FORM 10-Q


                      SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, DC 20549


                QUARTERLY REPORT UNDER SECTION 13 OR 15 (d) OF
                     THE SECURITIES EXCHANGE ACT OF 1934


     For the Quarter Ended                    Commission File Number:
        June 30, 1999                                0-19133



                      FIRST CASH FINANCIAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)


               Delaware                            75-2237318
       (State of Incorporation)                 (IRS Employers
                                             Identification Number)
       690 East Lamar, Suite 400
           Arlington, Texas                           76011
(Address of principal executive offices)            (Zip Code)


                                (817)460-3947
            (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                         Yes    x       No
                               ---          ---

As of August 12, 1999, there were 8,631,034 shares of Company common stock, par
value $.01 per share ("Common Stock"), issued and outstanding.




Part I.  Financial Information
Item 1.  Financial Statements


                    FIRST CASH FINANCIAL SERVICES, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
                   -------------------------------------

                                                     June 30,  December 31,
                                                       1999        1998
                                                       ----        ----
                                               (unaudited, amounts in thousands)
                     ASSETS
                                                           
Cash and cash equivalents.........................  $  5,466     $  4,458
Service charges receivable........................     2,875        2,707
Receivables.......................................    21,490       20,392
Inventories.......................................    18,321       17,403
Income taxes receivable...........................       386        1,471
Prepaid expenses and other current assets.........     5,008        2,908
                                                    --------     --------
     Total current assets.........................    53,546       49,339
Property and equipment, net.......................     9,826        9,146
Intangible assets, net............................    54,427       54,494
Other.............................................       423          346
                                                    --------     --------
                                                    $118,222     $113,325
                                                    ========     ========

    LIABILITIES AND STOCKHOLDERS' EQUITY
Current portion of long-term debt and
 notes payable....................................  $  2,135     $  2,177
Accounts payable and accrued expenses.............     6,681        6,752
Income taxes payable..............................       846          989
                                                    --------     --------
     Total current liabilities....................     9,662        9,918
Revolving credit facility.........................    35,900       33,450
Long-term debt and notes payable, net of
 current portion..................................     5,379        6,283
Deferred income taxes.............................     3,266        2,966
                                                    --------     --------
                                                      54,207       52,617
                                                    --------     --------
Stockholders' equity:
     Preferred stock; $.01 par value; 10,000,000
      shares authorized; no shares issued or
      outstanding.................................         -            -
     Common stock; $.01 par value; 20,000,000
      shares authorized; 9,094,993 and 9,089,305
      shares issued, respectively; 8,624,034 and
      8,618,346 shares outstanding, respectively..        91           91
     Additional paid-in capital...................    49,039       49,026
     Retained earnings............................    17,150       13,856
     Common stock held in treasury, at cost,
      470,959 shares..............................    (2,265)      (2,265)
                                                    --------     --------
                                                      64,015       60,708
                                                    --------     --------
                                                    $118,222     $113,325
                                                    ========     ========



                  The accompanying notes are an integral
        part of these condensed consolidated financial statements.




                     FIRST CASH FINANCIAL SERVICES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                -------------------------------------------

                                          Three Months Ended  Six Months Ended
                                          June 30,  June 30, June 30, June 30,
                                            1999     1998      1999     1998
                                            ----     ----      ----     ----
                                          (unaudited, in thousands, except per
                                                      share amounts)

                                                          
Revenues:
     Merchandise sales................. $ 12,173  $  9,535  $ 25,928  $ 19,160
     Service charges...................    9,298     5,482    18,257    10,287
     Check cashing fees................      548       122     1,109       122
     Other.............................      501        87     1,032       202
                                        --------  --------  --------  --------
                                          22,520    15,226    46,326    29,771
                                        --------  --------  --------  --------
Cost of goods sold and expenses:
     Cost of goods sold................    8,223     6,240    17,339    12,772
     Operating expenses................    9,291     5,545    18,310    10,061
     Interest expense..................      604       519     1,184     1,018
     Depreciation......................      375       274       716       495
     Amortization......................      374       225       744       397
     Administrative expenses...........    1,367     1,110     2,758     2,115
                                        --------  --------  --------  --------
                                          20,234    13,913    41,051    26,858
                                        --------  --------  --------  --------
Income before income taxes.............    2,286     1,313     5,275     2,913
Provision for income taxes.............      830       470     1,981     1,064
                                        --------  --------  --------  --------
Net income............................. $  1,456  $    843  $  3,294  $  1,849
                                        ========  ========  ========  ========

Basic earnings per share............... $   0.17  $   0.14  $   0.38  $   0.36

Diluted earnings per share............. $   0.16  $   0.12  $   0.35  $   0.28




                   The accompanying notes are an integral
          part of these condensed consolidated financial statements.







                      FIRST CASH FINANCIAL SERVICES, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                -----------------------------------------------

                                                       Six-Month Period
                                                        Ended June 30,
                                                        --------------
                                                        1999      1998
                                                        ----      ----
                                                   (unaudited, in thousands)
                                                          
Cash flows from operating activities:
   Net income......................................  $  3,294   $  1,849
   Adjustments to reconcile net income to net
    cash flows from operating activities:
       Depreciation and amortization...............     1,460        892
  (Increase) decrease in:
       Service charges receivable..................      (134)      (114)
       Inventories.................................      (765)      (139)
       Prepaid expenses and other assets...........    (1,092)      (531)
   Increase (decrease) in:
       Accounts payable and accrued expenses.......       (79)     4,495
       Income taxes payable........................       157        216
                                                     --------   --------
         Net cash flows from operating activities..     2,841      6,668
                                                     --------   --------
Cash flows from investing activities:
   Net increase in receivables.....................      (907)      (335)
   Purchases of property and equipment.............    (1,396)      (632)
   Acquisition of existing stores..................      (524)    (9,845)
                                                     --------   --------
         Net cash flows from investing activities..    (2,827)   (10,812)
                                                     --------   --------
Cash flows from financing activities:
   Proceeds from debt..............................     9,700      5,411
   Repayments of debt..............................    (8,719)    (4,926)
   Registration fees...............................       (13)         -
   Proceeds from exercise of stock options.........        26      4,289
                                                     --------   --------
         Net cash flows from financing activities..       994      4,774
                                                     --------   --------
Increase in cash and cash equivalents..............     1,008        630
Cash and cash equivalents at beginning of
 the period........................................     4,458      1,588
                                                     --------   --------
Cash and cash equivalents at end of the period.....  $  5,466   $  2,218
                                                     ========   ========

Supplemental disclosure of cash flow information:
     Cash paid during the period for:
          Interest.................................  $  1,293   $    985
                                                     ========   ========
          Income taxes.............................  $    739   $    849
                                                     ========   ========




                   The accompanying notes are an integral
         part of these condensed consolidated financial statements.



                     FIRST CASH FINANCIAL SERVICES, INC.
            NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                 (UNAUDITED)
            ----------------------------------------------------

Note 1 - Basis of Presentation
- ------------------------------

     The accompanying unaudited condensed consolidated financial statements,
including the notes thereto, include the accounts of First Cash Financial
Services, Inc. (the "Company") and its wholly-owned subsidiaries.  Such
unaudited consolidated financial statements are condensed and do not include all
disclosures and footnotes required by generally accepted accounting principles
for complete financial statements.  Such interim period financial statements
should be read in conjunction with the Company's consolidated financial
statements which are included in the Company's July 31, 1998 Annual Report to
Stockholders.  All significant intercompany accounts and transactions have been
eliminated in consolidation.  The consolidated financial statements as of June
30, 1999 and December 31, 1998 and for the periods ended June 30, 1999 and 1998
are unaudited, but in management's opinion, include all adjustments (consisting
of only normal recurring adjustments) considered necessary to present fairly the
financial position, results of operations and cash flows for such interim
periods.  Operating results for the period ended June 30, 1999 are not
necessarily indicative of the results that may be expected for the full fiscal
year.

Note 2 - Revolving Credit Facility
- ----------------------------------

     The Company currently maintains a $40,000,000 long-term line of credit with
its senior commercial lender (the "Credit Facility").  At June 30, 1999,
$35,900,000 was outstanding under this Credit Facility and an additional
$4,100,000 was available to the Company pursuant to the available borrowing
base.  The Credit Facility bears interest at the prevailing LIBOR rate (which
was approximately 5.2% at June 30, 1999) plus one percent, and matures on
November 1, 2000.  Amounts available under the Credit Facility are limited to
325% of the Company's earnings before income taxes, interest, depreciation and
amortization for the trailing twelve months.  Under the terms of the Credit
Facility, the Company is required to maintain certain financial ratios and
comply with certain technical covenants.  The Company was in compliance with
these requirements and covenants during the six months ended June 30, 1999 and
as of August 12, 1999.

Note 3 - Business Acquisitions
- ------------------------------

     During the six months ended June 30, 1999, the Company acquired two
pawnshops in El Paso, Texas, and opened a start-up check cashing store in
Oregon.  These acquisitions and openings brought the Company's total number of
stores owned to 136 as of June 30, 1999. All acquisitions during the six months
ended June 30, 1999 were financed primarily with proceeds from the Company's
Credit Facility, and seller-financed debt.

Note 4 - Earnings Per Share
- ---------------------------

     The following table sets forth the computation of basic and diluted
earnings per share (in thousands, except per share data):


                                          Three Months Ended  Six Months Ended
                                          ------------------  -----------------
                                          June 30,  June 30,  June 30,  June 30,
                                            1999      1998      1999      1998
                                            ----      ----      ----      ----
                                                            
Numerator:

   Net income for calculating
    basic earnings per share              $  1,456  $    843  $  3,294  $  1,849

   Plus interest expense,
    net of taxes, relating to
    convertible debentures                       -        77         -       195
                                          --------  --------  --------  --------
   Net income for calculating
    diluted earnings per share            $  1,456  $    920  $  3,294  $  2,044
                                          ========  ========  ========  ========
Denominator:

   Weighted-average common
    shares for calculating basic
    earnings per share                       8,624     5,886     8,621     5,176

   Effect of dilutive securities:
      Stock options and warrants               474       906       516       907
      Contingently issuable shares
       due to acquisitions                     227         -       212         -
      Convertible debentures                     -       912         -     1,157
                                          --------  --------  --------  --------
   Weighted-average common
    shares for calculating diluted
    earnings per share                       9,325     7,704     9,349     7,240
                                          ========  ========  ========  ========

Basic earnings per share                  $    .17  $    .14  $    .38  $    .36
Diluted earnings per share                $    .16  $    .12  $    .35  $    .28


Note 5 - Subsequent Events
- --------------------------

     The Company opened one store in Reynosa, Mexico on July 9, 1999, which was
the Company's initial entry into the Mexico market.  As of August 12, 1999 the
Company is in various phases of construction on two other locations in Mexico
which should open by mid- September 1999.

     On July 22, 1999, the Company entered a joint venture with SSF, Ltd. to
offer consumer financial services in convenience stores.  Initially, the joint
venture will open kiosks to provide these services in a group of 180 convenience
stores in Texas and Oklahoma.  First Cash Financial Services, Inc. is an equal
partner with SSF, Ltd., and will share equally in the joint venture's profits
and losses.



                     MANAGEMENT'S DISCUSSION AND ANALYSIS
              OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
              ------------------------------------------------

GENERAL
- -------

     The Company's pawnshop revenues are derived primarily from service charges
on pawn loans, and the sale of unredeemed goods, or "merchandise sales".  Pawn
loans are made for a 30-day term with an automatic extension of 60 days in
Texas, South Carolina and Missouri, 30 days in Oklahoma and 15 days in Maryland
and Virginia.  Pawn loans made in Washington, D.C. are made for a 30 day term
with no automatic extension.  All pawn loans are collateralized by tangible
personal property placed in the custody of the Company.  The annualized service
charge rates on pawn loans are set by state laws and range between 12% and 240%
in Texas and 36% and 240% in Oklahoma, depending on the size of the loan.
Service charge rates are 144% to 240% on an annualized basis in Maryland, with a
$6 monthly minimum charge.  In Washington, D.C., loans up to $40 bear a flat $2
charge per month, while loans over $40 bear a 48% to 60% annualized rate.
Missouri pawn loans bear service and storage charges totaling 240% per year,
Virginia rates range from 120% to 180% annually, and South Carolina rates range
from 60% to 300%.  In its Texas stores, the Company recognizes service charges
at the inception of the pawn loan at the lesser of the amount allowed by the
state law for the initial 30-day term or $15, in accordance with state law.  In
Oklahoma, Maryland, Virginia, South Carolina, Missouri and Washington, D.C., the
Company recognizes service charges at the inception of the loan at the amount
allowed by law for the first 30 days.  Pawn service charge income applicable to
the remaining term and/or extension period is not recognized until the loan is
repaid or renewed.  If a loan is not repaid prior to the expiration of the
automatic extension period, if applicable, the property is forfeited to the
Company and held for resale.

     As a result of the Company's policy of accruing pawn service charges only
for the initial 30-day term, unredeemed merchandise is transferred to inventory
at a value equal to the loan principal plus one-month's accrued interest.  The
Company's accounting policy defers recognition of an amount of income equal to
the amount of pawn service charges relating to the extension period until the
loan is repaid or renewed, or until the merchandise is resold.  This policy, in
the Company's opinion, lessens the risk that the inventory's cost will exceed
its realizable value when sold.

     Revenues at the Company's check cashing stores are derived primarily from
check cashing fees, fees on payday advances, and fees from the sale of money
orders and wire transfers.  Payday advances have a term of thirty days or less,
and carry a 15% service charge in California, Oregon and Washington, and a 10%
service charge in Illinois.  The Company recognizes service charge income on
payday advances at the inception of the advance.  Bad debts on payday advances
are charged to operating expense in the month that the items are returned by the
bank, and are credited to operating expense in the period the items are
subsequently collected.

     Although the Company has had significant increases in revenues due
primarily to acquisitions and secondarily to new store openings, the Company has
also incurred increases in operating expenses attributable to the additional
stores and increases in administrative expenses attributable to building a
management team and the support personnel required by the Company's growth.
Operating expenses consist of all items directly related to the operation of the
Company's stores, including salaries and related payroll costs, rent, utilities,
advertising, property taxes, licenses, supplies, security and net returned
checks.  Administrative expenses consist of items relating to the operation of
the corporate office, including the salaries of corporate officers, area
supervisors and other management, accounting and administrative costs, liability
and casualty insurance, outside legal and accounting fees and stockholder
related expenses.

RESULTS OF OPERATIONS
- ---------------------

Six months ended June 30, 1999 compared to six months ended June 30, 1998
- -------------------------------------------------------------------------

     Total revenues increased 56% to $46,326,000 for the six months ended June
30, 1999 (the "Six-Month 1999 Period") as compared to $29,771,000 for the six
months ended June 30, 1998 (the "Six-Month 1998 Period").  Of the $16,555,000
increase in total revenues, $1,280,000 relates to 5% same store increase at the
66 stores which were in operation throughout both the Six-Month 1998 Period and
the Six-Month 1999 Period.  The remaining increase of $15,275,000 resulted from
revenues generated by 70 stores which were acquired or opened subsequent to
January 1, 1998.  In addition, 41% of the increase in total revenues, or
$6,768,000, was attributable to increased merchandise sales, 48%, or $7,970,000,
was attributable to increased service charges, 6%, or $987,000 was attributable
to increased check cashing fees, and the remaining increase of $830,000, or 5%,
was attributable to the increase in other income.  As a percentage of total
revenues, merchandise sales decreased from 64% to 56% during the Six-Month 1999
Period compared to the Six-Month 1998 Period, while service charges increased
from 35% to 39%.  Check cashing fees and other income increased from a combined
1% of total revenues in the Six-Month 1998 Period to a combined 5% in the Six
Month 1999 Period.  The gross profit as a percentage of merchandise sales was
33% during both the Six-Month 1998 Period and the Six-Month 1999 Period.

     The aggregate receivables balance increased 31% from $16,406,000 at June
30, 1998 to $21,490,000 at June 30, 1999.  Of the $5,084,000 increase,
$3,422,000 was attributable to the addition of 41 stores since July 1, 1998.
The remaining increase of $1,662,000 was due to the 10% increase in same-store
loan balances at the 95 stores in operation at both June 30, 1998 and June 30,
1999.  The annualized yield on the average aggregate receivables balance
increased from 138% during the Six-Month 1998 Period to 174% during the Six
Month 1999 Period.

     Operating expenses increased 82% to $18,310,000 during the Six-Month 1999
Period compared to $10,061,000 during the Six-Month 1998 Period, primarily as a
result of the addition of 70 stores subsequent to January 1, 1998, as well as
overall higher revenues at the Company's existing stores.  Administrative
expenses increased 30% to $2,758,000 during the Six-Month 1999 Period compared
to $2,115,000 during the Six-Month 1998 Period.  Interest expense increased to
$1,184,000 in the Six-Month 1999 Period compared to $1,018,000 in the Six-Month
1998 Period.

     For the Six-Month 1999 and 1998 Periods, the Company's tax provisions of
38% and 37%, respectively, of income before income taxes differed from the
statutory rate of 34% primarily due to state income taxes, net of the federal
tax benefit.

Three months ended June 30, 1999 compared to three months ended June 30, 1998
- -----------------------------------------------------------------------------

     Total revenues increased 48% to $22,520,000 for the three month period
ended June 30, 1999 ("the Second Quarter of 1999") as compared to $15,226,000
for the three month period ended June 30, 1998 ("the Second Quarter of 1998").
Of the $7,294,000 increase in total revenues, $780,000 relates to the 6% same
store revenue increase at the 77 stores which were in operation throughout both
the Second Quarter of 1998 and the Second Quarter of 1999.  The remaining
increase of $6,514,000 resulted from revenues generated by 59 stores which were
opened subsequent to April 1, 1998.  In addition, 36% or $2,638,000 of the
increase in total revenues was attributable to increased merchandise sales, 52%
or $3,816,000 was attributable to increased service charges, 6% or $426,000 was
attributable to increased check cashing fees, and the remaining increase of 6%,
or $414,000 was attributable to the increase in other income.  As a percentage
of total revenues, merchandise sales decreased from 63% to 54%, and service
charges increased from 36% to 41%, during the Second Quarter of 1999 as compared
to the Second Quarter of 1998, while check cashing fees and other income
increased from a combined 1% of total revenues to a combined 5% during the same
periods.  The gross profit as a percentage of merchandise sales decreased from
35% during the Second Quarter of 1998 to 32% during the Second Quarter of 1999.

     The aggregate receivables balance increased 31% from $16,406,000 at June
30, 1998 to $21,490,000 at June 30, 1999.  Of the $5,084,000 increase,
$3,422,000 was attributable to the addition of 41 stores since July 1, 1998.
The remaining increase of $1,662,000 was due to the 10% increase in same-store
loan balances at the 95 stores in operation at both June 30, 1998 and June 30,
1999.  The annualized yield on the average aggregate receivables balance
increased from 153% during the Second Quarter of 1998 to 185% during the Second
Quarter of 1999.

     Operating expenses increased 68% to $9,291,000 during the Second Quarter of
1999 compared to $5,545,000 during the Second Quarter of 1998, primarily as a
result of the 59 stores added subsequent to April 1, 1998, and higher overall
revenues at the Company's existing stores.  Administrative expenses increased
23% to $1,367,000 during the Second Quarter of 1999 compared to $1,110,000
during the Second Quarter of 1998.  Interest expense increased to $604,000 in
the Second Quarter of 1999 compared to $519,000 in the Second Quarter of 1998.

     For the Second Quarters of 1999 and 1998, the Company's tax provisions of
36% of income before income taxes differed from the statutory rate of 34%
primarily due to state income taxes, net of the federal tax benefit.

LIQUIDITY AND CAPITAL RESOURCES
- -------------------------------

     The Company's operations and acquisitions have been financed with funds
generated from operations, bank borrowings, and seller-financed indebtedness.

     The Company currently maintains a $40,000,000 long-term line of credit with
its senior commercial lender (the "Credit Facility").  At June 30, 1999,
$35,900,000 was outstanding under this Credit Facility and an additional
$4,100,000 was available to the Company pursuant to the available borrowing
base.  The Credit Facility bears interest at the prevailing LIBOR rate (which
was approximately 5.2% at June 30, 1999) plus one percent, and matures on
November 1, 2000.  Amounts available under the Credit Facility are limited to
325% of the Company's earnings before income taxes, interest, depreciation and
amortization for the trailing twelve months.  Under the terms of the Credit
Facility, the Company is required to maintain certain financial ratios and
comply with certain technical covenants.  The Company was in compliance with
these requirements and covenants during the six months ended June 30, 1999 and
as of August 12, 1999.

     During the six months ended June 30, 1999, the Company acquired two
pawnshops in El Paso, Texas, and opened one check cashing store in Oregon.
These acquisitions and openings  brought the Company's total number of stores
owned to 136 as of June 30, 1999.  These acquisitions were financed primarily
with proceeds from the Company's Credit Facility, and seller-financed debt.

     As of June 30, 1999, the Company's primary sources of liquidity were
$5,466,000 in cash and cash equivalents, $2,875,000 in service charges
receivable, $21,490,000 in receivables, $18,321,000 in inventories and
$4,100,000 of available and unused funds under the Company's Credit Facility.
The Company had working capital as of June 30, 1999 of $43,884,000 and a total
liabilities to equity ratio of 0.85 to 1.  During the six months ended June 30,
1999, the Company received proceeds of $26,000 from the issuance of 5,688 shares
of common stock relating to the exercise of outstanding common stock options.

     Net cash provided by operating activities for the Company during the Six
Month 1999 Period was $2,841,000 as compared with $6,668,000 provided by
operating activities during the Six-Month 1998 Period.  Net cash used for
investing activities during the Six-Month 1999 Period was $2,827,000 as compared
with $10,812,000 used for investing activities during the Six-Month 1998 Period.
Net cash provided by for financing activities of $994,000 during the Six-Month
1999 Period compares to net cash provided by financing activities of $4,774,000
during the Six-Month 1998 Period.

     The profitability and liquidity of the Company are affected by the amount
of loans outstanding, which is controlled in part by the Company's loan
decisions.  The Company is able to influence the frequency of forfeiture of
collateral by increasing or decreasing the amount loaned in relation to the
resale value of the pledged property.  Tighter credit decisions generally result
in smaller loans in relation to the estimated resale value of the pledged
property and can thereby decrease the Company's aggregate loan balance and,
consequently, decrease pawn service charges.  Additionally, small loans in
relation to the pledged property's estimated sale value tend to increase loan
redemptions and improve the Company's liquidity.  Conversely, providing larger
loans in relation to the estimated sale value of the pledged property can result
in an increase in the Company's pawn service charge income.  Also larger average
loan balances can result in an increase in loan forfeitures, which increases the
quantity of goods on hand and, unless the Company increases inventory turnover,
reduces the Company's liquidity.  In each of the Company's last three fiscal
years, at least 70% of the amounts loaned were either paid in full or renewed.
The Company's renewal policy allows customers to renew pawn loans by repaying
all accrued interest on such pawn loans.  In addition to these factors, the
Company's liquidity is affected by merchandise sales and the pace of store
expansions.

     Management believes that the Credit Facility, current assets and cash
generated from operations will be sufficient to accommodate the Company's
current operations for at least the next twelve months.  The Company has no
significant capital commitments as of August 12, 1999.  The Company currently
has no written commitments for additional borrowings or future acquisitions;
however, the Company intends to continue to grow and will likely seek additional
capital to facilitate expansion.  The Company will evaluate acquisitions, if
any, based upon opportunities, acceptable financing, purchase price, strategic
fit and qualified management personnel.

     The Company intends to continue to engage in a plan of expansion through
existing store acquisitions and new store openings.  While the Company
continually looks for, and is presented with, potential acquisition candidates,
the Company has no definitive plans or commitments for further acquisitions.  If
the Company encounters an attractive opportunity to acquire or open a new store
in the near future, the Company will seek additional financing, the terms of
which will be negotiated on a case-by-case basis.  Between July 1, 1999 and
August 12, 1999, the Company opened one new pawnshop in Mexico.  All store
openings and acquisitions during and after the six months ended June 30, 1999
were financed with proceeds from the Company's Credit Facility and with seller
financed debt.

YEAR 2000 ISSUE
- ---------------

     The "Year 2000 Issue" is the result of computer programs that use two
digits instead of four to record the applicable year.  Computer programs that
have date-sensitive software might recognize a date using "00" as the Year 1900
instead of the Year 2000.  This could result in a system failure or
miscalculations causing disruptions of operations, including among other events,
a temporary inability to process transactions or engage in similar normal
business activities.  The Year 2000 is a leap year, which may also lead to
incorrect calculations, functions or system failure.  The Company has
established a committee to gather, test, and produce information about the
Company's operations systems impacted by the Year 2000 transition.  The Company
has utilized both internal and external resources to identify, correct or
reprogram, and test systems for Year 2000 compliance.

     Management currently believes that the Company has achieved Year 2000
compliance of the hardware and software components of its own internally
developed point-of-sale operating system.  The costs associated with this Year
2000 remediation project totalled approximately $50,000.  The Company's
contingency plan in the event of a widespread Year 2000 failure includes
operating the Company's stores on a manual, non-computerized basis.

     Management currently believes, based on available information, that it will
incur no additional material expenditures related to the Year 2000 Issue, and
that it will not have a material adverse impact on the Company's financial
position or it's results of operations.  In addition, the Company has contacted
its significant vendors and suppliers to determine the extent to which the
Company may be vulnerable to those parties' failure to remediate their own Year
2000 issues.  While there can be no guarantee that the systems of other
companies with which the Company's systems interface will be timely converted,
or that a failure to convert by another company, or a conversion that is
incompatible with the Company's systems would not require the Company to spend
more time or money than anticipated, or even have a material adverse effect on
the Company, management currently believes that all of its significant vendors
and suppliers have achieved Year 2000 compliance.

FORWARD LOOKING INFORMATION
- ---------------------------

     This report contains certain statements that are "forward-looking
statements" within the meaning of Section 27A of the Securities Act and Section
21E of the Exchange Act.  Forward-looking statements can be identified by the
use of forward-looking terminology such as "believes," "expects," "may,"
"estimates," "will," "should," "plans," or "anticipates" or the negative
thereof, or other variations thereon, or comparable terminology, or by
discussions of strategy.  Such statements include, but are not limited to, the
discussions of the Company's operations, liquidity, and capital resources.
Forward-looking statements are included in the "Liquidity and Capital Resources"
section of this annual report.  Although the Company believes that the
expectations reflected in forward-looking statements are reasonable, there can
be no assurances that such expectations will prove to be accurate.  Generally,
these statements relate to business plans, strategies, anticipated strategies,
levels of capital expenditures, liquidity and anticipated capital funding needed
to effect the business plan.   All phases of the Company's operations are
subject to a number of uncertainties, risks and other influences, many of which
are outside the control of the Company and cannot be predicted with any degree
of accuracy.  Factors such as changes in regional or national economic
conditions, changes in governmental regulations, unforeseen litigation, changes
in interest rates or tax rates, significant changes in the prevailing market
price of gold, future business decisions and other uncertainties may cause
results to differ materially from those anticipated by some of the statements
made in this report.  In light of the significant uncertainties inherent in the
forward-looking statements made in this report, the inclusion of such statements
should not be regarded as a representation by the Company or any other person
that the objectives and plans of the Company will be achieved.  Security holders
are cautioned that such forward-looking statements involve risks and
uncertainties.  The forward-looking statements contained this report speak only
as of the date of this report and the Company expressly disclaims any obligation
or undertaking to release any updates or revisions to any such statement to
reflect any change in the Company's expectations or any change in events,
conditions or circumstance on which any such statement is based.



                        PART II.  OTHER INFORMATION
                        ---------------------------
ITEM 2.  Changes in securities

         b.  During the six months ending June 30, 1999, the Company issued
             5,688 shares of common stock relating to the exercise of
             outstanding stock options for an aggregate exercise price of
             $26,000.

ITEM 4.  Submission of matters to a vote of security holders


ITEM 6.  Exhibits and reports on Form 8-K

         a. Exhibits

            27.0    Financial Data Schedules (Edgar version only).




                                  SIGNATURES
                                  ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



Dated:  August 12, 1999             FIRST CASH FINANCIAL SERVICES, INC.
                                    -----------------------------------
                                    (Registrant)



/s/ Phillip E. Powell               /s/ Rick L. Wessel
- ----------------------------        ------------------------------
Phillip E. Powell                   Rick L. Wessel
Chairman of the Board and           Chief Accounting Officer
Chief Executive Officer



  

5 This schedule contains summary financial information extracted from the condensed consolidated balance sheets and condensed consolidated statements of income found in the company's Form 10-Q for the year to date, and is qualified in its entirety by reference to such financial statements. 1,000 6-MOS DEC-31-1999 JUN-30-1999 5,466 0 24,365 0 18,321 53,546 9,826 0 118,222 9,662 0 0 0 91 63,924 118,222 25,928 46,326 17,339 17,339 22,528 0 1,184 5,275 1,981 3,294 0 0 1,184 3,294 0.38 0.35