15,193,000 generated by the 85 pawn and check cashing/short-term advance stores which were opened during Fiscal 2002 and Fiscal 2003, an increase of $13,121,000 at the 150 stores which were in operation during all of Fiscal 2002 and Fiscal 2003, net of a decrease in revenues of $1,639,000 from the 8 stores closed or consolidated during Fiscal 2002 and Fiscal 2003. The Company attributes the increased revenues in its existing stores to the maturation of 18 stores opened in 2001 and to favorable economic and demographic trends that increased demand for the Company's products and services. Of the $26,675,000 increase in total revenues, 48%, or $12,892,000, was attributable to increased merchandise sales, 51%, or $13,547,000 was attributable to a net increase in service charges on pawn and short-term advances, the remaining 1%, or $236,000 was attributable to increased check cashing fees and other income. Service charges from short-term advances increased from $36,473,000 in Fiscal 2002 to $42,939,000 in Fiscal 2003, while service charges from pawns increased from $21,723,000 in Fiscal 2002 to $28,804,000 in Fiscal 2003. Of the $13,547,000 net increase in service charges, an increase of $6,466,000 was attributable to short-term advance service charges, while $7,081,000 was attributable to an increase in pawn service charges. As a percentage of total revenues, merchandise sales remained unchanged at 48% during Fiscal 2003 and Fiscal 2002, service charges remained unchanged at 49% during Fiscal 2003 and Fiscal 2002, and check cashing fees and other income remained unchanged at 3% during Fiscal 2003 and Fiscal 2002. The aggregate receivables balance increased 24% from $27,314,000 at December 31, 2002 to $33,796,000 at December 31, 2003. Of the $6,482,000 increase, an increase of $1,736,000 was attributable to the consolidation of Cash & Go, Ltd., the Company's 50% owned joint venture, an increase of $1,803,000 was attributable to growth at the 47 pawn and check cashing/short-term advance stores opened since December 31, 2002, and an increase of $2,943,000 was attributable to the 188 pawn stores and check cashing/short-term advance stores, which were in operation as of December 31, 2003 and 2002. The aggregate receivables balance at December 31, 2003 was comprised of $20,037,000 of pawn loan receivables and $13,759,000 of short-term advance receivables, compared to $16,624,000 of pawn loan receivables and $10,690,000 of short-term advance receivables at December 31, 2002. The annualized yield on the average pawn loan receivables balance was 157% during Fiscal 2003 compared to 143% during Fiscal 2002. The annualized yield, net of bad debt expense, on the average short-term advance receivables balance was 270% during Fiscal 2003 compared to 273% during Fiscal 2002. Gross profit as a percentage of merchandise sales decreased from 42% during Fiscal 2002 to 41% during Fiscal 2003. Sales of scrap jewelry had a negative effect on gross profit margins during Fiscal 2002 and Fiscal 2003. Factoring out the negative impact of scrap jewelry sales, margins would have been 44% and 45% during Fiscal 2002 and Fiscal 2003, respectively. Operating expenses increased 14% to $61,926,000 during Fiscal 2003 compared to $54,090,000 during Fiscal 2002, primarily as a result of the net addition of 45 pawn stores and check cashing/short-term advance stores in Fiscal 2003, which is a 24% increase in store count. The Company's net bad debt expense relating to short-term advances increased from $8,669,000 in Fiscal 2002 to $9,878,000 in Fiscal 2003 as a result of the increased short- term advance service charges. Administrative expenses increased 28% to $14,807,000 during Fiscal 2003 compared to $11,580,000 during Fiscal 2002 due primarily to additional employee costs necessary to support the growth in store counts. Interest expense decreased to $472,000 in Fiscal 2003 compared to $939,000 in Fiscal 2002 as a result of lower average outstanding debt balances and lower average interest rates during Fiscal 2003. Interest income decreased to $595,000 in Fiscal 2003, compared to $645,000 in Fiscal 2002. For Fiscal 2003 and 2002, the Company's effective federal income tax rates of 38% and 37%, respectively, differed from the statutory tax rate of approximately 34% primarily as a result of state income taxes, utilization of tax net operating loss carry forwards from acquisitions, and amortization of non-deductible intangible assets. Twelve Months Ended December 31, 2002 Compared to Twelve Months Ended December 31, 2001 Total revenues increased 8% to $118,793,000 for the fiscal year ended December 31, 2002 ("Fiscal 2002") as compared to $110,427,000 for the fiscal year ended December 31, 2001 ("Fiscal 2001"). The change resulted from an increase in revenues of $7,266,000 generated by the 56 pawn and check cashing/short-term advance stores which were opened during Fiscal 2001 and Fiscal 2002, an increase of $4,576,000 at the 134 stores which were in operation during all of Fiscal 2001 and Fiscal 2002, net of a decrease in revenues of $3,476,000 from the 14 stores closed or consolidated during Fiscal 2001 and Fiscal 2002. The Company attributes the increased revenues in its existing stores to favorable economic and demographic trends that increased demand for the Company's products and services. Of the $8,366,000 increase in total revenues, 36%, or $3,023,000, was attributable to increased merchandise sales, 62%, or $5,168,000 was attributable to a net increase in service charges on pawn and short-term advances, 5%, or $395,000 was attributable to increased check cashing fees, and the remaining decrease of $220,000, or 3%, was attributable to a decrease in other income. Service charges from short-term advances increased from $33,314,000 in Fiscal 2001 to $36,473,000 in Fiscal 2002, while service charges from pawns increased from $19,714,000 in Fiscal 2001 to $21,723,000 in Fiscal 2002. Of the $5,168,000 net increase in service charges, an increase of $3,159,000 was attributable to short-term advance service charges, while $2,009,000 was attributable to an increase in pawn service charges. As a percentage of total revenues, merchandise sales decreased from 49% to 48% during Fiscal 2002 as compared to Fiscal 2001, service charges increased from 48% to 49%, and check cashing fees and other income remained unchanged at 3% during Fiscal 2002 and Fiscal 2001. The aggregate receivables balance increased 16% from $23,556,000 at December 31, 2001 to $27,314,000 at December 31, 2002. Of the $3,758,000 increase, an increase of $1,798,000 was attributable to growth at the 38 pawn and check cashing/short-term advance stores opened since December 31, 2001, and an increase of $1,960,000 was attributable to the 152 pawn stores and check cashing/short-term advance stores, which were in operation as of December 31, 2002 and 2001. The aggregate receivables balance at December 31, 2002 was comprised of $16,624,000 of pawn loan receivables and $10,690,000 of short-term advance receivables, compared to $13,849,000 of pawn loan receivables and $9,707,000 of short-term advance receivables at December 31, 2001. The annualized yield on the average pawn loan receivables balance was 143% during Fiscal 2002 compared to 141% during Fiscal 2001. The annualized yield, net of bad debt expense, on the average short-term advance receivables balance was 273% during Fiscal 2002 compared to 280% during Fiscal 2001. Gross profit as a percentage of merchandise sales increased from 36% during Fiscal 2001 to 42% during Fiscal 2002. Sales of scrap jewelry had a negative effect on gross profit margins during Fiscal 2001 and Fiscal 2002. Factoring out the negative impact of scrap jewelry sales, margins would have been 41% and 44% during Fiscal 2001 and Fiscal 2002, respectively. Operating expenses increased 11% to $54,090,000 during Fiscal 2002 compared to $48,661,000 during Fiscal 2001, primarily as a result of the net addition of 32 pawn stores and check cashing/short-term advance stores in Fiscal 2002, which is a 20% increase in store count. The Company's net bad debt expense relating to short-term advances decreased from $8,684,000 in Fiscal 2001 to $8,669,000 in Fiscal 2002 as a result of increased focus on collection efforts. Administrative expenses increased 23% to $11,580,000 during Fiscal 2002 compared to $9,420,000 during Fiscal 2001 due primarily to additional employee costs necessary to support the growth in store counts. Interest expense decreased to $939,000 in Fiscal 2002 compared to $2,307,000 in Fiscal 2001 as a result of lower average outstanding debt balances and lower average interest rates during Fiscal 2002. Interest income decreased to $645,000 in Fiscal 2002 compared to $912,000 in Fiscal 2001. Amortization expense was not recorded in Fiscal 2002 due to the January 1, 2002 implementation of a new accounting pronouncement, SFAS 142, which eliminated the amortization of goodwill. Amortization expense in Fiscal 2001 was $1,530,000. For Fiscal 2002 and 2001, the Company's effective federal income tax rates of 37% and 36%, respectively, differed from the statutory tax rate of approximately 34% primarily as a result of state income taxes, utilization of tax net operating loss carry forwards from acquisitions, and amortization of non-deductible intangible assets. Liquidity and Capital Resources The Company's operations and growth have been financed with funds generated from operations and bank borrowings. The Company maintains a combined long-term line of credit with two commercial lenders (the "Credit Facility"). The Credit Facility provides a $25,000,000 long-term line of credit that matures on August 9, 2005 and bears interest at the prevailing LIBOR rate (which was approximately 1.1% at December 31, 2003) plus an applicable margin based on a defined leverage ratio for the Company. Based on the Company's existing leverage ratio, the margin is currently 1.375%, the most favorable rate provided under the terms of the agreement. Amounts available under the Credit Facility are limited to 300% of the Company's earnings before income taxes, interest, depreciation and amortization for the trailing twelve months. At December 31, 2003, the Company had $19,000,000 available for additional borrowings. Under the terms of the Credit Facility, the Company is required to maintain certain financial ratios and comply with certain technical covenants. The Company was in compliance with the requirements and covenants of the Credit Facility as of December 31, 2003 and March 8, 2004. The Company is required to pay an annual commitment fee of 1/5 of 1% on the average daily-unused portion of the Credit Facility commitment. The Company's Credit Facility contains provisions which will allow the Company to repurchase stock and/or pay cash dividends within certain parameters. Substantially all of the unencumbered assets of the Company have been pledged as collateral against indebtedness under the Credit Facility. Subsequent to December 31, 2003, the Company renewed and extended its long-term line of credit. The Credit Facility now matures on April 15, 2006. In addition, certain terms in the agreement were modified. The interest rate margin added to the LIBOR rate is fixed at 1.375%. The annual commitment of the average daily-unused portion of Credit Facility commitment is reduced to 1/8 of 1%. As of March 8, 2004, the Company had repaid all amounts owed under the Credit Facility and had no interest-bearing debt outstanding. As of December 31, 2003, the Company's primary sources of liquidity were $15,847,000 in cash and cash equivalents, $3,918,000 in service charges receivable, $33,796,000 in receivables, $15,588,000 in inventories and $19,000,000 of available and unused funds under the Company's Credit Facility. The Company had working capital as of December 31, 2003 of $60,840,000 and liabilities to equity ratio of 0.2 to 1. The Company utilized positive cash flows from operations in 2003 to fund investing and financing activities primarily related to opening new stores, to fund growth of receivables and inventory balances in existing stores and to reduce outstanding debt. Net cash provided by operating activities of the Company during the year ended December 31, 2003 was $16,098,000, consisting primarily of income from continuing operations before non-cash depreciation of $18,351,000, less an increase in accrued service charges receivable and inventory of $553,000 and $1,940,000, respectively, in addition to a decrease in prepaid expenses and an increase in accounts payable of $167,000 and $545,000, respectively, net of an increase in deferred taxes of $472,000. Net cash used for investing activities during the year ended December 31, 2003 was $5,212,000, which was primarily comprised of cash used in increasing receivables of $4,746,000, cash paid for fixed asset additions of $5,202,000, net of a decrease in the Cash & Go, Ltd. joint venture receivable of $2,633,000 and the cash effect from consolidation of Cash & Go, Ltd. of $2,103,000. The opening of 47 new stores in 2003 contributed significantly to the increase in receivables and the volume of fixed asset additions. Net cash used by financing activities was $7,774,000 during the year ended December 31, 2003, which consisted of net repayments of the Company's debt of $23,502,000, net of a decrease in notes receivable from officers of $4,228,000 and proceeds, including tax benefit, from exercises of stock options and warrants of $11,500,000. The non-recurring cash flows from the repayment of the notes receivable from officers and the proceeds from exercises of stock options and warrants were utilized to reduce the Company's debt. The profitability and liquidity of the Company is affected by the amount of pawn loans outstanding, which is controlled in part by the Company's lending decisions. The Company is able to influence the frequency of pawn redemption by increasing or decreasing the amount pawned in relation to the resale value of the pledged property. Tighter credit decisions generally result in smaller pawns in relation to the estimated resale value of the pledged property and can thereby decrease the Company's aggregate pawn balance and, consequently, decrease pawn service charges. Additionally, small advances in relation to the pledged property's estimated resale value tend to increase pawn redemptions and improve the Company's liquidity. Conversely, providing larger pawns in relation to the estimated resale value of the pledged property can result in an increase in the Company's pawn service charge income. Also, larger average pawn balances can result in an increase in pawn forfeitures, which increases the quantity of goods on hand and, unless the Company increases inventory turnover, reduces the Company's liquidity. The Company's renewal policy allows customers to renew pawns by repaying all accrued interest on such pawns, effectively creating a new pawn transaction. The amount of short-term advances outstanding and related potential bad debt expense also affect the profitability and liquidity of the Company. An allowance for losses is provided on active short-term advances and service charges receivable, based upon expected default rates, net of estimated future recoveries of previously defaulted short-term advances and service charges receivable. The Company considers short-term advances to be in default if they are not repaid on the due date, and writes off the principal amount and service charges receivable as of the default date, leaving only active receivables in the reported balances. Net defaults and changes in the short-term advance allowance are charged to bad debt expense, which is included in operating expenses. In addition to these factors, merchandise sales and the pace of store expansions affect the Company's liquidity. Management believes that the Credit Facility and cash generated from operations will be sufficient to accommodate the Company's current operations for fiscal 2004. The Company has no significant capital commitments. The Company currently has no written commitments for additional borrowings or future acquisitions; however, the Company intends to continue to grow and may seek additional capital to facilitate expansion. The Company will evaluate acquisitions, if any, based upon opportunities, acceptable financing, purchase price, strategic fit and qualified management personnel. The Company currently intends to continue to engage in a plan of expansion primarily through new store openings. During fiscal 2004, the Company currently plans to open 50 new stores, comprised of both check cashing/short-term advance locations, primarily located in Texas, and pawnshops, primarily in Mexico. The majority of this expansion will be funded through operating cash flows. Management believes that the Company has the ability to obtain an increase to the Credit Facility if necessary to complete funding of the expansion plans. While the Company continually looks for, and is presented with potential acquisition candidates, the Company has no definitive plans or commitments for further acquisitions. If the Company encounters an attractive opportunity to acquire new stores in the near future, the Company will seek additional financing, the terms of which will be negotiated on a case-by-case basis. Between January 1, 2004 and March 8, 2004, the Company opened 1 new check cashing/short-term advance location and 9 pawnshops, while 2 pawnshops located in the U.S. were closed. Contractual Commitments. A tabular disclosure of contractual obligations at December 31, 2003 including Cash & Go, Ltd. is as follows: Payments due by period ----------------------------------------------- (in thousands) Less More than 1 1 - 3 3 - 5 than 5 Total year years years years ------ ------ ------ ------ ------ Long-term debt ......... $ 6,000 $ - $ 6,000 $ - $ - Operating leases ....... 39,752 9,652 22,044 5,601 2,455 ------ ------ ------ ------ ------ Total $45,752 $ 9,652 $28,044 $ 5,601 $ 2,455 ====== ====== ====== ====== ====== Off-Balance Sheet Arrangements As of December 31, 2003, the Company had no off-balance sheet arrangements. Inflation The Company does not believe that inflation has had a material effect on the amount of pawns and short-term advances made or unredeemed goods sold by the Company or its results of operation. Seasonality The Company's retail business is seasonal in nature with its highest volume of merchandise sales occurring during the first and fourth calendar quarters of each year. The Company's lending and short-term advance activities are also seasonal, with the highest volume of lending activity occurring during the third and fourth calendar quarters of each year. Recent Accounting Pronouncements In January 2003, the FASB issued Interpretation No. 46(R) ("FIN 46"), Consolidation of Variable Interest Entities. FIN 46 addresses consolidation by business enterprises of variable interest entities (formerly special purpose entities). In general, a variable interest entity is a corporation, partnership, trust or any other legal structure used for business purposes that either (a) does not have equity investors with voting rights or (b) has equity investors that do not provide sufficient financial resources for the entity to support its activities. The objective of FIN 46 is not to restrict the use of variable interest entities, but to improve financial reporting by companies involved with variable interest entities. FIN 46 requires a variable interest entity to be consolidated by a company if that company is subject to a majority of the risk of loss from the variable interest entity's activities or entitled to receive a majority of the entity's residual returns or both. The consolidation requirements are effective for the first period that ends after March 15, 2004, however, the Company has elected to adopt the requirements effective December 31, 2003. Item 7a. Quantitative and Qualitative Disclosures About Market Risk -------------------------------------------------------------------- Market risks relating to the Company's operations result primarily from changes in interest rates, foreign exchange rates, and gold prices. The Company does not engage in speculative or leveraged transactions, nor does it hold or issue financial instruments for trading purposes. Interest Rate Risk The Company is exposed to market risk in the form of interest rate risk in regards to its long-term line of credit. As of March 8, 2004 the line of credit had no balance outstanding, therefore the Company's interest rate risk for 2004 is immaterial. The Company's cash and cash equivalents are invested in money market accounts. Accordingly, the Company is subject to changes in market interest rates. However, the Company does not believe a change in these rates would have a material adverse effect on the Company's operating results, financial condition, and cash flows. Foreign Currency Risk A majority of the Company's pawn loans in Mexico are currently contracted and settled in U.S. dollars and therefore the Company bears limited exchange risk from its operations in Mexico. The Company maintained certain Mexican peso denominated pawn loan balances at December 31, 2003, which converted to a U.S. dollar equivalent of $879,000. The Company also maintained certain peso denominated bank balances at December 31, 2003, which converted to a U.S. dollar equivalent of $122,000. A 10% increase in the peso to U.S. dollar exchange rate would increase the Company's foreign currency translation exposure by approximately $100,000. Gold Price Risk A significant and sustained decline in the price of gold would negatively impact the value of jewelry inventories held by the Company and the value of jewelry pledged as collateral by pawn customers. As a result, the Company's profit margins on existing jewelry inventories would be negatively impacted, as would be the potential profit margins on jewelry currently pledged as collateral by pawn customers in the event it is forfeited by the pawn customer. In addition, a decline in gold prices could result in a lower balance of pawn loans outstanding for the Company, as customers would receive lower loan amounts for individual pieces of jewelry. The Company believes that many customers would be willing to add additional items of value to their pledge in order to obtain the desired loan amount, thus mitigating a portion of this risk. Item 8. Financial Statements and Supplementary Data ---------------------------------------------------- The financial statements prepared in accordance with Regulation S-X are included in a separate section of this report. See the index to Financial Statements at Item 15(a)(1) and (2) of this report. Item 9. Changes in and Disagreements with Accountants on Accounting and ------------------------------------------------------------------------- Financial Disclosure -------------------- There have been no disagreements concerning matters of accounting principles or financial statement disclosure between the Company and Deloitte & Touche LLP requiring disclosure hereunder. Item 9a. Controls and Procedures --------------------------------- Based on their evaluation as of December 31, 2003, the Company's principal executive officer and principal financial officer have concluded that the Company's disclosure controls and procedures (as defined in Rules 13a-14(c) and 15d-14(c) under the Exchange Act) are effective to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in Securities and Exchange Commission rules and forms. There were no significant changes in the Company's internal controls or in other factors that could significantly affect these controls subsequent to the date of their evaluation. There were no significant deficiencies or material weaknesses, and therefore there were no corrective actions taken. PART III -------- Item 10. Directors and Executive Officers of the Registrant ------------------------------------------------------------ The information required by this item with respect to the directors, executive officers and compliance with Section 16(a) of the Exchange Act is incorporated by reference from the information provided under the headings "Election of Directors," "Executive Officers" and "Section 16(a) Beneficial Ownership Reporting Compliance," respectively, contained in the Company's Proxy Statement to be filed with the Securities and Exchange Commission in connection with the solicitation of proxies for the Company's Annual Meeting of Stockholders. Item 11. Executive Compensation -------------------------------- The information required by this item is incorporated by reference from the information provided under the heading "Executive Compensation" of the Company's Proxy Statement. Item 12. Security Ownership of Certain Beneficial Owners and Management and ---------------------------------------------------------------------------- Related Stockholder Matters --------------------------- Equity Compensation Plan Information The following table gives information about the Company's common stock that may be issued upon the exercise of options under its 1990 Stock Option Plan (approved by the shareholders) and 1999 Stock Option Plan (approved by the shareholders) as of December 31, 2003. Additionally, the Company issues warrants to purchase shares of common stock to certain key members of management, members of the Board of Directors that are not employees or officers, and to other third parties. The issuance of warrants is not approved by shareholders, and each issuance is generally negotiated between the Company and such recipients. The issuance of warrants to outside consultants is accounted for using the fair value method prescribed by FAS No. 123. Number of securities remaining available for Number of securities to Weighted average future issuance under be issued upon exercise exercise price equity compensation plans of outstanding options, of outstanding options, (excluding securities warrants and rights warrants and rights reflected in column A) Plan Category (A) (B) (C) ------------- --- --- --- Equity Compensation Plans Approved by Security Holders 630,000 $13.69 1,088,000 Equity Compensation Plans Not Approved by Security Holders 1,217,711 $ 8.07 - --------- --------- Total 1,847,711 $ 9.98 1,088,000 ========= ========= Other information required by this item is incorporated herein by reference from the information provided under the heading "Security Ownership of Certain Beneficial Owners and Management" of the Company's Proxy Statement. Item 13. Certain Relationships and Related Transactions -------------------------------------------------------- The information required by this item is incorporated herein by reference from the information provided in the Company's Proxy Statement. Item 14. Principal Accounting Fees and Services ----------------------------------------------- The information required by this item is incorporated by reference from the information provided in the Company's proxy Statement under the discussion of the Company Audit Committee and under the item regarding shareholder ratification of the Company's independent accountants. PART IV ------- Item 15. Exhibits, Financial Statement Schedules and Reports on Form 8-K ------------------------------------------------------------------------- (a) The following documents are filed as a part of this report: (1) Consolidated Financial Statements: Page Independent Auditors' Report....................... F-1 Consolidated Balance Sheets........................ F-2 Consolidated Statements of Income.................. F-3 Consolidated Statements of Cash Flows.............. F-4 Consolidated Statements of Changes in Stockholders' Equity........................................... F-5 Notes to Consolidated Financial Statements......... F-6 (b) Reports on Form 8-K: October 22, 2003 Item 12. Results of Operations and Financial Condition. The Company reported its financial results for its quarter ended September 30, 2003. (c) Exhibits: 3.1(4) Amended Certificate of Incorporation 3.2(5) Amended Bylaws 4.1(2) Common Stock Specimen 10.1(1) First Cash, Inc. 1990 Stock Option Plan 10.2(7) Employment Agreement -- Rick Powell 10.3(7) Employment Agreement -- Rick L. Wessel 10.4(11) Employment Agreement -- Alan Barron 10.5(3) Acquisition Agreement -- Miraglia, Inc. 10.6(4) Acquisition Agreement for Twelve Pawnshops in South Carolina 10.7(4) Acquisition Agreement for One Iron Ventures, Inc. 10.8(4) First Cash Financial Services, Inc. 1999 Stock Option Plan 10.9(8) First Addendum to Executive Employment Agreement - Rick Powell 10.10(8) First Addendum to Executive Employment Agreement - Rick Wessel 10.11(9) Second Addendum to Executive Employment Agreement - Rick Powell 10.12(9) Second Addendum to Executive Employment Agreement - Rick Wessel 10.13(11) Third Addendum to Executive Employment Agreement - Rick Powell 10.14(11) Third Addendum to Executive Employment Agreement - Rick Wessel 10.15(11) First Addendum to Executive Employment Agreement - Alan Barron 10.16(10) Executive Incentive Compensation Plan 14.1(11) Code of Ethics 21.1(11) Subsidiaries 23.1(11) Independent Auditors' Consent of Deloitte & Touche LLP 31.1(11) Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 31.2(11) Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 32.1(11) Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 32.2(11) Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (1) Filed as an exhibit to the Company's Registration Statement on Form S-18 (No. 33-37760-FW) and incorporated herein by reference. (2) Filed as an exhibit to the Company's Registration Statement on Form S-1 (No. 33-48436) and incorporated herein by reference. (3) Filed as an exhibit to the Annual Report on Form 10-K for the fiscal year ended July 31, 1998 (File No. 0 - 19133) and incorporated herein by reference. (4) Filed as an exhibit to the Company's Registration Statement on Form S-3 dated January 22, 1999 (File No. 333-71077) and incorporated herein by reference. (5) Filed as an exhibit to the Annual Report on Form 10-K for the year ended December 31, 1999 (File No. 0 - 19133) and incorporated herein by reference. (6) Filed as an exhibit to the quarterly report on Form 10-Q for the quarter ended March 31, 2000 (File No. 0 - 19133) and incorporated herein by reference. (7) Filed as an exhibit to the Annual Report on Form 10-K for the year ended December 31, 2000 (File No. 0 - 19133) and incorporated herein by reference. (8) Filed as an exhibit to the Annual Report on Form 10-K for the year ended December 31, 2001 (File No. 0 - 19133) and incorporated herein by reference. (9) Filed as an exhibit to the Annual Report on Form 10-K for the year ended December 31, 2002 (File No. 0 - 19133) and incorporated herein by reference. (10) Filed as Exhibit A to the Company's Definitive Proxy Statement filed on April 30, 2003. (11) Filed herewith. (d) All schedules are omitted because they are not applicable or the required information is shown in the financial statements or notes thereto.

SIGNATURES ---------- Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. FIRST CASH FINANCIAL SERVICES, INC. /s/PHILLIP E. POWELL -------------------------------------------- Phillip E. Powell, Chief Executive Officer March 8, 2004 /s/R. DOUGLAS ORR -------------------------------------------- R. Douglas Orr, Principal Accounting Officer March 8, 2004 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. Signature Capacity Date --------- -------- ---- /s/PHILLIP E. POWELL Chairman of the Board and March 8, 2004 --------------------- Chief Executive Officer Phillip E. Powell /s/RICK L. WESSEL Director, President, March 8, 2004 --------------------- Secretary and Treasurer Rick L. Wessel /s/JOE R. LOVE Director March 8, 2004 --------------------- Joe R. Love /s/RICHARD T. BURKE Director March 8, 2004 --------------------- Richard T. Burke /s/TARA SCHUCHMANN Director March 8, 2004 --------------------- Tara Schuchmann

INDEPENDENT AUDITORS' REPORT To the Board of Directors and Stockholders of First Cash Financial Services, Inc. We have audited the accompanying consolidated balance sheets of First Cash Financial Services, Inc. and subsidiaries as of December 31, 2003 and 2002, and the related consolidated statements of income, stockholders' equity, and cash flows for each of the three years in the period ended December 31, 2003. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, such consolidated financial statements present fairly, in all material respects, the consolidated financial position of First Cash Financial Services, Inc. and subsidiaries at December 31, 2003 and 2002, and the consolidated results of its operations and its cash flows for each of the three years in the period ended December 31, 2003 in conformity with accounting principles generally accepted in the United States of America. As described in Note 2, effective January 1, 2002, in connection with the adoption of Statement of Financial Accounting Standards No. 142 Goodwill and Other Intangible Assets, the Company ceased amortization of goodwill. As described in Note 3, effective December 31, 2003, in connection with the adoption of Financial Accounting Standards Board Interpretation No. 46(R) Consolidation of Variable Interest Entities, the Company consolidated into its financial statements its 50% owned joint venture, Cash & Go, Ltd. DELOITTE LLP Fort Worth, Texas March 8, 2004

FIRST CASH FINANCIAL SERVICES, INC. CONSOLIDATED BALANCE SHEETS December 31, December 31, 2003 2002 ------- ------- (in thousands, except share data) ASSETS Cash and cash equivalents..................... $ 15,847 $ 12,735 Service charges receivable.................... 3,918 3,174 Receivables................................... 33,796 27,314 Inventories................................... 15,588 13,648 Prepaid expenses and other current assets..... 964 1,161 Income taxes receivable....................... 1,613 109 ------- ------- Total current assets ........................ 71,726 58,141 Property and equipment, net................... 14,418 11,750 Goodwill...................................... 53,237 53,194 Receivable from Cash & Go, Ltd................ - 7,351 Other......................................... 683 563 ------- ------- $140,064 $130,999 ======= ======= LIABILITIES AND STOCKHOLDERS' EQUITY Current portion of long-term debt............. $ - $ 900 Accounts payable ............................. 1,054 1,104 Accrued expenses.............................. 9,832 8,950 ------- ------- Total current liabilities ................... 10,886 10,954 Revolving credit facility..................... 6,000 28,000 Long-term debt, net of current portion........ - 602 Deferred income taxes......................... 5,955 4,923 ------- ------- 22,841 44,479 ------- ------- Commitments and contingencies (see Note 11) Stockholders' equity: Preferred stock; $.01 par value; 10,000,000 shares authorized; no shares issued or outstanding................................ - - Common stock; $.01 par value; 20,000,000 shares authorized; 10,765,568 and 9,525,368 shares issued, respectively; 10,111,387 and 8,871,187 shares outstanding, respectively 109 96 Additional paid-in capital .................. 63,395 51,908 Retained earnings ........................... 56,734 41,759 Notes receivable from officers .............. - (4,228) Common stock held in treasury, at cost, 654,181 shares ............................ (3,015) (3,015) ------- ------- 117,223 86,520 ------- ------- $140,064 $130,999 ======= ======= The accompanying notes are an integral part of these consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. CONSOLIDATED STATEMENTS OF INCOME Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- (in thousands, except per share amounts) Revenues: Merchandise sales ..................... $ 69,808 $ 56,916 $ 53,893 Service charges ....................... 71,743 58,196 53,028 Check cashing fees .................... 2,749 2,659 2,264 Other ................................. 1,168 1,022 1,242 ------- ------- ------- 145,468 118,793 110,427 ------- ------- ------- Cost of goods sold and expenses: Cost of goods sold .................... 41,110 32,890 34,619 Operating expenses .................... 61,926 54,090 48,661 Interest expense ...................... 472 939 2,307 Interest income ....................... (595) (645) (912) Depreciation .......................... 3,019 2,548 2,283 Amortization .......................... - - 1,530 Administrative expenses ............... 14,807 11,580 9,420 ------- ------- ------- 120,739 101,402 97,908 ------- ------- ------- Income before income taxes ............... 24,729 17,391 12,519 Provision for income taxes ............... 9,397 6,451 4,507 ------- ------- ------- Income from continuing operations......... 15,332 10,940 8,012 ------- ------- ------- Discontinued operations (see Note 14): Income from discontinued operations, net of tax........................... - - 33 Loss on sale of subsidiary, net of tax. - - (175) ------- ------- ------- Loss from discontinued operations, net of tax .......................... - - (142) ------- ------- ------- Cumulative effect of change in accounting principle, net of tax (see Note 3) ..... (357) - - ------- ------- ------- Net income ............................... $ 14,975 $ 10,940 $ 7,870 ======= ======= ======= Net income per share: Basic Income from continuing operations.... $ 1.64 $ 1.24 $ 0.92 Loss from discontinued operations.... - - (0.02) Cumulative effect of change in accounting principle ........... (0.03) - - ------- ------- ------- Net income........................... $ 1.61 $ 1.24 $ 0.90 ======= ======= ======= Diluted Income from continuing operations.... $ 1.46 $ 1.14 $ 0.87 Loss from discontinued operations.... - - (0.02) Cumulative effect of change in accounting principle ........... (0.03) - - ------- ------- ------- Net income........................... $ 1.43 $ 1.14 $ 0.85 ======= ======= ======= The accompanying notes are an integral part of these consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- (in thousands) Cash flows from operating activities: Income before discontinued operations and change in accounting principle .......... $ 15,332 $ 10,940 $ 8,012 Adjustments to reconcile net income to net cash flows from operating activities: Depreciation and amortization ......... 3,019 2,548 3,813 Income from discontinued operations ... - - 592 Changes in operating assets and liabilities, net of effect of Cash & Go, Ltd., consolidation and acquisition: Service charges receivable ............ (553) (357) (89) Inventories ........................... (1,940) (967) 4,687 Prepaid expenses and other assets ..... 167 41 (746) Accounts payable and accrued expenses.. 545 13 3,509 Current and deferred income taxes ..... (472) 1,579 (107) ------- ------- ------- Net cash flows from operating activities 16,098 13,797 19,671 ------- ------- ------- Cash flows from investing activities: Net increase in receivables .............. (4,746) (3,758) (1,110) Purchases of property and equipment....... (5,202) (4,264) (1,891) Acquisition of existing operations........ - - (1,394) Consolidation of Cash & Go, Ltd........... 2,103 - - Proceeds from sale of discontinued operations.............................. - - 230 (Increase) decrease in receivable from Cash & Go, Ltd.......................... 2,633 (278) (2,775) ------- ------- ------- Net cash flows from investing activities.. (5,212) (8,300) (6,940) ------- ------- ------- Cash flows from financing activities: Proceeds from debt ....................... - 7,000 14,200 Repayments of debt ....................... (23,502) (12,491) (22,869) Notes receivable from officers ........... 4,228 823 775 Purchase of treasury stock ............... - - (500) Proceeds from exercise of options and warrants................................ 11,500 654 304 ------- ------- ------- Net cash flows from financing activities (7,774) (4,014) (8,090) ------- ------- ------- Change in cash and cash equivalents......... 3,112 1,483 4,641 Cash and cash equivalents at beginning of the year............................... 12,735 11,252 6,611 ------- ------- ------- Cash and cash equivalents at end of the year $ 15,847 $ 12,735 $ 11,252 ======= ======= ======= Supplemental disclosure of cash flow information: Cash paid during the year for: Interest ................................ $ 498 $ 964 $ 2,394 ======= ======= ======= Income taxes ............................ $ 4,256 $ 4,907 $ 4,533 ======= ======= ======= Supplemental disclosure of non-cash investing and financing activities: Non-cash transactions in connection with acquisition: Fair market value of assets acquired and goodwill......................... $ - $ - $ 2,302 Less assumption of liabilities and costs of acquisition............... - - (908) ------- ------- ------- Net cash paid.......................... $ - $ - $ 1,394 ======= ======= ======= Non-cash transactions in connection with consolidation of Cash & Go, Ltd.: Fair market value of assets consolidated $ 4,648 $ - $ - Less assumption of liabilities from consolidation....................... (5,791) - - ------- ------- ------- Net liabilities resulting from consolidation $ (1,143) $ - $ - ======= ======= ======= The accompanying notes are an integral part of these consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY Notes Common Stock Additional Preferred Stock Receivable Treasury Stock -------------- Paid-in --------------- Retained From -------------- Shares Amount Capital Shares Amount Earnings Officers Shares Amount Total ------ ------ ------- ------ ------ -------- -------- ------ ------ ------- (in thousands) Balance at December 31, 2000 9,321 $ 93 $ 50,953 - - $ 22,949 $ (5,826) 525 $(2,515) $ 65,654 Exercise of stock options and warrants, including income tax benefit of $22 97 2 302 - - - - - - 304 Notes receivable from officers - - - - - - 775 - - 775 Purchase of treasury stock - - - - - - - 129 (500) (500) Net income - - - - - 7,870 - - - 7,870 ------ ------ ------- ------ ------ -------- -------- ------ ------ ------- Balance at December 31, 2001 9,418 95 51,255 - - 30,819 (5,051) 654 (3,015) 74,103 Exercise of stock options and warrants, including income tax benefit of $229 107 1 653 - - - - - - 654 Notes receivable from officers - - - - - - 823 - - 823 Net income - - - - - 10,940 - - - 10,940 ------ ------ ------- ------ ------ -------- -------- ------ ------ ------- Balance at December 31, 2002 9,525 96 51,908 - - 41,759 (4,228) 654 (3,015) 86,520 Exercise of stock options and warrants, including income tax benefit of $5,408 1,241 13 11,487 - - - - - - 11,500 Notes receivable from officers - - - - - - 4,228 - - 4,228 Net income - - - - - 14,975 - - - 14,975 ------ ------ ------- ------ ------ -------- -------- ------ ------ ------- Balance at December 31, 2003 10,766 $ 109 $ 63,395 - - $ 56,734 $ - 654 $(3,015) $117,223 ====== ====== ======= ====== ====== ======== ======== ====== ====== ======= The accompanying notes are an integral part of these consolidated financial statements.

FIRST CASH FINANCIAL SERVICES, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 1 - ORGANIZATION AND NATURE OF THE COMPANY First Cash Financial Services, Inc. (the "Company") was incorporated in Texas on July 5, 1988 and was reincorporated in Delaware in April 1991. The Company is engaged in the operation of pawn stores which lend money on the collateral of pledged personal property, and which retail previously-owned merchandise acquired through pawn forfeitures. In addition to making short- term secured pawns, most of the Company's pawn stores offer short-term unsecured advances ("short-term advances"). The Company also operates check cashing/short-term advance stores that provide short-term advances, check cashing services, and other related financial services. As of December 31, 2003, the Company owned and operated 160 pawn stores and 75 check cashing/short-term advance stores. In addition the Company is a 50% owner of Cash & Go, Ltd., a Texas limited partnership that owns and operates 40 financial services kiosks inside convenience stores. NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES The following is a summary of significant accounting policies followed in the preparation of these financial statements. Principles of consolidation - The accompanying consolidated financial statements of the Company include the accounts of its wholly owned subsidiaries. In addition, effective December 31, 2003, the accompanying consolidated financial statements also include the balance sheet accounts of Cash & Go, Ltd., a Texas limited partnership, which owns financial services kiosks inside convenience stores. The operating results of the partnership will be included in the consolidated financial statements effective January 1, 2004. All significant intercompany accounts and transactions have been eliminated (See Note 3). Cash and cash equivalents - The Company considers any highly liquid investments with an original maturity of three months or less at date of acquisition to be cash equivalents. Receivables and income recognition - Receivables on the accompanying balance sheet consist of pawn and short-term advances. Pawns are made on the pledge of tangible personal property. The Company accrues pawn service charge revenue on a constant-yield basis over the life of the pawn for all pawns that the Company deems collection to be probable based on historical pawn redemption statistics. If the pawn is not repaid, the principal amount pawned becomes the carrying value of the forfeited collateral ("inventory"), which is recovered through sale. Short-term advances are made for thirty days or less. The Company recognizes the service charges associated with short-term advances on a constant-yield basis over the term of the short- term advance. Bad Debts - An allowance is provided on current short-term advances and service charges receivable, based upon expected default rates, net of estimated future recoveries of previously defaulted short-term advances and service charges receivable. The Company considers short-term advances to be in default if they are not repaid on the due date, and writes off the principal amount and service charges receivable as of the default date. Net defaults and changes in the short-term advance allowance are charged to bad debt expense, which is included in operating expenses. Bad debt expense for the years ended December 31, 2003, 2002 and 2001 was $9,878,000, $8,669,000 and $8,684,000, respectively. Operating expenses - Costs incurred in operating the pawn stores and check cashing/short-term advance stores have been classified as operating expenses. Operating expenses include salary and benefit expense of store employees, rent and other occupancy costs, bank charges, security, net returned checks, utilities, cash shortages and other costs incurred by the stores. Layaway and deferred revenue - Interim payments from customers on layaway sales are credited to deferred revenue and subsequently recorded as income during the period in which final payment is received. Inventories - Inventories represent merchandise purchased directly from the public and merchandise acquired from forfeited pawns. Inventories purchased directly from customers are recorded at cost. Inventories from forfeited pawns are recorded at the amount of the pawn principal on the unredeemed goods. The cost of inventories is determined on the specific identification method. Inventories are stated at the lower of cost or market; accordingly, inventory valuation allowances are established when inventory carrying values are in excess of estimated selling prices, net of direct costs of disposal. Management has evaluated inventory and determined that a valuation allowance is not necessary. Property and equipment - Property and equipment are recorded at cost. Depreciation is determined on the straight-line method based on estimated useful lives of thirty-one years for buildings and three to five years for equipment. The costs of improvements on leased stores are capitalized as leasehold improvements and are amortized on the straight-line method over the applicable lease period, or useful life if shorter. Maintenance and repairs are charged to expense as incurred; renewals and betterments are charged to the appropriate property and equipment accounts. Upon sale or retirement of depreciable assets, the cost and related accumulated depreciation is removed from the accounts, and the resulting gain or loss is included in the results of operations in the period retired. Goodwill - Goodwill consists of the excess of purchase price over net assets acquired. Excess purchase price over net assets acquired was amortized on a straight-line basis over an estimated useful life of forty years through December 31, 2001. In June 2001, the FASB issued Statement of Financial Accounting Standards ("SFAS") No. 142, Goodwill and Other Intangible Assets, which was effective as of January 1, 2002. The Company adopted Statement of Financial Accounting Standards ("SFAS") No. 142, Goodwill and Other Intangible Assets, effective January 1, 2002. Under SFAS No. 142, goodwill is no longer amortized, but reviewed for impairment annually, or more frequently if certain indicators arise. The Company completed the transitional fair value impairment test and determined that no impairment of recorded goodwill existed at January 1, 2002. The Company has also determined that no impairment existed at December 31, 2002 and 2003. Subsequent impairment losses, if any, will be reflected in operating income or loss in the consolidated statement of income for the period in which such loss is realized. Had the Company been accounting for its goodwill under SFAS No. 142 for the years ended December 31, 2003, 2002 and 2001, the Company's net income would have been as follows (in thousands, except per share data): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Reported net income $ 14,975 $ 10,940 $ 7,870 Add: amortization of costs in excess of net assets acquired, net of tax - - 979 ------- ------- ------- Adjusted net income $ 14,975 $ 10,940 $ 8,849 ======= ======= ======= Basic earnings per share: Reported net income $ 1.61 $ 1.24 $ 0.90 Adjusted net income $ 1.61 $ 1.24 $ 1.01 Diluted earnings per share: Reported net income $ 1.43 $ 1.14 $ 0.85 Adjusted net income $ 1.43 $ 1.14 $ 0.96 Long-lived assets - Long-lived assets (i.e., property, plant and equipment and intangible assets with definite lives) are reviewed for impairment whenever events or changes in circumstances indicate that the net book value of the asset may not be recoverable. An impairment loss is recognized if the sum of the expected future cash flows (undiscounted and before interest) from the use of the asset is less than the net book value of the asset. Generally, the amount of the impairment loss is measured as the difference between the net book value of the assets and the estimated fair value of the related assets. Management does not believe that any impairments exist at December 31, 2003. Fair value of financial instruments - The fair value of financial instruments is determined by reference to various market data and other valuation techniques, as appropriate. Unless otherwise disclosed, the fair values of financial instruments approximate their recorded values, due primarily to their short-term nature. Income taxes - The Company uses the liability method of computing deferred income taxes on all material temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Advertising - The Company expenses the costs of advertising the first time the advertising takes place. Advertising expense for the fiscal years ended December 31, 2003, 2002 and 2001, was $1,567,000, $1,332,000 and $1,070,000, respectively. Stock-Based Compensation - The Company's stock-based employee compensation plan is described in Note 12. The expense recognition and measurement principles of APB 25, Accounting for Stock Issued to Employees, and related interpretations are followed in accounting for this plan. No stock-based employee compensation has been charged to earnings because the exercise prices of all stock options granted under this plan have been equal to the market value of the Company's common stock at the date of the grant. The following presents information about net income and earnings per share as if the Company had applied the fair value expense recognition requirements of Statement of Financial Accounting Standards ("SFAS") 123, Accounting for Stock-Based Compensation, to all employee stock options granted under the plan (in thousands, except per share data). Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Net income, as reported................ $ 14,975 $ 10,940 $ 7,870 Less: Stock-based employee compensation determined under the fair value requirements of SFAS 123, net of income tax benefits.................. 2,261 1,252 899 ------- ------- ------- Pro forma net income................... $ 12,714 $ 9,688 $ 6,971 ======= ======= ======= Earnings per share: Basic, as reported................... $ 1.61 $ 1.24 $ 0.90 Basic, pro forma..................... $ 1.36 $ 1.10 $ 0.80 Diluted, as reported................. $ 1.43 $ 1.14 $ 0.85 Diluted, pro forma................... $ 1.21 $ 1.01 $ 0.75 Pursuant to the requirements of SFAS 123, the weighted-average fair value of the individual employee stock options and warrants granted during 2003, 2002 and 2001 have been estimated as $8.89, $4.66 and $2.90, respectively, on the date of the grant. The fair values were determined using a Black-Scholes option-pricing model using the following assumptions: Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Dividend yield.............. - - - Volatility.................. 54.0% 58.0% 55.0% Risk-free interest rate..... 3.5% 3.5% 3.8% Expected life............... 7 years 7 years 7 years Earnings per share - Basic net income per share is computed by dividing net income by the weighted average number of shares outstanding during the year. Diluted net income per share is calculated by giving effect to the potential dilution that could occur if securities or other contracts to issue common shares were exercised and converted into common shares during the year. The following table sets forth the computation of basic and diluted earnings per share (in thousands, except per share data): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Numerator: Net income for calculating basic and diluted earnings per share $ 14,975 $ 10,940 $ 7,870 ======= ======= ======= Denominator: Weighted-average common shares for calculating basic earnings per share 9,324 8,833 8,699 Effect of dilutive stock options and warrants 1,180 794 569 ------- ------- ------- Weighted-average common shares for calculating diluted earnings per share 10,504 9,627 9,268 ======= ======= ======= Basic earnings per share $ 1.61 $ 1.24 $ 0.90 Diluted earnings per share $ 1.43 $ 1.14 $ 0.85 Pervasiveness of estimates - The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and related revenues and expenses and disclosure of gain and loss contingencies at the date of the financial statements. Such estimates and assumptions are subject to a number of risks and uncertainties, which may cause actual results to differ materially from the Company's estimates. Reclassification - Certain amounts for the year ended December 31, 2002 have been reclassified in order to conform to the 2003 presentation. NOTE 3 - CHANGE IN ACCOUNTING PRINCIPLE In December 2003, the FASB issued Interpretation No. 46(R) ("FIN 46"), Consolidation of Variable Interest Entities. FIN 46 addresses consolidation by business enterprises of variable interest entities (formerly special purpose entities). In general, a variable interest entity is a corporation, partnership, trust or any other legal structure used for business purposes that either (a) does not have equity investors with voting rights or (b) has equity investors that do not provide sufficient financial resources for the entity to support its activities. FIN 46 requires a variable interest entity to be consolidated by a company if that company is subject to a majority of the risk of loss from the variable interest entity's activities or entitled to receive a majority of the entity's residual returns or both. The Company has a 50% ownership interest in a joint venture, Cash & Go, Ltd., a Texas limited partnership, which owns and operates 40 check cashing/short-term advance kiosks inside convenience stores. The Company has historically accounted for its share of the joint venture's operating results using the equity method of accounting, as neither joint venture partner has control. Through December 31, 2003 the Company has recorded its 50% share of the partnership's earnings or losses in its consolidated financial statements. As defined in FIN 46, Cash & Go, Ltd. meets the requirements of a variable interest entity that must be consolidated by the Company. The Company implemented FIN 46 on December 31, 2003 at which time it recorded a change in accounting principle charge of $357,000, net of income tax benefit, which was necessary to recognize the other joint venture partner's share of the Cash & Go, Ltd.'s accumulated operating losses as part of the initial consolidation accounting. As of December 31, 2003, the Company's consolidated balance sheet includes the assets and liabilities of Cash & Go, Ltd., net of intercompany accounts, including the loan described below, which have been eliminated. The operating results of Cash & Go, Ltd. will be included in the Company's consolidated operating results effective for accounting periods beginning January 1, 2004. The Company funds substantially all of the working capital requirements of Cash & Go, Ltd. in the form of a loan to the joint venture. This loan is callable at any time by the Company, bears interest at the prime rate plus 5%, and is secured by substantially all of Cash & Go, Ltd.'s assets. Summarized financial information for Cash & Go, Ltd. as of December 31, 2003 and 2002 and for the years ended December 31, 2003, 2002 and 2001 are as follows: December 31, December 31, 2003 2002 ------- ------- (in thousands) Current assets .......................... $ 4,120 $ 6,191 Non-current assets ..................... 528 950 Current note payable to First Cash Financial Services, Inc................ (5,504) (7,972) Other current liabilities ............... (287) (411) ------- ------- Net liabilities ..................... $ (1,143) $ (1,242) ======= ======= Company's net receivable from Cash & Go, Ltd.: Note receivable from Cash & Go, Ltd.. $ 5,504 $ 7,972 Company's share of net liabilities .. (572) (621) ------- ------- $ 4,932 $ 7,351 ======= ======= Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- (in thousands) Revenues ..................... $ 6,694 $ 7,093 $ 6,788 Expenses ..................... 6,596 7,571 6,979 ------- ------- ------- Net income (loss) before taxes $ 98 $ (478) $ (191) ======= ======= ======= Company's share of pretax net income (loss), as accounted for using the equity method through December 31, 2003 $ 49 $ (239) $ (96) ======= ======= ======= Had the Company been accounting for its investment in Cash & Go, Ltd. under FIN 46 for the years ended December 31, 2003, 2002 and 2001, the Company's net income would have been as follows (in thousands, except per share data): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Reported net income $ 14,975 $ 10,940 $ 7,870 Additional net income (loss) related to consolidation of Cash & Go, Ltd., net of tax 387 (150) (61) ------- ------- ------- Adjusted net income $ 15,362 $ 10,790 $ 7,809 ======= ======= ======= Basic earnings per share: Reported net income $ 1.61 $ 1.24 $ 0.90 Adjusted net income $ 1.65 $ 1.22 $ 0.90 Diluted earnings per share: Reported net income $ 1.43 $ 1.14 $ 0.85 Adjusted net income $ 1.46 $ 1.12 $ 0.84 NOTE 4 - BUSINESS ACQUISITIONS In December 2001, the Company acquired 100% of the outstanding common stock of WR Financial, Inc., which operated seven stores in Texas, for a total purchase price of $1,394,000, paid in cash. The Company financed substantially all of the cash purchase price for this acquisition through its Credit Facility. The purchase price for this acquisition was determined based upon the volume of annual pawn and sales transactions, outstanding receivable balances, inventory on hand, location and condition of the facilities, and projected future operating results. Acquisitions have been accounted for using the purchase method of accounting. Accordingly, the purchase price was allocated to assets and liabilities acquired based upon their estimated fair market values at the dates of acquisition. The excess purchase price over the fair market value of the net tangible assets acquired and identifiable intangible assets has been recorded as goodwill. Goodwill, net of accumulated amortization, resulting from acquisitions was $53,237,000 and $53,194,000 as of December 31, 2003 and 2002, respectively. The results of operations of the acquired companies are included in the consolidated financial statements from their respective dates of acquisition. NOTE 5 - RELATED PARTY TRANSACTIONS As of December 31, 2002, the Company had notes receivable outstanding from certain of its officers totaling $4,228,000. Repayment of these notes was completed during Fiscal 2003. The notes bore interest at 3%. NOTE 6 - PROPERTY AND EQUIPMENT Property and equipment consist of the following (in thousands): December 31, December 31, 2003 2002 ------- ------- Land ............................ $ 672 $ 672 Buildings ....................... 1,002 1,002 Leasehold improvements .......... 1,792 1,794 Furniture, fixtures and equipment 26,405 20,109 ------- ------- 29,871 23,577 Less: accumulated depreciation.. (15,453) (11,827) ------- ------- $ 14,418 $ 11,750 ======= ======= NOTE 7 - ACCRUED EXPENSES Accrued expenses consist of the following (in thousands): December 31, December 31, 2003 2002 ------- ------- Money orders and wire transfers payable $ 726 $ 791 Accrued compensation .................. 2,979 2,692 Layaway deposits ...................... 1,655 1,382 Sales and property taxes payable....... 1,144 959 Lending activity settlements payable 1,462 1,123 Other ................................. 1,866 2,003 ------- ------- $ 9,832 $ 8,950 ======= ======= NOTE 8 - REVOLVING CREDIT FACILITY The Company maintains a combined long-term line of credit with two commercial lenders (the "Credit Facility"). The Credit Facility provides a $25,000,000 long-term line of credit that matures on August 9, 2005 and bears interest at the prevailing LIBOR rate (which was approximately 1.1% at December 31, 2003) plus an applicable margin based on a defined leverage ratio for the Company. Based on the Company's existing leverage ratio, the margin is currently 1.375%, the most favorable rate provided under the terms of the agreement. Amounts available under the Credit Facility are limited to 300% of the Company's earnings before income taxes, interest, depreciation and amortization for the trailing twelve months. At December 31, 2003, the Company had $19,000,000 available for additional borrowings. Under the terms of the Credit Facility, the Company is required to maintain certain financial ratios and comply with certain technical covenants. The Company was in compliance with the requirements and covenants of the Credit Facility as of December 31, 2003 and March 8, 2004. The Company is required to pay an annual commitment fee of 1/5th of 1% on the average daily-unused portion of the Credit Facility commitment. The Company's Credit Facility contains provisions which will allow the Company to repurchase stock and/or pay cash dividends within certain parameters. Substantially all of the unencumbered assets of the Company have been pledged as collateral against indebtedness under the Credit Facility. Subsequent to December 31, 2003, the Company renewed and extended its long-term line of credit. The Credit Facility now matures on April 15, 2006. In addition, certain terms in the agreement were modified. The interest rate margin added to the LIBOR rate is fixed at 1.375%. The annual commitment fee on the average daily unused portion of Credit Facility commitment is reduced to 1/8th of 1%. NOTE 9 - LONG-TERM DEBT Long-term debt consists of the following (in thousands, except payment information): December 31, December 31, 2003 2002 ------- ------- Note payable to a bank; bearing interest at LIBOR plus 2%; monthly principal and interest payments of $5,257; retired in June 2003 $ - $ 392 Note payable to a bank; bearing interest at LIBOR plus 2%; monthly principal and interest payments of $5,518; retired in June 2003 - 310 Notes payable to five former shareholders of Miraglia, Inc.; bearing interest at 7%; quarterly principal payments of $300,000 and quarterly interest payments based upon the unpaid balance; retired in July 2003. - 800 ------- ------- - 1,502 Less: current portion - (900) ------- ------- $ - $ 602 ======= ======= NOTE 10 - INCOME TAXES Components of the provision for income taxes consist of the following (in thousands): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Current: Federal ................... $ 7,495 $ 4,437 $ 2,609 State and foreign ......... 870 760 1,042 ------- ------- ------- 8,365 5,197 3,651 Deferred ..................... 1,032 1,254 856 ------- ------- ------- $ 9,397 $ 6,451 $ 4,507 ======= ======= ======= The principal current and non-current deferred tax liabilities consist of the following at December 31, 2003 and 2002 (in thousands): December 31, December 31, 2003 2002 ------- ------- Deferred tax liabilities (assets): Intangible asset amortization .... $ 6,120 $ 4,951 Depreciation ..................... 1,248 1,181 Inventory tax-basis difference ... (1,520) (1,288) State income tax effect of deferred tax items ............. 329 272 Legal accruals ................... (430) (430) Other ............................ 208 237 ------- ------- Net deferred tax liability .... $ 5,955 $ 4,923 ======= ======= Reported as: Non-current liabilities - deferred income taxes........... $ 5,955 $ 4,923 ======= ======= The provision for income taxes differs from the amounts determined by applying the expected federal statutory tax rate to income from continuing operations before income taxes. The following is a reconciliation of such differences (in thousands): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Tax at the federal statutory rate $ 8,408 $ 5,913 $ 4,256 State and foreign income taxes, net of federal tax benefit 558 400 646 Other, net 431 138 (395) ------- ------- ------- $ 9,397 $ 6,451 $ 4,507 ======= ======= ======= NOTE 11 - COMMITMENTS AND CONTINGENCIES The Company leases certain of its facilities and equipment under operating leases with terms generally ranging from three to ten years. Most facility leases contain renewal and/or purchase options. Remaining future minimum rentals due under non-cancelable operating leases are as follows (in thousands): Fiscal ------ 2004 ............... $ 9,652 2005 ................ 8,668 2006 ................ 7,389 2007 ................ 5,987 2008 ................ 3,577 Thereafter .......... 4,479 ------- $ 39,752 ======= Rent expense under such leases was $8,664,000, $7,251,000 and $6,515,000 for the years ended December 31, 2003, 2002 and 2001, respectively. In May 2000, three plaintiffs filed a complaint against Famous Pawn, Inc., a wholly owned subsidiary of the Company, in the United States District Court for the District of Maryland (Northern Division). The allegations consisted of five counts: (1) violation of the federal Truth in Lending Act; (2) violation of the federal Racketeer Influenced and Corrupt Organizations Act; (3) violation of the Maryland Interest and Usury Statute; (4) violation of the Maryland Consumer Loan Law; and (5) violation of the Maryland Consumer Protection Act. In February 2003, the Company and plaintiffs reached a settlement of the complaint, which was subsequently approved by the District Court. Under the terms of the settlement, the plaintiffs agreed to dismiss all allegations and monetary claims made against the Company. The Company, in order to expedite the conclusion of this matter and avoid the expenses associated with a trial, agreed to pay the plaintiffs approximately $1,100,000, including the plaintiffs' legal fees, and forgive all the outstanding debt of such customers in the amount of approximately $800,000. The Company had previously reserved and expensed in prior years an amount equal to this settlement, and accordingly, the settlement has no impact on the Company's 2003 operating results. The settlement was completed and funded in January 2004. Additionally, the Company is from time to time a defendant (actual or threatened) in certain other lawsuits and arbitration claims encountered in the ordinary course of its business, the resolution of which, in the opinion of management, should not have a material adverse effect on the Company's financial position, results of operations, or cash flows. NOTE 12 - EMPLOYEE STOCK OPTION PLAN AND OUTSTANDING WARRANTS On October 30, 1990, the Company's Board of Directors adopted the 1990 Stock Option Plan (the "1990 Plan"). The 1990 Plan provides for the issuance of incentive stock options and non-qualified stock options to key employees and directors of the Company. The total number of shares of Common Stock authorized and reserved for issuance under the 1990 Plan is 250,000 shares. The exercise price for each stock option granted under the 1990 Plan may not be less than the fair market value of the Common Stock on the date of the grant, unless, in the case of incentive stock options, the optionee owns greater than 10% of the total combined voting power of all classes of capital stock of the Company, in which case the exercise price may not be less than 110% of the fair market value of the Common Stock on the date of the grant. Unless otherwise determined by the Board, options granted under the 1990 Plan have a maximum duration of five years and vest in up to four equal installments, commencing on the first anniversary of the date of grant. As of December 31, 2003, no options to purchase shares of Common Stock were available for grant under the 1990 Plan. Options to purchase 1,000 shares were vested at December 31, 2003. On January 14, 1999, the Company's shareholders adopted the 1999 Stock Option Plan (the "1999 Plan"). The 1999 Plan provides for the issuance of incentive stock options and non-qualified stock options to key employees and directors of the Company. The total number of shares of Common Stock authorized and reserved for issuance under the 1999 Plan is 2,500,000 shares. The exercise price for each stock option granted under the 1999 Plan may not be less than the fair market value of the Common Stock on the date of the grant, unless, in the case of incentive stock options, the optionee owns greater than 10% of the total combined voting power of all classes of capital stock of the Company, in which case the exercise price may not be less than 110% of the fair market value of the Common Stock on the date of the grant. Unless otherwise determined by the Board, options granted under the 1999 Plan have a maximum duration of ten years unless, in the case of incentive stock options, the optionee owns at least 10% of the total combined voting power of all classes of capital stock of the Company, in which case the maximum duration is five years. As of December 31, 2003, options to purchase 1,088,000 shares of Common Stock were available for grant under the 1999 Plan. Options to purchase 478,000 shares of common stock under the 1999 Plan were vested as of December 31, 2003. The Company also issues warrants to purchase shares of Common Stock to certain key members of management, to members of the Board of Directors who are not employees or officers of the Company and to outside consultants and advisors in connection with various acquisitions, debt offerings and consulting engagements. In accordance with the provisions of FAS 123, the issuance of warrants to outside consultants and advisors is accounted for using the fair value method prescribed by FAS 123. Warrants granted to outside consultants and advisors prior to December 15, 1995 are accounted for using methods prescribed by APB 25. Stock option and warrant activity for fiscal 2001, 2002 and 2003 is summarized in the accompanying chart (in thousands, except exercise price). Exercisable ----------------- Weighted Weighted Average Average Exercise Options Warrants Exercise Price Number Price ------- -------- -------------- ------ ----- December 31, 2000 1,051 1,261 $ 6.92 1,816 $ 6.28 Granted 270 65 4.48 Exercised (84) (13) 3.12 Cancelled (57) (310) 11.24 ----- ----- December 31, 2001 1,180 1,003 5.99 1,689 5.30 Granted 130 522 8.00 Exercised (62) (45) 4.13 Cancelled (137) (90) 10.56 ----- ----- December 31, 2002 1,111 1,390 6.18 2,186 6.01 Granted 335 270 15.27 Exercised (798) (442) 4.91 Cancelled (18) - 8.00 ----- ----- December 31, 2003 630 1,218 $ 9.98 1,642 $ 9.67 ===== ===== Options and warrants outstanding as of December 31, 2003 are as follows (in thousands, except exercise price and life): Total Warrants Exercise and Remaining Currently Price Options Life Exercisable ----- ------- ---- ----------- $2.00 14 2.4 14 2.00 50 7.0 50 4.00 9 2.4 9 4.00 5 7.1 - 4.63 17 2.4 17 4.63 202 7.1 202 8.00 14 1.3 14 8.00 16 4.2 16 8.00 436 8.3 340 8.00 10 8.8 - 8.00 260 9.2 260 10.00 14 2.4 14 10.00 195 5.3 195 10.00 40 9.1 20 10.00 230 9.3 230 12.00 11 2.4 11 13.00 40 9.4 40 20.05 285 9.8 210 ----- ----- 1,848 1,642 ===== ===== NOTE 13 - FIRST CASH 401(k) PLAN The First Cash 401(k) Plan (the "Plan") is provided by the Company for all full-time employees who have been employed with the Company for one year. Under the Plan, a participant may contribute up to 15% of earnings, with the Company matching the first 3% at a rate of 50%. The employee and company contributions are paid to a corporate trustee and invested in various funds. Contributions made to participants' accounts become fully vested upon completion of five years of service. The total Company matching contributions to the Plan were $213,000, $220,000 and $162,000 for the years ended December 31, 2003, 2002 and 2001, respectively. NOTE 14 - DISCONTINUED OPERATIONS INFORMATION On November 30, 2001, the Company sold all of its common stock of its subsidiary, Miraglia, Inc. to a former employee of the Company for approximately $230,000 in cash. The sale resulted in a pretax loss of $273,000. The disposal of the software company and, accordingly, its operating results are segregated and reported as discontinued operations in the accompanying Consolidated Statements of Income. The condensed statements of operations relating to the discontinued software operations for the year ended December 31, 2001 is presented below: Revenues $ 1,897 Costs and expenses 1,846 ------ Income before income taxes 51 Income tax expense 18 ------ Net income $ 33 ====== NOTE 15 - GEOGRAPHIC AREAS The Company manages its business on the basis of one reportable segment. See Note 1 for a brief description of the Company's business. Long-lived assets include all non-current assets except goodwill. The following table shows revenues and long-lived assets by geographic area (in thousands): Year Ended December 31, ----------------------------- 2003 2002 2001 ------- ------- ------- Revenues: United States .......... $126,707 $112,720 $107,400 Mexico ................. 18,761 6,073 3,027 ------- ------- ------- Total .................. $145,468 $118,793 $110,427 ======= ======= ======= Long-lived assets: United States .......... $ 11,391 $ 16,706 $ 17,432 Mexico ................. 3,710 2,958 214 ------- ------- ------- Total .................. $ 15,101 $ 19,664 $ 17,646 ======= ======= ======= NOTE 16 - QUARTERLY FINANCIAL DATA (UNAUDITED) Summarized quarterly financial data (in thousands, except per share data) for the fiscal years ended December 31, 2003 and 2002 are set forth below. The Company's operations are subject to seasonal fluctuations. First Second Third Fourth Quarter Quarter Quarter Quarter ------- ------- ------- ------- 2003 ---- Total revenues $ 34,244 $ 33,418 $ 37,241 $ 40,565 Total expenses 28,653 28,511 30,760 32,815 Income before change in accounting principle 3,498 3,001 4,016 4,817 Cumulative effect of change in accounting principle - - - (357) Net income 3,498 3,001 4,016 4,460 Diluted earnings per share from continuing operations 0.36 0.30 0.37 0.43 Diluted earnings per share from cumulative effect of change in accounting principle - - - (0.03) Diluted earnings per share from net income 0.36 0.30 0.37 0.40 Diluted weighted average shares 9,789 10,106 10,905 11,182 2002 ---- Total revenues $ 28,451 $ 26,867 $ 29,755 $ 33,720 Total expenses 24,086 23,337 25,727 28,252 Net income 2,794 2,259 2,578 3,309 Diluted earnings per share from net income 0.30 0.23 0.27 0.34 Diluted weighted average shares 9,457 9,742 9,570 9,741

                                                                 Exhibit 10.4

                        EXECUTIVE EMPLOYMENT AGREEMENT
        THIS AGREEMENT IS SUBJECT TO MANDATORY AND BINDING ARBITRATION


      This Employment  Agreement  (the "Agreement")  is  entered into  as  of
 January 1, 2003 (the "Effective Date"), by and between First Cash  Financial
 Services, Inc. (the "Company"), a Delaware  corporation, and J. Alan  Barron
 (the "Executive").

      NOW,  THEREFORE,  in   consideration  of  the   mutual  covenants   and
 obligations hereinafter set forth, the parties agree as follows:

      1.   EMPLOYMENT.

      The Company  desires  to continue  to  employ the  Executive,  and  the
 Executive agrees to continue to work in the employ of the Company, according
 to the following terms and conditions.

      2.   DUTIES.

      (a) The  Company  will  continue  to  employ  the  Executive  as  Chief
 Operating Officer ("COO") of the Company.

      (b) The Executive will serve in the Company's employ in that position.

      (c) Under the direction of the Chief Executive Officer and President of
 the Company,  the  Executive  shall have  such  powers,  functions,  duties,
 responsibilities and authority as are customarily required of and given to a
 COO and  such  other  duties and  responsibilities  commensurate  with  such
 position.  Such  powers, functions, authority,  duties and  responsibilities
 shall include,  but not  be limited  to: the  day-to-day management  of  the
 Company's stores and kiosks;  management, promotion, acquisition,  retention
 and  termination  of  operational  personnel;  marketing  of  the  Company's
 products and services; increasing the financial performance of the Company's
 stores and kiosks; selection of locations for and development of new  stores
 and  kiosks;  identification  and  assessment  of  new  geographic  markets;
 maintaining,  safe  guarding,  and  maximizing  the  Company's  assets;  and
 ensuring that all  operations are in  compliance with  laws and  regulations
 applicable to the Company and its affiliates.  The Executive also shall have
 such additional powers, authority, functions, duties and responsibilities as
 may be  assigned  to  him  by the  Chief  Executive  Officer  or  President.
 Executive shall use his  best efforts to achieve  all performance goals  and
 criteria established by the Chief Executive Officer or President.  Executive
 shall exercise such  powers and authority  and perform  all such  functions,
 duties and responsibilities consistent with Company practices and policies.

      3.   TERM OF EMPLOYMENT.

      The term  of employment  of Executive  is  through December  31,  2005.
 Subject to  the  provisions  of  Section 8,  the  term  of  the  Executive's
 Employment hereunder shall commence on January  1, 2003.  At the  discretion
 of the  Board, the  term  of employment  shall  be extended  for  additional
 successive periods of one year, each year beginning on January 1, 2004,  and
 each anniversary date  thereafter, provided that  during the previous  year,
 the Executive met  the stipulated  performance criteria  established by  the
 Board.

      4.   EXTENT OF SERVICES.

      The Executive shall not at any time during his Employment engage in any
 other business related activities unless  those activities do not  interfere
 materially with the Executive's duties  and responsibilities to the  Company
 at that time. The foregoing, however, shall not preclude the Executive  from
 engaging in appropriate civic, charitable, professional or trade association
 activities or  from serving  on one  or more  other boards  of directors  of
 public or private companies, as long as such activities and services do  not
 conflict with his responsibilities to the Company.

      5.   NO FORCED RELOCATION.

      The Executive shall  not be  required to  move his  principal place  of
 residence from the Dallas/Fort Worth, Texas metropolitan area or to  perform
 regular duties that could reasonably be expected to require either such move
 against his  wish  or  to  spend  amounts of  time  each  week  outside  the
 Dallas/Fort  Worth,  Texas  metropolitan  area  which  are  unreasonable  in
 relation to the duties and responsibilities of the Executive hereunder,  and
 the Company agrees that, if  it requests the Executive  to make such a  move
 and the  Executive declines  that request,  (a) that  declination shall  not
 constitute any basis for a termination of the Executive's Employment and (b)
 no animosity or prejudice will be held against Executive.  Executive  agrees
 that  future  travel  in  amounts  reasonably  consistent  with  Executive's
 previous amount of travel shall not be deemed unreasonable.

      6.   COMPENSATION.

      (a)   SALARY.

      An annual base salary shall be payable to the Executive by the  Company
 as a guaranteed minimum amount under  this Agreement for each calendar  year
 during the  period from  January 1,  2003  to the  termination date  of  the
 Executive's Employment. That annual  base salary shall  (i) accrue daily  on
 the basis  of a  365-day year,  (ii)  be payable  to  the Executive  in  the
 intervals consistent with the Company's normal payroll schedules (but in  no
 event less  frequently than  semi-monthly) and  (iii) be  payable  beginning
 January 1,  2003 at  an initial  annual rate  of $350,000.  The  Executive's
 annual base salary shall not be decreased, but shall be adjusted annually in
 each December  to reflect  such adjustments,  if  any, as  the  compensation
 committee of  the  Board determines  appropriate  based on  the  Executive's
 performance during the  most recent performance  period, in accordance  with
 the Company's compensation policies.  A failure of  the Company to  increase
 the Executive's  annual  base  salary  shall  not  constitute  a  breach  or
 violation of this Agreement by the Company.

      (b) BONUS.

      At the  discretion of  the  Board's compensation  committee,  Executive
 shall be  eligible to  be paid  an  annual bonus  by  the Company  for  each
 calendar year during the period from January 1, 2003 to the termination date
 of the Executive's Employment.  That annual bonus shall  be payable at  such
 rate and in such  amount as is determined  by the compensation committee  of
 the board  of directors.  The Executive's  annual bonus,  if any,  shall  be
 adjusted annually in each December to  reflect such adjustments, if any,  as
 the Board's  compensation  committee  determines appropriate  based  on  the
 Executive's performance  during  the  most  recent  performance  period,  in
 accordance with  the  Company's  compensation policies.  A  failure  of  the
 Company to pay Executive  an annual bonus shall  not constitute a breach  or
 violation of this Agreement by the Company.

      (c)  OTHER COMPENSATION.

      The Executive  shall be  entitled to  participate in  all  Compensation
 Plans from time to time  in effect while in  the Employment of the  Company,
 regardless of whether the Executive is  an Executive Officer. All awards  to
 the Executive  under  all  Incentive  Plans  shall  take  into  account  the
 Executive's positions with  and duties and  responsibilities to the  Company
 and its subsidiaries  and affiliates.   The Company  shall supply  Executive
 with an automobile allowance, the make and model of which is subject to  the
 approval of the compensation committee of the Board, and be responsible  for
 all  expenses  related  thereto  throughout  the  term  of  this  Agreement.
 Executive may select an automobile of  his own choosing which is  reasonable
 in cost, appearance and function, taking into account the powers, authority,
 functions, duties  and  responsibilities  of Executive,  and  the  financial
 position and condition of  the Company. In consideration  and in support  of
 Executive's  duties  under  this  Agreement,  which  include  fostering  the
 goodwill, growth and earnings  of the Company, the  Company shall pay for  a
 private club  membership for  Executive, for  such amount  as is  reasonable
 taking  into   account  the   powers,  authority,   functions,  duties   and
 responsibilities of  Executive,  subject  to approval  of  the  compensation
 committee of the Board.

      (d)   EXPENSES.

      The  Executive  shall  be  entitled  to  prompt  reimbursement  of  all
 reasonable business  expenses incurred  by him  in  the performance  of  his
 duties during  the term  of this  Agreement, subject  to the  presenting  of
 appropriate vouchers and receipts in accordance with the Company's policies.

      7.   OTHER BENEFITS.

      (a)   EMPLOYEE BENEFITS AND PROGRAMS.

      During the term of this Agreement, the Executive and the members of his
 immediate family shall be  entitled to participate  in any employee  benefit
 plans or programs of  the Company to the  extent that his position,  tenure,
 salary, age, health and other qualifications  make him or them, as the  case
 may be,  eligible  to participate,  subject  to the  rules  and  regulations
 applicable thereto.

      (b)   SUBSCRIPTIONS AND MEMBERSHIPS.

      The Company shall pay periodical subscription costs and membership fees
 and dues for  the Executive to  join professional organizations  appropriate
 for the Executive,  and which  further the interests  of the  Company.   The
 Company shall also pay or reimburse Executive for Executive's membership  in
 such additional clubs and organizations as may be agreed upon as  reasonable
 and appropriate between Executive and the Company.

      (c)    VACATION.

      The Executive shall be  entitled to four weeks  of vacation leave  with
 full pay during each year of this Agreement (each such year being a 12-month
 period ending on the  one year anniversary date  of the commencement of  the
 Executive's employment.) The times for such  vacations shall be selected  by
 the Executive, provided the dates selected do not interfere materially  with
 the performance  of  Executive's  duties  and  responsibilities  under  this
 agreement. The Executive may accrue up  to four weeks of vacation time  from
 year to year,  but vacation  time otherwise shall  not accrue  from year  to
 year.

      (d)  ACCOUNTING

      The Executive shall be  entitled to Company  paid or reimbursed  annual
 accounting services of up to $500 per year.

      (e)   INSURANCE

      For the term of this Agreement, the Company will provide, at no cost to
 Executive, term life insurance benefits.  The policy shall be in the  amount
 of $500,000  with  the loss  payee  designated by  the  Executive.   In  the
 discretion of the  Board, during  the term  of this  Agreement, the  Company
 shall also provide, at no cost to Executive, disability insurance sufficient
 to provide, in the event Executive becomes disabled, payments that would  be
 made to  Executive equal  or up  to  the amount  equal to  Executive's  base
 salary, as of the date of  disability, provided such coverage is  reasonably
 available at  reasonable cost.   Executive  may procure  his own  disability
 coverage and at  the discretion  of the Board  the cost  of such  disability
 coverage may be reimbursed, if the same is not provided by the Company.

      8.    TERMINATION.

      The Executive's Employment  hereunder may  be terminated  prior to  the
 term provided for in Section 3 only under the following circumstances:

      (a)   DEATH.

      The Executive's Employment shall terminate automatically on the date of
 his death.

      (b)   DISABILITY.

      If a Disability  occurs and is  continuing, the Executive's  Employment
 shall terminate  180 days  after the  Company  gives the  Executive  written
 notice that  it intends  to  terminate his  Employment  on account  of  that
 Disability, or on such later date  as the Company specifies in such  notice.
 If the Executive resumes the performance of substantially all of his  duties
 under this Agreement before the termination becomes effective, the notice of
 intent to terminate  shall be deemed  to have been  revoked.  Disability  of
 Executive shall not prevent the Company from making necessary changes during
 the period of Executive's Disability to conduct its affairs.

      (c)   VOLUNTARY TERMINATION.

      The Executive may terminate his Employment at any time and without Good
 Cause with 90 days' prior written notice to the Company.

      (d) TERMINATION FOR GOOD CAUSE.

      The Executive may terminate his Employment  for Good Cause at any  time
 within 180 days (one year if the Good Cause is the occurrence of a Change of
 Control) after the Executive  becomes consciously aware  that the facts  and
 circumstances constituting Good Cause exist are continuing and by giving the
 Company 30  days'  prior  written  notice  that  the  Executive  intends  to
 terminate his  Employment  for Good  Cause,  which notice  will  state  with
 specificity the basis  for Executive's  contention that  Good Cause  exists;
 provided, however, that  if Executive  terminates for  Good Cause  due to  a
 Change in Control, the Change in Control  must actually occur.  A Change  in
 Control will not  be deemed to  have actually occurred  merely because of  a
 pending or  possible event.   The  Executive shall  not have  Good Cause  to
 terminate his Employment solely by reason  of the occurrence of a Change  in
 Control until  one year  after  the date  such  Change in  Control  actually
 occurs.  The Executive  may not terminate  for Good Cause  if the facts  and
 circumstances constituting Good Cause are substantially cured by the Company
 within 30 days following notice to the Company.

      (e) INVOLUNTARY TERMINATION.

      The Executive's Employment is at will.  The Company reserves the  right
 to terminate  the  Executive's  Employment at  anytime  whatsoever,  without
 cause, with 30 days' prior written notice to the Executive.

      (f) INVOLUNTARY TERMINATION FOR CAUSE.

      The Company reserves the right to terminate the Executive's  Employment
 for Cause. In the event that the Company determines that Cause exists  under
 Section 12(f)(i)  for the  termination of  the Executive's  Employment,  the
 Company shall provide in writing (the "Notice of Cause"), the basis for that
 determination and the manner, if any, in which the breach or neglect can  be
 cured. If  either the  Company has  determined that  the breach  or  neglect
 cannot be cured, as  set forth in the  Notice of Cause,  or has advised  the
 Executive in  the Notice  of Cause  of the  manner in  which the  breach  or
 neglect can be cured, but the  Executive fails to substantially effect  that
 cure within 30 days after  his receipt of the  Notice of Cause, the  Company
 shall be entitled  to give  the Executive  written notice  of the  Company's
 intention to  terminate Executive's  Employment for  Cause (the  "Notice  of
 Intent to  Terminate"). Executive  shall have  the right  to object  to  any
 Notice  of  Intent  to  Terminate  Executive's  Employment  for  Cause,   by
 furnishing the Company within ten days of receipt by Executive of the Notice
 of Intent  to Terminate  Executive's Employment  for Cause,  written  notice
 specifying the reasons  Executive contends  either (i)  Cause under  Section
 12(f)(i) does not exist or has been timely cured or (ii) in the circumstance
 of a Notice of  Intent to Terminate Executive's  Employment for Cause  under
 Section 12(f)(ii), that such Cause does not exist (the "Notice of Intent  to
 Join Issue over  Cause").  The  failure of Executive  to timely furnish  the
 Company with a  Notice of Intent  to Join Issue  over Cause  shall serve  to
 conclusively establish  Cause hereunder,  and the  right of  the Company  to
 terminate the Executive's Employment  for Cause.   Within 30 days  following
 its receipt of  a timely  Notice of  Intent to  Join Issue  Over Cause,  the
 Company  must  either  rescind  the  Notice  of  Intent  to  Terminate   the
 Executive's Employment  for  Cause, or  file  a demand  for  arbitration  in
 accordance with Section 26, to determine whether the Company is entitled  to
 terminate Executive's  Employment for  Cause.   During the  pendency of  the
 arbitration proceeding, and  until such  time as  Executive's Employment  is
 terminated, Executive shall be entitled  to receive Compensation under  this
 Agreement.  In the  discretion of the Board,  however, the Executive may  be
 reassigned or  suspended with  pay,  during not  only  the pendency  of  the
 arbitration proceeding,  but during  the period  from the  date the  Company
 furnishes Executive with  a Notice of  Intent to  Terminate the  Executive's
 Employment for  Cause  until  such  date  as  the  notice  is  rescinded,  a
 determination  that  Cause  does  not  exist  is  made  in  the  arbitration
 proceeding or in the event of a  determination that Cause does exist in  the
 arbitration proceeding, the effective date of the termination of Executive's
 Employment for Cause.  In the  event that the Company determines that  Cause
 exists under  Section  12(f)(ii)  for the  termination  of  the  Executive's
 Employment, it shall  be entitled to  immediately furnish  Executive with  a
 Notice of Intent  to Terminate  Executive's Employment  without providing  a
 Notice of Cause  or any  opportunity prior to  that notice  to contest  that
 determination. Any  termination  of  the Executive's  Employment  for  Cause
 pursuant to  this  Section 8(f)  shall  be effective  immediately  upon  the
 Executive's receipt of the Company's written notice of that termination  and
 the Cause therefore.

      (g) VOLUNTARY TERMINATION AT CONCLUSION OF TERM

      At the expiration  of the term  of employment as  stated in Section  3,
 either party may terminate this Agreement by giving the other party  written
 notice at least 90 days for the Executive and 30 days for the Company before
 the expiration of the term of employment stated in Section 3.

      9.   SEVERANCE PAYMENTS.

      Unless effected under  Section 8(g), if  the Executive's Employment  is
 terminated during  the  term  of this  Agreement,  the  Executive  shall  be
 entitled to receive severance payments as follows:

      (a)   If the Executive's  Employment is terminated under Section  8(a),
 (b), (d), (e)  or (g),  the Company  will pay  or cause  to be  paid to  the
 Executive (or,  in  the  case  of a  termination  under  Section  8(a),  the
 beneficiary the  Executive  has designated  in  writing to  the  Company  to
 receive payment pursuant  to this Section  9(a) or, in  the absence of  such
 designation, the Executive's estate):  (i)    the Accrued Salary; (ii)   the
 Other Earned Compensation;  (iii) the  Reimbursable Expenses;  and (iv)  the
 Severance Benefit.

      (b)   If the Executive's Employment is terminated under Section 8(c) or
 (f), the Company will pay or  cause to be paid to the  Executive: (i)    the
 Accrued Salary determined  as of  and through  the termination  date of  the
 Executive's Employment; (ii)  the Other  Earned Compensation; and (iii)  the
 Reimbursable Expenses.

      (c)      Any  payments  to  which  the  Executive  (or  his  designated
 beneficiary or  estate, if  Section 8(a)  applies) is  entitled pursuant  to
 paragraph (i)  of subsection  (a) of  this  Section 9  or paragraph  (i)  of
 subsection (b) of this Section  9, as applicable, will  be paid in a  single
 lump sum within thirty  days after the termination  date of the  Executive's
 Employment.   At the  sole option  and  election of  the Executive  (or  his
 designated beneficiary or estate, if  Section 8(a) applies), which  election
 shall be made within 30 days  of the termination of Executive's  Employment,
 the Company shall pay the executive the Severance Benefit, if at all, (1) in
 a lump sum  on a present  value basis; (2)  on a semi-monthly  basis (as  if
 Executive's employment had continued), or (3)  on such other periodic  basis
 reasonably requested by Executive (or his designated beneficiary or  estate,
 if Section 8(a) applies), in which event, the payments will be discounted to
 the extent  the periodic  basis selected  by  Executive (or  his  designated
 beneficiary or estate, if Section 8(a) applies) results in an earlier payout
 to Executive  (or his  designated beneficiary  or  estate, if  Section  8(a)
 applies) than if Executive were paid  on a semi-monthly basis.  The  Company
 shall be given credit for all life or disability insurance proceeds paid  to
 Executive   (or  his  designated beneficiary  or  estate,  if  Section  8(a)
 applies) on  any policy  procured, paid  for or  reimbursed by  the  Company
 pursuant to this Agreement (up to $2 million in the case of life insurance).
 Upon the failure  of the Executive  to timely make  an election as  provided
 herein, such option and  election shall revert to  the Company. However,  if
 Section 8(a) applies and the Executive's designated beneficiary or estate is
 the beneficiary of one or more  insurance policies purchased by the  Company
 and then in effect the proceeds of which are payable to that beneficiary  by
 reason of the Executive's  death, then (i) the  Company, at its option,  may
 credit the amount of those proceeds, as and when paid by the insurer to that
 beneficiary,  against  the  payment  to  which  the  Executive's  designated
 beneficiary or estate is entitled pursuant  to paragraph (iv) of  subsection
 (a) of this Section  9 and, if  it exercises that  option, (ii) the  payment
 otherwise due pursuant  to that  paragraph (iv)  will bear  interest on  the
 outstanding balance  thereof from  and including  the fifth  day after  that
 termination date to the date of  payment by the insurer to that  beneficiary
 at the rate of interest specified in Section 31; and provided, further, that
 if Section 9(b) applies and the  Executive is the beneficiary of  disability
 insurance purchased by the Company and  then in effect, the Company, at  its
 option, may credit the proceeds of  that insurance which are payable to  the
 Executive, valued at their present value  as of that termination date  using
 the interest rate specified in Section 31 and then in effect as the discount
 rate, against the  payment to which  the Executive is  entitled pursuant  to
 paragraph (iv) of subsection  (a) of this Section  9. Any payments to  which
 the Executive  (or his  designated beneficiary  or estate,  if Section  8(a)
 applies) is entitled pursuant to paragraphs (ii) and (iii) of subsection (a)
 or (b) of this Section 9, as applicable, will  be paid in a single lump  sum
 within five days after the termination date of the Executive's Employment or
 as soon thereafter as is  administratively feasible, together with  interest
 accrued thereon from and including the fifth day after that termination date
 to the date of payment at the rate of interest specified in Section 31.

      (d) Except as provided in Sections 14, 24 and this Section, the Company
 will have no payment obligations under  this Agreement to the Executive  (or
 his designated beneficiary  or estate, if  Section 8(a)  applies) after  the
 termination date of the Executive's Employment.

      10.  RESIGNATIONS.

   Upon  termination  of  Executive's  employment  with  or  without   cause,
 Executive shall resign as  an officer and director  of the Company and  will
 thereafter refuse election as an officer or director of the Company.

      11.  RETURN OF DOCUMENTS.

      Upon termination of Executive's employment with or without cause,
 Executive shall immediately return and deliver to the Company and shall not
 retain any originals or copies of any books, papers, price lists, customer
 contracts, bids, customer lists, files, notebooks or any other documents
 containing any of the Confidential information or otherwise relating to
 Executive's performance of duties under this Agreement.  Executive further
 acknowledges and agrees that all such documents are the Company's sole and
 exclusive property.

      12.  DEFINITION OF TERMS.

      The following terms used in this Agreement when capitalized shall  have
 the following meanings:

      (a)   ACCRUED SALARY.

      "Accrued Salary" shall mean the salary that has accrued, and the salary
 that would accrue through and  including the last day  of the pay period  in
 which the  termination  date of  the  Executive's Employment  occurs,  under
 Section 6(a),  which  has  not  been  paid  to  the  Executive  as  of  that
 termination date.

      (b)   ACQUIRING PERSON.

      "Acquiring Person" shall mean  any person who  or which, together  with
 all Affiliates and Associates of such person, is or are the Beneficial Owner
 of 50 percent or more  of the shares of  Common Stock then outstanding,  but
 does not include any Exempt Person;  provided, however, that a person  shall
 not be  or become  an Acquiring  Person if  such person,  together with  its
 Affiliates and Associates, shall become the  Beneficial Owner of 50  percent
 or more of the shares of Common Stock then outstanding solely as a result of
 a reduction in the number of shares  of Common Stock outstanding due to  the
 repurchase of Common  Stock by the  Company, unless and  until such time  as
 such person or any Affiliate or  Associate of such person shall purchase  or
 otherwise become the Beneficial Owner of  additional shares of Common  Stock
 constituting 1% or more of the   then outstanding shares of Common Stock  or
 any other person (or  persons) who is (or  collectively are) the  Beneficial
 Owner of  shares  of  Common Stock  constituting  1%  or more  of  the  then
 outstanding shares of Common Stock shall become an Affiliate or Associate of
 such person, unless,  in either such  case, such person,  together with  all
 Affiliates and Associates of such person,  is not then the Beneficial  Owner
 of 50% or more of the shares of Common Stock then outstanding.

      (c)   AFFILIATE.

      "Affiliate" has  the meaning  ascribed  to that  term  in Rule  405  of
 Regulation C.

      (d)   ASSOCIATE.

      "Associate"  shall  mean,  with  reference  to  any  person,  (i)   any
 corporation, firm, partnership, association, unincorporated organization  or
 other entity (other  than the  Company or a  subsidiary of  the Company)  of
 which that person is  an officer or general  partner (or officer or  general
 partner of a general partner) or is, directly or indirectly, the  Beneficial
 Owner of 10% or more of any class  of its equity securities, (ii) any  trust
 or other estate in which that  person has a substantial beneficial  interest
 or for or of which that person serves  as trustee or in a similar  fiduciary
 capacity and (iii) any relative or spouse of that person, or any relative of
 that spouse, who has the same home as that person.

      (e)   BENEFICIAL OWNER.

      A specified person shall be deemed the "Beneficial Owner" of, and shall
 be deemed to "beneficially own," any  securities:  (i) of which that  person
 or any of that person's Affiliates or Associates, directly or indirectly, is
 the "beneficial  owner" (as  determined pursuant  to  Rule 13d-3  under  the
 Securities Exchange  Act  of  1934, as  amended  (the  "Exchange  Act"),  or
 otherwise has the  right to vote  or dispose of,  including pursuant to  any
 agreement,  arrangement  or  understanding  (whether  or  not  in  writing);
 provided, however, that a person shall not be deemed the "Beneficial  Owner"
 of, or to "beneficially own," any security under this subparagraph (i) as  a
 result of an agreement, arrangement or  understanding to vote that  security
 if that agreement, arrangement  or understanding: (A)  arises solely from  a
 revocable proxy  or consent  given in  response to  a public  (that is,  not
 including a solicitation exempted by Exchange Act Rule 14a-2(b)(2)) proxy or
 consent  solicitation  made  pursuant  to,  and  in  accordance  with,   the
 applicable provisions of the Exchange Act; and (B) is not then reportable by
 such person on  Exchange Act Schedule  13D (or any  comparable or  successor
 report); (ii)   which  that person  or any  of that  person's Affiliates  or
 Associates, directly or indirectly, has the  right or obligation to  acquire
 (whether that right or obligation is exercisable or effective immediately or
 only after the passage of  time or the occurrence  of an event) pursuant  to
 any agreement, arrangement or understanding (whether  or not in writing)  or
 on the  exercise  of  conversion  rights,  exchange  rights,  other  rights,
 warrants or options, or  otherwise; provided, however,  that a person  shall
 not  be  deemed  the  "Beneficial  Owner"  of,  or  to  "beneficially  own,"
 securities tendered pursuant  to a  tender or  exchange offer  made by  that
 person  or  any  of that  person's  Affiliates  or  Associates  until  those
 tendered securities are accepted  for purchase or  exchange; or (iii)  which
 are beneficially owned, directly or indirectly, by (A) any other person  (or
 any Affiliate or Associate thereof) with  which the specified person or  any
 of the  specified  person's  Affiliates or  Associates  has  any  agreement,
 arrangement or understanding (whether or not in writing) for the purpose  of
 acquiring, holding, voting (except pursuant to a revocable proxy or  consent
 as described  in the  proviso to  subparagraph (i)  of this  definition)  or
 disposing of any voting securities of the Company or (B) any group (as  that
 term is used in Exchange Act  Rule 13d-5(b)) of which that specified  person
 is a member; provided, however, that nothing in this definition shall  cause
 a person  engaged in  business as  an underwriter  of securities  to be  the
 "Beneficial Owner" of,  or to  "beneficially own,"  any securities  acquired
 through that  person's participation  in good  faith  in a  firm  commitment
 underwriting until  the  expiration  of  40 days  after  the  date  of  that
 acquisition. For  purposes  of this  Agreement,  "voting" a  security  shall
 include voting, granting  a proxy,  acting by  consent making  a request  or
 demand relating to corporate action (including, without limitation,  calling
 a stockholder  meeting) or  otherwise giving  an authorization  (within  the
 meaning of Section 14(a) of the Exchange Act) in respect of such security.

      (f)   CAUSE.

      "Cause" shall mean that the Executive  has  (i)  willfully breached  or
 habitually neglected (otherwise  than by reason  of injury,  or physical  or
 mental  illness,  or  any  disability  as  defined  by  the  Americans  with
 Disabilities Act of 1990, Public Law  101-336, 42 U.S.C.A. S 12101 et  seq.)
 material duties which  he was required  to perform under  the terms of  this
 Agreement, or (ii) committed and been  charged with act(s) of dishonesty  or
 fraud.

      (g)   CHANGE OF CONTROL.

      "Change of Control" shall mean the occurrence of the following  events:
 (i) any person or entity  becomes an Acquiring Person,  or (ii) a merger  of
 the Company with or  into, or a sale  by the Company  of its properties  and
 assets substantially as an  entirety to, another person  or entity; (iii)  a
 majority of  the  incumbent board  of  directors  cease for  any  reason  to
 constitute at least a majority of the Board; and (iv) immediately after  the
 occurrence of (i), (ii) or (iii) above, any person or entity, other than  an
 Exempt Person, together with all Affiliates and Associates of such person or
 entity, shall be the  Beneficial Owner of  50% or more  of the total  voting
 power of  the  then  outstanding  Voting Shares  of  the  person  or  entity
 surviving that transaction (in  the case or a  merger or consolidation),  or
 the person or entity acquiring those properties and assets substantially  as
 an entirety.

      (h)   COMPANY.

      "Company" shall  mean  (i)  First  Cash  Financial  Services,  Inc.,  a
 Delaware corporation,  and  (ii)  any person  or  entity  that  assumes  the
 obligations of "the  Company" hereunder, by  operation of  law, pursuant  to
 Section 18 or otherwise.

      (i)   COMPENSATION PLAN.

      "Compensation Plan"  shall  mean any  compensation  arrangement,  plan,
 policy, practice  or program  established, maintained  or sponsored  by  the
 Company or any subsidiary  of the Company,  or to which  the Company or  any
 subsidiary of the Company contributes, on behalf of any Executive Officer or
 any member of the immediate family of any Executive Officer by reason of his
 status as such, (i)  including (A) any "employee  pension benefit plan"  (as
 defined in Section 3(2)  of the Employee Retirement  Income Security Act  of
 1974, as amended ("ERISA")) or other "employee benefit plan" (as defined  in
 Section 3(3) of ERISA), (B) any other retirement or savings plan,  including
 any supplemental benefit  arrangement relating to  any plan  intended to  be
 qualified under Section  401(a) of  the Internal  Revenue Code  of 1986,  as
 amended (the "Code"), or  whose benefits are limited  by the Code or  ERISA,
 (C) any "employee welfare plan" (as  defined in Section 3(1) of ERISA),  (D)
 any arrangement, plan, policy, practice  or program providing for  severance
 pay, deferred compensation or insurance benefit, (E) any Incentive Plan  and
 (F) any arrangement, plan, policy, practice  or program (1) authorizing  and
 providing for the payment or reimbursement  of expenses attributable to  air
 travel and hotel occupancy  while traveling on business  for the Company  or
 (2) providing for the  payment of business luncheon  and country club  dues,
 long-distance charges,  mobile phone  monthly air  time or  other  recurring
 monthly charges or any other fringe  benefit, allowance or accommodation  of
 employment, but (ii) excluding  any compensation arrangement, plan,  policy,
 practice or program to the extent it provides for annual base salary.

      (j)   DISABILITY.

      "Disability"  shall   mean   that  the   Executive,   with   reasonable
 accommodation, has been unable  to perform his  essential duties under  this
 Agreement for a period of at least six consecutive months as a result of his
 incapacity due to injury  or physical or mental  illness, any disability  as
 defined in a  disability insurance policy  which provides  coverage for  the
 Executive, or any disability as defined  by the Americans with  Disabilities
 Act of 1990, Public Law 101-336, 42 U.S.C.A. S 12101 et seq.

      (k)   EMPLOYMENT.

      "Employment" shall mean the salaried employment of the Executive by the
 Company or a subsidiary of the Company hereunder.

      (l)   EXECUTIVE OFFICER.

      "Executive Officer" shall mean any of the chief executive officer,  the
 chief operating officer,  the chief  financial officer,  the president,  any
 executive, regional or  other group  or senior  vice president  or any  vice
 president of the Company.

      (m)   EXEMPT PERSON.

      "Exempt Person" shall mean: (i)(A) the  Company, any subsidiary of  the
 Company, any employee benefit plan of  the Company or any subsidiary of  the
 Company and  (B)  any person  organized,  appointed or  established  by  the
 Company for or pursuant to the terms of any such plan or for the purpose  of
 funding any such plan  or funding other employee  benefits for employees  of
 the Company  or any  subsidiary  of the  Company;  (ii) the  Executive,  any
 Affiliate of the  Executive which the  Executive controls or  any group  (as
 that term is used in Exchange Act  Rule 13d-5(b)) of which the Executive  or
 any such Affiliate is a member.

      (n)   GOOD CAUSE.

      "Good Cause" for  the Executive's termination  of his Employment  shall
 mean: (i) any decrease in the annual  base salary under Section 6(a) or  any
 other violation hereof  in any  material respect  by the  Company; (ii)  any
 material reduction in  the Executive's compensation  under Section 6;  (iii)
 the assignment  to the  Executive of  duties  inconsistent in  any  material
 respect with  the  Executive's  then current  positions  (including  status,
 offices,  titles   and  reporting   requirements),  authority,   duties   or
 responsibilities  or  any  other  action  by  the Company  which  results in
 a  material   diminution  in   those   positions,   authority,   duties   or
 responsibilities; (iv) any  unapproved relocation of  the Executive; or  (v)
 the occurrence of a Change of  Control.  Good Cause  shall not exist if  the
 Company cures within the period prescribed herein.

      (o) INCENTIVE PLAN.

      "Incentive Plan" shall mean any compensation arrangement, plan, policy,
 practice or program established, maintained or  sponsored by the Company  or
 any subsidiary of the Company, or to which the Company or any subsidiary  of
 the Company  contributes,  on behalf  of  any Executive  Officer  and  which
 provides for incentive,  bonus or  other performance-based  awards of  cash,
 securities,  the  phantom  equivalent  of  securities  or  other   property,
 including any stock  option, stock appreciation  right and restricted  stock
 plan, but excluding any plan intended to qualify as a plan under any one  or
 more of Sections 401(a), 401(k) or 423 of the Code.

      (p) OTHER EARNED COMPENSATION.

      "Other Earned Compensation" shall mean  all the compensation earned  by
 the Executive prior to the termination date of his Employment as a result of
 his Employment  (including  compensation  the  payment  of  which  has  been
 deferred by the Executive, but excluding Accrued Salary and compensation  to
 be paid to the  Executive in accordance with  the terms of any  Compensation
 Plan), together  with all  accrued interest  or earnings,  if any,  thereon,
 which has not been paid to the Executive as of that date.

      (q) REIMBURSABLE EXPENSES.

      "Reimbursable  Expenses"  shall  mean  the  expenses  incurred  by  the
 Executive on or prior to the termination date of his Employment which are to
 be reimbursed to the  Executive under Section 6(c)  and which have not  been
 reimbursed to the Executive as of that date.

      (r)   SEVERANCE BENEFIT.

      "Severance Benefit"  shall mean  all  Compensation provided  for  under
 Section 6 through the  remainder of the Executive's  term of employment,  it
 being the parties' intent that, except for a termination under Section 8(c),
 (f) or (g), the Executive shall receive  all Compensation as if his term  of
 employment continued as provided for under Section 3.

      13.  COVENANTS NOT TO COMPETE

      (a)  Executive's Acknowledgment.   Executive  agrees  and  acknowledges
           that in order to assure the Company that it will retain its  value
           as a going concern, it is  necessary that Executive undertake  not
           to  utilize  his  special  knowledge  of  the  business  and   his
           relationships with  customers  and  vendors to  compete  with  the
           Company.  Executive further acknowledges that:

           (i)  the Company is and  will be engaged in  the business of  pawn
                shop services, deferred presentment transactions, small  loan
                business, short-term loan business, pay day loan services and
                check cashing services;

           (ii) Executive will occupy a position of trust and confidence with
                the Company prior to the date  of this agreement and,  during
                such period and Executive's employment under this  agreement,
                Executive will  become  familiar  with  the  Company's  trade
                secrets  and   with   other  proprietary   and   confidential
                information concerning the Company;

           (iii) the agreements  and covenants contained  in this Section  13
                are essential to protect the Company and the goodwill of  the
                business; and

           (iv) Executive's employment with the  Company has special,  unique
                and extraordinary value to the Company and the Company  would
                be irreparably damaged if Executive were to provide  services
                to any person  or entity in  violation of  the provisions  of
                this agreement.

      (b)  Company's Acknowledgement.  The  Company hereby acknowledges  that
           it will  provide  Executive  with confidential  and  trade  secret
           information relating to the  operation of the Company's  business,
           including but not limited  to, customer lists, operating  manuals,
           internal controls, computer systems, computer controls, day-to-day
           operating procedures, management of  personnel, hiring and  firing
           of personnel,  promoting  personnel, marketing  of  the  company's
           products, new store  site selection, selection  of new  geographic
           markets, and details of the industries' laws and regulation.

      (c)  Competitive Activities.  Executive hereby agrees that for a period
           commencing on the date hereof and  ending two years following  the
           later of  (i)  termination  of  Executive's  employment  with  the
           Company for  whatever  reason,  and (ii)  the  conclusion  of  the
           period, if any,  during which the  Company is  making payments  to
           Executive, he  will  not,  directly or  indirectly,  as  employee,
           agent, consultant,  stockholder, director,  co-partner or  in  any
           other individual or representative capacity, own, operate, manage,
           control, engage in, invest in or participate in any manner in, act
           as a consultant or  advisor to, render services  for (alone or  in
           association with  any person,  firm,  corporation or  entity),  or
           otherwise assist any  person or  entity (other  than the  Company)
           that engages in or owns, invests in, operates, manages or controls
           any venture or enterprise that  directly or indirectly engages  or
           proposes in engage  in the  business of  pawnshops, check  cashing
           services, payday loan  services or proposes  to in  engage in  the
           business of the distribution or sale of (i) products  distributed,
           sold or  licensed  by the  Company  or services  provided  by  the
           Company at the time  of termination or  (ii) products or  services
           proposed at the time of such termination to be distributed,  sold,
           licensed or provided by the Company within 50 miles of any of  the
           Company's locations   (the "Territory");  provided, however,  that
           nothing contained herein shall  be construed to prevent  Executive
           from investing in the stock of any competing corporation listed on
           a national securities exchange  or traded in the  over-the-counter
           market, but only if Executive is  not involved in the business  of
           said corporation and if Executive and his associates (as such term
           is defined in  Regulation 14(A) promulgated  under the  Securities
           Exchange  Act  of  1934,  as  in  effect  on  the  date   hereof),
           collectively, do not own more than an aggregate of two percent  of
           the stock of  such corporation.   With respect  to the  Territory,
           Executive specifically acknowledges that the Company has conducted
           the business throughout those  areas comprising the Territory  and
           the Company intends to continue to expand the business  throughout
           the Territory.

      (d)  Blue Pencil.  If an arbitrator shall at any time deem the terms of
           this agreement  or any  restrictive covenant  too lengthy  or  the
           Territory too extensive, the other  provisions of this section  13
           shall nevertheless stand, the  restrictive period shall be  deemed
           to  be  the   longest  period   permissible  by   law  under   the
           circumstances and the  Territory shall be  deemed to comprise  the
           largest territory permissible by law under the circumstances.  The
           arbitrator in each case shall reduce the restricted period  and/or
           the Territory to permissible duration or size.

      (e)  Non-Solicitation  of  Employees.    Executive  agrees  that  while
           employed  by  the  Company  and  for  two  (2)  years  after   the
           termination of the Executive's employment for whatever reason, the
           Executive will not recruit,  hire or attempt  to recruit or  hire,
           directly or assisted by others, any other employee of the  Company
           with  whom  the  Executive  had  contact  during  the  Executive's
           employment with the Company.  For the purposes of this  paragraph,
           a contact means any  interaction whatsoever between the  Executive
           and the other employee.

      (f)  Non-Solicitation  of  Customers.    Executive  agrees  that  while
           employed  by  the  Company  and  for  two  (2)  years  after   the
           termination of the Executive's employment for whatever reason, the
           Executive will  not  directly or  indirectly,  for himself  or  on
           behalf of any other  person, partnership, company, corporation  or
           other entity, solicit or  attempt to solicit,  for the purpose  of
           engaging in competition with the Company,

           (i)  any person or entity whose account was serviced by  Executive
                at the Company; or

           (ii) any person or  entity who is  or has been  a customer of  the
                Company prior to Executive's termination; or

           (iii) any person or entity the Company has targeted and  contacted
                prior  to  Executive's   termination  for   the  purpose   of
                establishing a customer relationship.

      Executive agrees that these restrictions are necessary to protect
 Executive's legitimate business interests, and Executive agrees that these
 restrictions will not prevent Executive from earning a livelihood.

      14. TAX INDEMNITY.

      Should any of the payments of  salary, other incentive or  supplemental
 compensation, benefits,  allowances,  awards,  payments,  reimbursements  or
 other perquisites,  or any  other payment  in  the nature  of  compensation,
 singularly, in any combination  or in the aggregate,  that are provided  for
 hereunder to be paid to or for the benefit of the Executive be determined or
 alleged to  be subject  to an  excise  or similar  purpose tax  pursuant  to
 Section 4999 of  the Code,  or any  successor or  other comparable  federal,
 state or local tax law by reason of being a "parachute payment" (within  the
 meaning of Section 280G of the Code), the parties agree to negotiate in good
 faith changes to this  Agreement necessary to avoid  such excise or  similar
 purpose tax,  without diminishing  Executive's  salary, other  incentive  or
 supplemental   compensation,   benefits,   allowances,   awards,   payments,
 reimbursements or other perquisites, or any  other payment in the nature  of
 compensation.  Alternatively, the  Company shall pay  to the Executive  such
 additional compensation  as  is necessary  (after  taking into  account  all
 federal, state and local taxes payable by  the Executive as a result of  the
 receipt of such additional compensation) to place the Executive in the  same
 after-tax position (including federal, state and local taxes) he would  have
 been in had no such excise or similar purpose tax (or interest or  penalties
 thereon) been  paid or  incurred.  The Company  hereby  agrees to  pay  such
 additional compensation within  the earlier to  occur of  (i) five  business
 days after the Executive notifies the Company that the Executive intends  to
 file a tax return  taking the position that  such excise or similar  purpose
 tax is due and payable in reliance  on a written opinion of the  Executive's
 tax counsel (such tax counsel to be chosen solely by the Executive) that  it
 is more likely than not that such excise tax  is due and payable or (ii)  24
 hours of any notice of or action by the Company that it intends to take  the
 position that such excise tax is due and payable. The costs of obtaining the
 tax counsel opinion  referred to  in clause  (i) of  the preceding  sentence
 shall be borne by the Company, and as long as such tax counsel was chosen by
 the Executive in good faith, the  conclusions reached in such opinion  shall
 not be challenged or  disputed by the Company.  If the Executive intends  to
 make any payment with respect to any such excise or similar purpose tax as a
 result of an  adjustment to the  Executive's tax liability  by any  federal,
 state  or  local  tax  authority,  the  Company  will  pay  such  additional
 compensation by delivering its cashier's check payable in such amount to the
 Executive within five business days after the Executive notifies the Company
 of his intention to  make such payment. Without  limiting the obligation  of
 the Company  hereunder, the  Executive agrees,  in the  event the  Executive
 makes any payment pursuant to the preceding sentence, to negotiate with  the
 Company in good faith with respect to procedures reasonably requested by the
 Company which would afford the Company the ability to contest the imposition
 of such excise or similar purpose tax; provided, however, that the Executive
 will not  be  required  to afford  the  Company  any right  to  contest  the
 applicability of any such excise or  similar purpose tax to the extent  that
 the Executive  reasonably determines  (based upon  the  opinion of  his  tax
 counsel) that such contest is inconsistent with the overall tax interests of
 the Executive.

      15.  LOCATIONS OF PERFORMANCE.

      The Executive's services shall be  performed primarily in the  vicinity
 of Arlington, Texas.  The parties acknowledge,  however, that the  Executive
 will be required to travel in connection with the performance of his duties.

      16.  PROPRIETARY INFORMATION.

      (a) The Executive agrees  to comply fully  with the Company's  policies
 relating to non-disclosure  of the Company's  trade secrets and  proprietary
 information and processes. Without limiting the generality of the foregoing,
 the Executive will not, during the term of his Employment, disclose any such
 secrets,  information  or  processes  to  any  person,  firm,   corporation,
 association or other entity for any  reason or purpose whatsoever except  as
 may be required by  law or governmental agency  or legal process, nor  shall
 the Executive make use of any such property for his own purposes or for  the
 benefit of any person, firm, corporation or other entity (except the Company
 or any of its subsidiaries) under any circumstances during or after the term
 of his  Employment, provided  that after  the term  of his  Employment  this
 provision shall not  apply to secrets,  information and  processes that  are
 then in the public domain (provided that the Executive was not  responsible,
 directly or indirectly, for such secrets, information or processes  entering
 the public domain without the Company's consent).

      (b) The Executive hereby  sells, transfers and  assigns to the  Company
 all the entire  right, title and  interest of the  Executive in  and to  all
 inventions,  ideas,  disclosures  and  improvements,  whether  patented   or
 unpatented, and copyrightable material, to the  extent made or conceived  by
 the Executive  solely  or  jointly  with others  during  the  term  of  this
 Agreement, which relates to the competitive businesses (pawn, payday, retail
 sales or lending) of the Company.  The Executive shall communicate  promptly
 and disclose  to the  Company, in  such form  as the  Company requests,  all
 information, details and data pertaining to the aforementioned and,  whether
 during the  term  hereof or  thereafter,  the Executive  shall  execute  and
 deliver to the Company such formal transfers and assignments and such  other
 papers and  documents as  may be  required of  the Executive  to permit  the
 Company to file and prosecute any patent applications relating to same  and,
 as to copyrightable material, to obtain copyright thereon.

      (c) Trade secrets, proprietary information  and processes shall not  be
 deemed to include information  which is: (i) known  to the Executive at  the
 time it  is disclosed  to him;  (ii)   publicly known  (or becomes  publicly
 known) without the fault or negligence  of Executive; (iii) received from  a
 third party without restriction and without  breach of this Agreement;  (iv)
 approved for  release  by  written authorization  of  the  Company;  or  (v)
 required to be disclosed by law or legal process; provided, however, that in
 the event of a proposed disclosure  pursuant to this subsection (c)(v),  the
 Executive shall give the Company prior written notice before such disclosure
 is made in a time and  manner which will best  provide the Company with  the
 ability to oppose such disclosure.

      17.   ASSIGNMENT.

      This Agreement may not be assigned  by either party; provided that  the
 Company may  assign  this Agreement  (i)  in  connection with  a  merger  or
 consolidation involving the Company  or a sale  of its business,  properties
 and assets  substantially as  an entirety  to the  surviving corporation  or
 purchaser as the case may be, so long as such assignee assumes the Company's
 obligations hereunder; and (ii) so long as the assignment in the  reasonable
 discretion of Executive does  not result in a  materially increased risk  of
 non-performance of the Company's obligations hereunder by the assignee.  The
 Company shall  require  as a  condition  of such  assignment  any  successor
 (direct or indirect  (including, without  limitation, by  becoming the  sole
 stockholder of the Company) and whether by purchase, merger,  consolidation,
 share exchange or otherwise) to the  business, properties and assets of  the
 Company substantially  as  an entirety  expressly  to assume  and  agree  to
 perform this Agreement in the same manner and to the same extent the Company
 would have been required to perform  it had no such succession taken  place.
 This Agreement shall  be binding upon  all successors and  assigns.  In  the
 event of a  Change of  Control, and  regardless of  whether the  Executive's
 employment is thereafter  terminated, and return  to Executive  (or, in  the
 case of termination under  Section 8(a), the  beneficiary the Executive  has
 designated in writing to the Company to receive payment pursuant to  Section
 8(a) or in the absence of  such designation, the Executive's estate)  within
 ten days,  all property  securing the  payment thereof.   Any  taxes due  by
 Executive as  a  result of  the  forgiveness  under this  provision  of  the
 Executive's debt to the Company will be the sole obligation of the Company.

      18.  NOTICES.

      Any notice required or permitted to be given under this Agreement shall
 be sufficient if in writing and sent by registered or certified mail to  the
 Executive at his residence  maintained on the Company's  records, or to  the
 Company at its  address at 690  E. Lamar Blvd.  Suite 400, Arlington,  Texas
 76011, Attention: Corporate  Secretary, or  such other  addresses as  either
 party shall notify the other in accordance with the above procedure.

      19.  FORCE MAJEURE.

      Neither party shall be liable to the other for any delay or failure  to
 perform hereunder,  which delay  or  failure is  due  to causes  beyond  the
 control of said party, including, but not  limited to: acts of God; acts  of
 the public  enemy;  acts of  the  United States  of  America or  any  state,
 territory or political subdivision thereof or  of the District of  Columbia;
 fires; floods;  epidemics;  quarantine  restrictions;  strikes;  or  freight
 embargoes; provided,  however, that  this Section  19 will  not relieve  the
 Company of  any of  its  payment obligations  to  the Executive  under  this
 Agreement. Notwithstanding the foregoing provisions  of this Section 19,  in
 every case the delay or  failure to perform must  be beyond the control  and
 without the fault or negligence of the party claiming excusable delay.

      20.  INTEGRATION.

      This  Agreement  represents  the  entire  agreement  and  understanding
 between the parties as to the subject matter hereof and supersedes all prior
 or contemporaneous agreements whether written or oral. No waiver, alteration
 or modification of any of the provisions of this Agreement shall be  binding
 unless in  writing and  signed by  duly  authorized representatives  of  the
 parties hereto.

      21.  WAIVER.

      Failure or delay  on the  part of either  party hereto  to enforce  any
 right, power or  privilege hereunder  shall not  be deemed  to constitute  a
 waiver thereof. Additionally, a  waiver by either party  of a breach of  any
 promise herein by the other  party shall not operate  as or be construed  to
 constitute a waiver of any subsequent breach by such other party.

      22.  SAVINGS CLAUSE.

      If any term, covenant or condition of this Agreement or the application
 thereof to any  person or  circumstance shall to  any extent  be invalid  or
 unenforceable, the remainder of this Agreement,  or the application of  such
 term, covenant or condition to persons or circumstances other than those  as
 to which it is held invalid or unenforceable shall not be affected  thereby,
 and each term, covenant  or condition of this  Agreement shall be valid  and
 enforced to the fullest extent permitted by law.

      23.  AUTHORITY TO CONTRACT.

      The Company warrants and represents to  the Executive that the  Company
 has full  authority to  enter  into this  Agreement  and to  consummate  the
 transactions contemplated hereby and that this Agreement is not in  conflict
 with any other agreement to which the Company is a party or by which it  may
 be bound. The Company further warrants and represents to the Executive  that
 the individual executing  this Agreement on  behalf of the  Company has  the
 full power and authority  to bind the  Company to the  terms hereof and  has
 been authorized  to do  so  in accordance  with  the Company's  articles  or
 certificate of incorporation and bylaws.

      24.  PAYMENT OF EXPENSES.

      If at any time during the  term hereof or afterwards: (a) there  should
 exist a dispute or conflict between the Executive and the Company or another
 Person as to  the validity,  interpretation or  application of  any term  or
 condition hereof,  or  as to  the  Executive's entitlement  to  any  benefit
 intended to be bestowed hereby, which is not resolved to the satisfaction of
 the Executive,  (b) the  Executive  must (i)  defend  the validity  of  this
 Agreement or (ii) contest  any determination by  the Company concerning  the
 amounts payable (or reimbursable) by the Company to the Executive or (c) the
 Executive must  prepare responses  to an  Internal Revenue  Service  ("IRS")
 audit of, or otherwise defend, his  personal income tax return for any  year
 the subject of any such audit,  or an adverse determination,  administrative
 proceedings or civil litigation arising therefrom, which is occasioned by or
 related to an audit by the IRS of the Company's income tax returns, then the
 Company hereby unconditionally agrees: (a) on written demand of the  Company
 by the Executive, to provide sums sufficient to advance and pay on a current
 basis (either by paying directly or  by reimbursing the Executive) not  less
 than 30 days after a written request therefor is submitted by the Executive,
 all the  Executive's  costs  and expenses  (including,  without  limitation,
 attorney's  fees,  expenses  of  investigation,  travel,  lodging,  copying,
 delivery services and disbursements  for the fees  and expenses of  experts,
 etc.) incurred by the Executive in connection with any such matter; (b)  the
 Executive shall be entitled, on demand in accordance with Section 26, below,
 to the entry of a mandatory injunction without the necessity of posting  any
 bond with respect thereto which compels  the Company to pay or advance  such
 costs and expenses  on a current  basis; and (c)  the Company's  obligations
 under this Section  24 will  not be  affected if  the Executive  is not  the
 prevailing party in  the final resolution  of any such  matter unless it  is
 determined pursuant to Section 26 that, in the  case of one or more of  such
 matters, the Executive has acted in bad faith or without a reasonable  basis
 for his position, in which event and, then only with respect to such  matter
 or matters, the successful or prevailing party or parties shall be  entitled
 to recover from  the Executive reasonable  attorneys' fees  and other  costs
 incurred in connection with  that matter or  matters (including the  amounts
 paid by the Company in  respect of that matter  or matters pursuant to  this
 Section 24), in  addition to any  other relief to  which it or  they may  be
 entitled.

      25.  REMEDIES.

      In the event of a breach by the Executive  of Section 13 or 16 of  this
 Agreement, in addition  to other remedies  provided by  applicable law,  the
 Company will be  entitled to issuance  of a temporary  restraining order  or
 preliminary injunction enforcing its rights under such Section.

      26.  ARBITRATION.

      This Agreement  Is Subject  to Binding  Arbitration.   Any  dispute  or
 controversy arising under  or in connection  with this Agreement  or in  any
 manner associated with Employee's employment (other than those described  in
 Section 25  -  Remedies) shall  be  settled exclusively  by  arbitration  in
 Arlington, Texas, in accordance with the  rules of the American  Arbitration
 Association then in effect.   The parties agree to  execute and be bound  by
 the mutual agreement to arbitrate claims attached hereto as Attachment A.

      27.  GOVERNING LAW.

      This Agreement shall be  governed by and  construed in accordance  with
 the laws of the State of Texas.

      28.  WAIVER OF ACTUAL OR POTENTIAL CONFLICTS OF INTEREST

      Should it become necessary for Executive  to seek to enforce the  terms
 of this Agreement, the Company consents to Executive's use of counsel  which
 either then or may have in  the past represented the Company, provided  that
 counsel  agrees   to   undertake  Executive's   representation,   and   such
 representation and waiver of actual or potential conflicts of interest is in
 accordance with the Texas State Bar Rules, including the Texas  Disciplinary
 Rules of Professional Conduct.   To the extent  permitted by the Rules,  the
 Company waives any  such actual or  potential conflict  of interest  arising
 thereby.

      29.  COUNTERPARTS.

      This Agreement may be executed in counterparts, each of which shall  be
 deemed an original, but all of  which together shall constitute one and  the
 same instrument.

      30.  INDEMNIFICATION.

      The Executive  shall  be indemnified  by  the Company  to  the  maximum
 permitted by the law of the state of the Company's incorporation, and by the
 law of the state of incorporation of any subsidiary of the Company of  which
 the Executive is a director or an officer or employee, as the same may be in
 effect from time to time.

      31.  INTEREST.

      If any  amounts required  to be  paid or  reimbursed to  the  Executive
 hereunder are  not  so paid  or  reimbursed  at the  times  provided  herein
 (including amounts required to be paid  by the Company pursuant to  Sections
 6, 14 and 24), those amounts shall bear interest at the rate of 7%, from the
 date those amounts  were required  to have been  paid or  reimbursed to  the
 Executive until  those amounts  are finally  and fully  paid or  reimbursed;
 provided, however, that in no event shall the amount of interest  contracted
 for, charged or received hereunder exceed the maximum non-usurious amount of
 interest allowed by applicable law.

      32.  TIME OF THE ESSENCE.

      Time is of the essence with respect to any act required to be performed
 by this Agreement.

      33.  PRIOR INSTRUMENTS UNAFFECTED.

      All prior instruments between the Company and Executive shall remain in
 full force and  effect and  the terms and  conditions thereof  shall not  be
 affected by this Agreement.


 FIRST CASH FINANCIAL SERVICES, INC.       EXECUTIVE

 By: /s/ Rick L. Wessel                    By: /s/ J. Alan Barron
 ----------------------                    -----------------------
 Rick L. Wessel                            J. Alan Barron
 President                                 Chief Operating Officer


ATTACHMENT "A" MUTUAL AGREEMENT TO ARBITRATE ----------------------------- 1. I, J. Alan Barron, recognize that differences could arise between First Cash Financial Services, Inc. ("the Company") and me during or following my employment with the Company. I understand and agree that by entering into this Mutual Agreement to Arbitrate ("Agreement"), I gain the benefits of a speedy, impartial dispute-resolution procedure. 2. I understand that any reference in this Agreement to the Company will be a reference also to all stockholders, directors, officers, employees, parents, subsidiaries and affiliated entities, all benefit plans, the benefit plans' sponsors, fiduciaries, administrators, and all successors and assigns of any of them. Claims Covered by the Agreement ------------------------------- 3. The Company and I mutually agree to the resolution by arbitration of all claims or controversies ("claims"), whether or not arising out of my employment (or its termination), that the Company may have against me or that I may have against the Company. The claims covered by this Agreement include, but are not limited to, claims under my Employment Agreement, claims for wages or other compensation due; for breach of any contract or covenant (express or implied); tort claims; claims for discrimination (including, but not limited to, race sex, color, religion, national origin, age (state or federal Age Discrimination in Employment Act), marital status, veterans status, sexual preference, medical condition, handicap or disability); claims for benefits (except where an employee benefit or pension plan specifies that its claims procedure shall culminate in an arbitration procedure different from this one); and claims for violation of any federal, state, or other law, statute, regulation, or ordinance, except claims excluded in the following paragraphs. Claims Not Covered by the Agreement ----------------------------------- 4. Claims I may have for workers' compensation or unemployment compensation benefits are not covered by this Agreement. Arbitration ----------- 5. (a) Procedure for Injunctive Relief. In the event either the Company or myself seeks injunctive relief, the claim shall be administratively expedited by the American Arbitration Association ("AAA"), which shall appoint a single, neutral arbitrator for the limited purpose of deciding such claim. Such arbitrator shall be a qualified member of the State Bar of Texas in good standing, and preferably shall be a retired state or federal district judge. The single arbitrator shall decide the claim for injunctive relief immediately on hearing or receiving the parties' submissions (unless, in the interests of justice, he must rule ex parte); provided, however, that the single arbitrator shall rule on such claims within 24 hours of submission of the claim to the AAA. The single arbitrator's ruling shall not extend beyond 14 calendar days and on application by the claimant, up to an additional 14 days following which, after a hearing on the claim for injunctive relief, a temporary injunction may issue pending the award. Any relief granted under this procedure for injunctive relief shall be specifically enforceable in Tarrant County District Court on an expedited, ex parte basis and shall not be the subject of any evidentiary hearing or further submission by either party, but the court, on application to enforce a temporary order, shall issue such orders as necessary to its enforcement. (b) Procedure after a Claim for Injunctive Relief or where no Claim for Injunctive Relief Is Made. The arbitrator shall be selected as follows: in the event the Company and I agree on one arbitrator, the arbitration shall be conducted by such arbitrator. In the event the Company and I do not agree, the Company and I shall each select one independent, qualified arbitrator, and the two arbitrators so selected shall select the third arbitrator. The arbitrator(s) are herein referred to as the "Panel." The Company reserves the right to object to any individual arbitrator who shall be employed by or affiliated with a competing organization. (c) The Arbitration shall take place at Arlington, Texas, or any other location mutually agreeable to us. At the request of either of us, arbitration proceedings will be conducted in the utmost secrecy; in such case all documents, testimony and records shall be received, heard and maintained by the Panel in secrecy, available for inspection only by the Company or me and our respective attorneys and our respective experts, who shall agree in advance and in writing to receive all such information confidentially and to maintain such information in secrecy until such information shall become generally known. The Panel shall be able to award any and all relief, including relief of an equitable nature. The award rendered by the Panel may be enforceable in any court having jurisdiction thereof. (d) The Company will pay all the fees and out-of-pocket expenses of each arbitrator selected pursuant to this Section 5 and the AAA. In addition, the Company will pay my reasonable attorneys' fees, unless the arbitration is the result of a termination for cause as defined in Section 13(f)(ii) of the Executive Employment Agreement to which this Attachment is appended. Requirements for Modification or Revocation ------------------------------------------- 6. This Agreement to arbitrate shall survive the termination of my employment. It can only be revoked or modified by a writing signed by the Company and I, which specifically states a mutual intent to revoke or modify this Agreement. Sole and Entire Agreement ------------------------- 7. This is the complete agreement of us on the subject of arbitration of disputes [except for any arbitration agreement in connection with any pension or benefit plan]. This Agreement supersedes any prior or contemporaneous oral or written understanding on the subject. 8. Neither of us is relying on any representations, oral or written, on the subject of the effect, enforceability or meaning of this Agreement, except as specifically set forth in this Agreement. Construction ------------ 9. If any provision of this Agreement is found to be void or otherwise unenforceable, in whole or in part, such adjudication shall not affect the validity of the remainder of the Agreement. Consideration ------------- 10. The promises by the Company and by me to arbitrate differences, rather than litigate them before courts or other bodes, provide consideration for each other. In addition, I have entered into an Employment Agreement as further consideration for entering into this Agreement. Not an Employment Agreement --------------------------- 11. This Arbitration Agreement is purely procedural. It does not provide any substantive rights in addition to those provided by applicable law or my Employment Agreement. Voluntary --------- 12. I acknowledge that I have carefully read this agreement, that I understand its terms, that all understandings and agreements between the company and me relating to the subjects covered in the agreement are contained in it, and that I have entered into the agreement voluntarily and not in reliance on any promises or representations by the company other than those contained in this agreement itself. 13. The Age Discrimination in Employment Act protects individuals over 40 years of age from age discrimination. The ADEA contains some special requirements before an employee can give up the right to file a lawsuit in court. The following provisions are designed to comply with those requirements. a. I agree that this Agreement to arbitrate is valuable to me, because it permits a faster resolution of claims that I would receive in court. b. I have been advised to consult an attorney before signing this. c. I have 21 days to consider this Agreement. However, I may sign it sooner if I wish to do so. d. I have 7 days following my signing this Agreement to revoke my signature, and the Agreement will not be legally binding until the 7 day period has gone by. 33. I FURTHER ACKNOWLEDGE THAT I HAVE BEEN GIVEN THE OPPORTUNITY TO DISCUSS THIS AGREEMENT WITH MY PRIVATE LEGAL COUNSEL AND HAVE AVAILED MYSELF TO THAT OPPORTUNITY TO THE EXTENT I WISH TO DO SO. FIRST CASH FINANCIAL SERVICES, INC. EXECUTIVE By: /s/ Rick L. Wessel By: /s/ J. Alan Barron ---------------------- ----------------------- Rick L. Wessel J. Alan Barron President Chief Operating Officer

                                                                Exhibit 10.13


                              THIRD ADDENDUM TO
                        EXECUTIVE EMPLOYMENT AGREEMENT


      This Third Addendum to Executive Employment Agreement (the "Addendum")
 is made this 21st day of October 2003, by and between First Cash Financial
 Services, Inc. (the "Company"), a Delaware corporation, and Phillip Eric
 Powell (the "Executive").  The Company and Executive may be hereinafter
 collectively referred to as the "Parties."


 RECITALS

 A.   Executive is employed by the Company pursuant to an Executive
      Employment Agreement dated as of September 30, 2000 (the "Original
      Agreement") "), as amended by the First Addendum to Executive
      Employment Agreement dated March 21, 2002 and the Second Addendum to
      Executive Employment Agreement dated October 24, 2002.

 B.   The Parties jointly wish to make additions to the Original Agreement.

 C.   The additions to the Original Agreement are set forth in this Addendum.


                                  AGREEMENT:
                                  ----------

      NOW, THEREFORE, in consideration of the promises, terms, covenants and
 conditions set forth herein and in the Original Agreement, and for other
 good and valuable consideration, the receipt of which is undisputed and
 hereby acknowledged, the Parties agree as follows:

      1.   Extension of Term.  Executive  has met the stipulated  performance
 criteria established by the  Board.  Accordingly,  pursuant to the  Original
 Agreement, Executive's term of Employment has been extended through December
 31, 2008.

      2.   Base Salary.   As  a result  of Executive  meeting the  stipulated
 performance criteria  established by  the Board  for 2001,  the  Executive's
 annual base salary was increased to $500,000 for the period from January  1,
 2002 until December 31, 2002.   Again as a  result of Executive meeting  the
 stipulated performance criteria for 2002, the Executive's annual base salary
 for the period from January 1, 2003 until December 31, 2003 was increased to
 $600,000.  Again as a result of Executive meeting the stipulated performance
 criteria for 2003, the  Executive's annual base salary  for the period  from
 January 1, 2004 until December 31,  2004 was increased to $660,000.   During
 the remaining term of Executive's employment, Executive's annual base salary
 shall not be decreased, but shall be adjusted annually in each December at a
 rate of no less than 10%  of the current year's  base salary.  In  addition,
 the compensation committee of the Board may determine such other adjustments
 as may be appropriate based on  the Executive's performance during the  most
 recent performance  period, in  accordance with  the Company's  compensation
 policies.

      3.    Interpretation.

 a.   No Other Additions.  Sections 1  and 2 of this Addendum constitute  the
 only additions to  the Original Agreement,  all other  terms and  conditions
 therein shall remain unaltered.

 b.   Definitions.   All  capitalized terms  used  herein and  not  otherwise
 defined shall  have  the same  meaning  assigned  to them  in  the  Original
 Agreement.

 c.   Severability.   Should  any one  or  more  of the  provisions  of  this
 Addendum be determined to be illegal or unenforceable, all other  provisions
 of this Addendum  shall be  given effect  separately from  the provision  or
 provisions determined  to  be illegal  or  unenforceable and  shall  not  be
 effected thereby.

 d.   Choice of Law.   This Addendum shall be  governed by, and construed  in
 accordance with, the laws of the State of Texas.

 f.   Headings.  The  headings of sections  and paragraphs  of this  Addendum
 have been inserted for convenience of reference only and do not constitute a
 part of this Addendum.

 g.   Counterparts.  This Addendum may  be executed in multiple  counterparts
 with the same effect as if  all parties had signed  the same document.   All
 such counterparts shall be deemed an  original, shall be construed  together
 and shall constitute one and the same instrument.

 IN WITNESS WHEREOF, the parties hereto have caused this Addendum to be duly
  executed and delivered as of the day first above written.

 FIRST CASH FINANCIAL SERVICES, INC.

 By: /s/ Richard T. Burke
     --------------------
     Richard T. Burke
     Director



 EXECUTIVE

 /s/ Phillip Eric Powell
 -----------------------
 Phillip Eric Powell

                                                                Exhibit 10.14

                              THIRD ADDENDUM TO
                        EXECUTIVE EMPLOYMENT AGREEMENT


      This Third Addendum to Executive Employment Agreement (the "Addendum")
 is made this 21st day of October 2003, by and between First Cash Financial
 Services, Inc. (the "Company"), a Delaware corporation, and Rick L. Wessel
 (the "Executive").  The Company and Executive may be hereinafter
 collectively referred to as the "Parties."


 RECITALS

 A.   Executive is employed by the Company pursuant to an Executive
      Employment Agreement dated as of September 30, 2000 (the "Original
      Agreement"), as amended by the First Addendum to Executive Employment
      Agreement dated March 21, 2002 and the Second Addendum to Executive
      Employment Agreement dated October 24, 2002.

 B.   The Parties jointly wish to make additions to the Original Agreement.

 C.   The additions to the Original Agreement are set forth in this Addendum.


                                  AGREEMENT:
                                  ----------

      NOW, THEREFORE, in consideration of the promises, terms, covenants and
 conditions set forth herein and in the Original Agreement, and for other
 good and valuable consideration, the receipt of which is undisputed and
 hereby acknowledged, the Parties agree as follows:

      1.   Extension of Term.  Executive  has met the stipulated  performance
 criteria established by the  Board.  Accordingly,  pursuant to the  Original
 Agreement, Executive's term of Employment has been extended through December
 31, 2008.

      2.   Base Salary.   As  a result  of Executive  meeting the  stipulated
 performance criteria  established by  the Board  for 2001,  the  Executive's
 annual base salary was increased to $350,000 for the period from January  1,
 2002 until December 31, 2002.   Again as a  result of Executive meeting  the
 stipulated performance criteria for 2002, the Executive's annual base salary
 for the period from January 1, 2003 until December 31, 2003 was increased to
 $450,000.  Again as a result of Executive meeting the stipulated performance
 criteria for 2003, the  Executive's annual base salary  for the period  from
 January 1, 2004 until  December 31, 2004 was  increased to $495,000.  During
 the remaining term of Executive's employment, Executive's annual base salary
 shall not be decreased, but shall be adjusted annually in each December at a
 rate of no less than 10%  of the current year's  base salary.  In  addition,
 the compensation committee of the Board may determine such other adjustments
 as may be appropriate based on  the Executive's performance during the  most
 recent performance  period, in  accordance with  the Company's  compensation
 policies.

      3.    Interpretation.

 a.   No Other Additions.  Sections 1  and 2 of this Addendum constitute  the
 only additions to  the Original Agreement,  all other  terms and  conditions
 therein shall remain unaltered.

 b.   Definitions.   All  capitalized terms  used  herein and  not  otherwise
 defined shall  have  the same  meaning  assigned  to them  in  the  Original
 Agreement.

 c.   Severability.   Should  any one  or  more  of the  provisions  of  this
 Addendum be determined to be illegal or unenforceable, all other  provisions
 of this Addendum  shall be  given effect  separately from  the provision  or
 provisions determined  to  be illegal  or  unenforceable and  shall  not  be
 effected thereby.

 d.   Choice of Law.   This Addendum shall be  governed by, and construed  in
 accordance with, the laws of the State of Texas.

 f.   Headings.  The  headings of sections  and paragraphs  of this  Addendum
 have been inserted for convenience of reference only and do not constitute a
 part of this Addendum.

 g.   Counterparts.  This Addendum may  be executed in multiple  counterparts
 with the same effect as if  all parties had signed  the same document.   All
 such counterparts shall be deemed an  original, shall be construed  together
 and shall constitute one and the same instrument.

 IN WITNESS WHEREOF, the parties hereto have caused this Addendum to be  duly
 executed and delivered as of the day first above written.

 FIRST CASH FINANCIAL SERVICES, INC.

 By: /s/ Phillip E. Powell
     -----------------------
     Phillip E. Powell
     Chief Executive Officer



 EXECUTIVE

 /s/ Rick L. Wessel
 ------------------
 Rick L. Wessel

                                                                Exhibit 10.15

                              FIRST ADDENDUM TO
                        EXECUTIVE EMPLOYMENT AGREEMENT


      This First Addendum to Executive Employment Agreement (the "Addendum")
 is made this 21st day of October 2003, by and between First Cash Financial
 Services, Inc. (the "Company"), a Delaware corporation, and J. Alan Barron
 (the "Executive").  The Company and Executive may be hereinafter
 collectively referred to as the "Parties."


 RECITALS

 A.   Executive is employed by the Company pursuant to an Executive
      Employment Agreement dated as of January 1, 2003 (the "Original
      Agreement").

 B.   The Parties jointly wish to make additions to the Original Agreement.

 C.   The additions to the Original Agreement are set forth in this Addendum.


                                  AGREEMENT:
                                  ----------

      NOW, THEREFORE, in consideration of the promises, terms, covenants and
 conditions set forth herein and in the Original Agreement, and for other
 good and valuable consideration, the receipt of which is undisputed and
 hereby acknowledged, the Parties agree as follows:

      1.   Extension of Term.  Executive  has met the stipulated  performance
 criteria established by the  Board.  Accordingly,  pursuant to the  Original
 Agreement, Executive's term of Employment has been extended through December
 31, 2006.

      2.   Base Salary.   As  a result  of Executive  meeting the  stipulated
 performance criteria  established by  the Board  for 2003,  the  Executive's
 annual base salary was increased to $385,000 for the period from January  1,
 2004 until December  31, 2004.   During  the remaining  term of  Executive's
 employment, Executive's annual base salary shall not be decreased, but shall
 be adjusted annually in each December at a rate  of no less than 10% of  the
 current year's base salary.  In addition, the compensation committee of  the
 Board may determine such  other adjustments as may  be appropriate based  on
 the Executive's performance  during the most  recent performance period,  in
 accordance with the Company's compensation policies.

      3.    Interpretation.

 a.   No Other Additions.  Sections 1  and 2 of this Addendum constitute  the
 only additions to  the Original Agreement,  all other  terms and  conditions
 therein shall remain unaltered.

 b.   Definitions.   All  capitalized terms  used  herein and  not  otherwise
 defined shall  have  the same  meaning  assigned  to them  in  the  Original
 Agreement.

 c.   Severability.   Should  any one  or  more  of the  provisions  of  this
 Addendum be determined to be illegal or unenforceable, all other  provisions
 of this Addendum  shall be  given effect  separately from  the provision  or
 provisions determined  to  be illegal  or  unenforceable and  shall  not  be
 effected thereby.

 d.   Choice of Law.   This Addendum shall be  governed by, and construed  in
 accordance with, the laws of the State of Texas.

 f.   Headings.  The  headings of sections  and paragraphs  of this  Addendum
 have been inserted for convenience of reference only and do not constitute a
 part of this Addendum.

 g.   Counterparts.  This Addendum may  be executed in multiple  counterparts
 with the same effect as if  all parties had signed  the same document.   All
 such counterparts shall be deemed an  original, shall be construed  together
 and shall constitute one and the same instrument.

 IN WITNESS WHEREOF, the parties hereto have caused this Addendum to be duly
  executed and delivered as of the day first above written.

 FIRST CASH FINANCIAL SERVICES, INC.

 By: /s/ Rick L. Wessel
     ------------------
     Rick L. Wessel
     President


 EXECUTIVE

 /s/ J. Alan Barron
 ------------------
 J. Alan Barron

                                                                 Exhibit 14.1

                     FIRST CASH FINANCIAL SERVICES, INC.
                                CODE OF ETHICS

      This Code of Ethics is designed to promote honest and ethical  conduct,
 full, fair,  accurate, timely  and  understandable disclosure  of  financial
 information in the periodic reports of  First Cash Financial Services,  Inc.
 (the  "Company"),   and  compliance   with  applicable   laws,  rules,   and
 regulations.

 APPLICABILITY OF THE CODE

      This Code  of  Ethics  (the "Code")  applies  to  the  Company's  chief
 executive officer,  president,  chief  operating  officer,  chief  financial
 officer, controller,  and such  other  operations, finance,  accounting,  or
 internal audit personnel as the chief executive officer, president or  chief
 financial officer may from  time to time designate.   The persons listed  in
 the preceding paragraph are referred to as the "Covered Persons."

 HONEST AND ETHICAL CONDUCT

      In performing his or her duties,  each of the Covered Persons will  act
 in accordance with high  standards of honest  and ethical conduct  including
 taking appropriate actions to permit and facilitate the ethical handling and
 resolution of actual or apparent conflicts of interest between personal  and
 professional relationships.

      In addition, each of the Covered Persons will promote high standards of
 honest and ethical conduct among employees who have responsibilities in  the
 areas of accounting, audit, tax, and financial reporting and other employees
 throughout the Company.

 FULL, FAIR, ACCURATE, TIMELY, AND UNDERSTANDABLE DISCLOSURE

      In performing  his or  her duties,  each of  the Covered  Persons  will
 endeavor to promote,  and will  take appropriate  action within  his or  her
 areas of  responsibility  to  cause the  Company  to  provide,  full,  fair,
 accurate, timely,  and understandable  disclosure in  reports and  documents
 that the  Company files  with  or submits  to  the Securities  and  Exchange
 Commission and in other public communications.

      In performing his  or her  duties, each  of the  Covered Persons  will,
 within his or her areas of  responsibility, engage in, and seek to  promote,
 full, fair and accurate  disclosure of financial  and other information  to,
 and open and honest discussions with, the Company's outside auditors.

 COMPLIANCE WITH APPLICABLE GOVERNMENTAL LAWS, RULES, AND REGULATIONS

      In performing  his or  her duties,  each of  the Covered  Persons  will
 endeavor to comply, and take appropriate  action within his or her areas  of
 responsibility to cause the Company to comply, with applicable  governmental
 laws, rules, and regulations and applicable  rules and regulations of  self-
 regulatory organizations.

      Each of the Covered Persons will promptly provide the Company's general
 counsel or the Company's audit committee with information concerning conduct
 the Covered Person reasonably believes to constitute a material violation by
 the Company, or its directors or officers, of the securities laws, rules  or
 regulations or other laws, rules, or regulations applicable to the Company.

 REPORTING VIOLATIONS OF THE CODE

      Each of the Covered Persons will promptly report any violation of  this
 Code to the Company's general counsel  or to the Company's audit  committee,
 as applicable.

 WAIVER AND AMENDMENT OF THE CODE

      The Company's  audit  committee, as  well  as the  Company's  board  of
 directors, will have the authority to approve a waiver from any provision of
 this Code.  The  Company will publicly  disclose information concerning  any
 waiver or an implicit waiver of this Code as required by applicable law.   A
 waiver means the approval of a  material departure from a provision of  this
 Code.  The Company will publicly disclose any substantive amendment of  this
 Code as required by applicable law.

 ACCOUNTABILITY FOR ADHERENCE TO THE CODE

      The Company's audit  committee will assess  compliance with this  Code,
 report violations of this  Code to the Board  of Directors, and, based  upon
 the relevant facts  and circumstances,  recommend to  the Board  appropriate
 action.   A  violation  of  this Code  may  result  in  disciplinary  action
 including termination of employment.

                                                                 Exhibit 21.1
                     FIRST CASH FINANCIAL SERVICES, INC.
                                 SUBSIDIARIES

                                                               Percentage
                                          Country/State of        Owned
              Subsidiary Name              Incorporation      by Registrant
              ---------------              -------------      -------------
       American Loan and Jewelry, Inc.         Texas               100%
       WR Financial, Inc.                      Texas               100%
       Famous Pawn, Inc.                       Maryland            100%
       JB Pawn, Inc.                           Texas               100%
       Cash & Go, Inc.                         California          100%
       Capital Pawnbrokers, Inc.               Maryland            100%
       Silver Hill Pawn, Inc.                  Maryland            100%
       Elegant Floors, Inc.                    Maryland            100%
       One Iron Ventures, Inc.                 Illinois            100%
       First Cash, S.A. de C.V.                Mexico              100%
       American Loan Employee Services,
         S.A. de C.V.                          Mexico              100%
       First Cash, Ltd.                        Texas               100%
       First Cash Corp                         Delaware            100%
       First Cash Management, LLC              Delaware            100%
       First Cash, Inc.                        Nevada              100%
       Cash & Go, Ltd.                         Texas               49.5%
       Cash & Go Management, LLC               Texas                50%

                                                                 Exhibit 23.1

                        INDEPENDENT AUDITORS' CONSENT


 We consent to the incorporation by  reference in Registration Statement  No.
 333-71077 on Form S-3, Registration Statement  No. 333-106878  on  Form S-3,
 Registration Statement No. 333-73391 on Form S-8, and Registration Statement
 No. 333-106880  on  Form S-8  of First Cash Financial Services, Inc.  of our
 report dated March 8, 2004 (which report expresses  an  unqualified  opinion
 and  includes  explanatory paragraphs relating to the Company's adoption  of
 Financial Accounting Standards Board Interpretation No. 46(R)  Consolidation
 of Variable  Interest  Entities, effective  December 31, 2003,  and adoption
 of  Statement  of  Financial Accounting  Standards  No.  142,  Goodwill  and
 Other Intangible Assets, effective January 1, 2002) appearing in this Annual
 Report  on  Form 10-K  of  First Cash Financial Services, Inc.  for the year
 ended December 31, 2003.


 DELOITTE & TOUCHE LLP
 Fort Worth, Texas
 March 8, 2004

                                                                 Exhibit 31.1

                          CERTIFICATION PURSUANT TO
                SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


 I, Phillip E. Powell, Chief Executive Officer of First Cash Financial
 Services, Inc., certify that:

 1.  I have reviewed this annual report on Form 10-K of the registrant;

 2.  Based on my knowledge, this annual report does not contain any untrue
  statement of a material fact or omit to state a material fact necessary to
  make the statements made, in light of the circumstances under which such
  statements were made, not misleading with respect to the period covered by
  this annual report;

 3.  Based on my knowledge, the financial statements, and other financial
  information included in this annual report, fairly present in all material
  respects the financial condition, results of operations and cash flows of
  the registrant as of, and for, the periods presented in this annual
  report;

 4.  The registrant's other certifying officer and I are responsible for
  establishing and maintaining disclosure controls and procedures (as
  defined in Exchange Act Rules 13a-15 and 15d-15e) for the registrant and
  have:

  a) designed such disclosure controls and procedures to ensure that
     material information relating to the registrant, including its
     consolidated subsidiaries, is made known to us by others within those
     entities, particularly during the period in which this annual report
     is being prepared;

  b) evaluated the effectiveness of the registrant's disclosure controls and
     procedures and presented in this annual report our conclusions about
     the effectiveness of the disclosure controls and procedures, as of the
     end of the period covered by this annual report based on such
     evaluation; and

  c) disclosed in this report any change in the registrant's internal
     control over financial reporting that occurred during the registrant's
     fourth fiscal quarter that has materially affected, or is reasonably
     likely to materially affect the registrant's internal control over
     financial reporting; and

 5.  The registrant's other certifying officer and I have disclosed, based on
  our most recent evaluation of internal controls over financial reporting,
  to the registrant's auditors and the audit committee of registrant's board
  of directors (or persons performing the equivalent functions):

  a) all significant deficiencies and material weaknesses in the design
     or operation of internal controls which are reasonably likely to
     adversely affect the registrant's ability to record, process, summarize
     and report financial data; and

  b) any fraud, whether or not material, that involves management or
     other employees who have a significant role in the registrant's
     internal control.

 Date: March 8, 2004

 /s/PHILLIP E. POWELL
 --------------------
 Phillip E. Powell
 Chief Executive Officer

                                                                 Exhibit 31.2


                          CERTIFICATION PURSUANT TO
                SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

 I, R. Douglas Orr, Chief Financial Officer of First Cash Financial Services,
 Inc., certify that:

 1.  I have reviewed this annual report on Form 10-K of First Cash Financial
 Services, Inc.;

 2.  Based on my knowledge, this annual report does not contain any untrue
  statement of a material fact or omit to state a material fact necessary to
  make the statements made, in light of the circumstances under which such
  statements were made, not misleading with respect to the period covered by
  this annual report;

 3.  Based on my knowledge, the financial statements, and other financial
  information included in this annual report, fairly present in all material
  respects the financial condition, results of operations and cash flows of
  the registrant as of, and for, the periods presented in this annual
  report;

 4.  The registrant's other certifying officer and I are responsible for
  establishing and maintaining disclosure controls and procedures (as
  defined in Exchange Act Rules 13a-15 and 15d-15e) for the registrant and
  have:

  a) designed such disclosure controls and procedures to ensure that
     material information relating to the registrant, including its
     consolidated subsidiaries, is made known to us by others within those
     entities, particularly during the period in which this annual report
     is being prepared;

  b) evaluated the effectiveness of the registrant's disclosure controls and
     procedures and presented in this annual report our conclusions about
     the effectiveness of the disclosure controls and procedures, as of the
     end of the period covered by this annual report based on such
     evaluation; and

  c) disclosed in this report any change in the registrant's internal
     control over financial reporting that occurred during the registrant's
     fourth fiscal quarter that has materially affected, or is reasonably
     likely to materially affect the registrant's internal control over
     financial reporting; and

 5.  The registrant's other certifying officer and I have disclosed, based on
  our most recent evaluation of internal controls over financial reporting,
  to the registrant's auditors and the audit committee of registrant's board
  of directors (or persons performing the equivalent functions):

  a) all significant deficiencies and material weaknesses in the design
     or operation of internal controls which are reasonably likely to
     adversely affect the registrant's ability to record, process, summarize
     and report financial data; and

  b) any fraud, whether or not material, that involves management or
     other employees who have a significant role in the registrant's
     internal control.

 Date: March 8, 2004

 /s/ R. DOUGLAS ORR
 --------------------------------------
 R. Douglas Orr
 Chief Financial Officer

                                                                 EXHIBIT 32.1

              CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
                      AS ADOPTED PURSUANT TO SECTION 906
                      OF THE SABARNES-OXLEY ACT OF 2002

 In connection with the Annual Report of First Cash Financial Services,  Inc.
 (the "Company") on Form 10-K for the year ended December 31, 2003, as  filed
 with the  Securities  and  Exchange  Commission  on  the  date  hereof  (the
 "Report"), I, Phillip E. Powell, Chairman  of the Board and Chief  Executive
 Officer of the  Company, certify,  pursuant to  18 U.S.C.  Section 1350,  as
 adopted pursuant to Section 906 of  the Sarbanes-Oxley Act of 2002, that  to
 my knowledge:

      (1)  The Report fully complies with the requirements of Section 13(a)
        or 15(d) of the Securities Act of 1934, as amended; and

      (2)  The information contained in the Report fairly presents, in all
        material respects, the financial condition and results of operations
        of the Company.

 Date:  March 8, 2004

 /s/ PHILLIP E. POWELL
 --------------------------------------
 Phillip E. Powell
 Chairman of the Board and Chief Executive Officer

                                                                 EXHIBIT 32.2

              CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
                      AS ADOPTED PURSUANT TO SECTION 906
                      OF THE SABARNES-OXLEY ACT OF 2002

 In connection with the Annual Report of First Cash Financial Services,  Inc.
 (the "Company") on Form 10-K for the year ended December 31, 2003, as  filed
 with the  Securities  and  Exchange  Commission  on  the  date  hereof  (the
 "Report"), I,  R. Douglas  Orr, Chief  Accounting  Officer of  the  Company,
 certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to  Section
 906 of the Sarbanes-Oxley Act of 2002, that to my knowledge:

      (1)  The Report fully complies with the requirements of Section 13(a)
        or 15(d) of the Securities Act of 1934, as amended; and

      (2)  The information contained in the Report fairly presents, in all
        material respects, the financial condition and results of operations
        of the Company.

 Date:  March 8, 2004

 /s/ R. DOUGLAS ORR
 --------------------------------------
 R. Douglas Orr
 Chief Financial Officer