UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549

                                 SCHEDULE 14A

         Proxy Statement Pursuant to Section 14(a) of the Securities
                   Exchange Act of 1934 (Amendment No.   )

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                     First Cash Financial Services, Inc.
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               (Name of Registrant as Specified in its Charter)

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Dear Stockholder: We cordially invite you to attend our Annual Meeting, which will be held on Thursday, May 26, 2005, at 10:00 a.m. CDT at the First Cash Financial Services, Inc. corporate offices located at 690 East Lamar Boulevard, Suite 400, Arlington, Texas, 76011. At this meeting you will be asked to act upon the proposals as contained herein. Your board of directors recommends that you vote in favor of each of these proposals. You should read with care the attached Proxy Statement, which contains detailed information about these proposals. Your vote is important, and accordingly, we urge you to complete, sign, date and return your Proxy card promptly in the enclosed postage-paid envelope. The fact that you have returned your Proxy in advance will in no way affect your right to vote in person should you attend the meeting. However, by signing and returning the Proxy, you have assured representation of your shares. We hope that you will be able to join us on May 26. Very truly yours, /s/ Rick Powell ------------------------- Rick Powell Chairman of the Board

First Cash Financial Services, Inc. 690 East Lamar Boulevard, Suite 400 Arlington, Texas 76011 _______________ NOTICE OF ANNUAL MEETING OF STOCKHOLDERS To Be Held May 26, 2005 _______________ Notice is hereby given that the Annual Meeting of Stockholders of First Cash Financial Services, Inc. (the "Company") will be held at the First Cash Financial Services, Inc. corporate offices located at 690 East Lamar Boulevard, Suite 400, Arlington, Texas 76011 at 10:00 a.m. CDT on Thursday, May 26, 2005, for the following purposes: 1. To elect one Director; 2. To ratify the selection of Hein & Associates LLP as independent auditors of the Company for the year ending December 31, 2005; and 3. To transact such other business as may properly come before the meeting. Common stockholders of record at the close of business on April 12, 2005 will be entitled to notice of and to vote at the meeting. By Order of the Board of Directors, /s/ Rick L. Wessel ---------------------------------- Arlington, Texas Rick L. Wessel April 22, 2005 President, Secretary and Treasurer

First Cash Financial Services, Inc. 690 East Lamar Boulevard, Suite 400 Arlington, Texas 76011 _______________ PROXY STATEMENT Annual Meeting of Stockholders _______________ This Proxy Statement is being furnished to stockholders in connection with the solicitation of proxies by the board of directors of First Cash Financial Services, Inc., a Delaware corporation (the "Company"), for use at the Annual Meeting of Stockholders of the Company to be held at the First Cash Financial Services, Inc. corporate offices located at 690 East Lamar Boulevard, Suite 400, Arlington, Texas 76011 at 10:00 a.m. CDT, on Thursday, May 26, 2005, and at any adjournments thereof for the purpose of considering and voting upon the matters set forth in the accompanying Notice of Annual Meeting of Stockholders. This Proxy Statement and the accompanying form of proxy are first being mailed to stockholders on or about April 22, 2005. The close of business on April 12, 2005 has been fixed as the record date for the determination of stockholders entitled to notice of and to vote at the Annual Meeting and any adjournment thereof. As of the record date, there were 16,093,640 shares of the Company's common stock, par value $.01 per share ("Common Stock"), issued and outstanding. The presence, in person or by proxy, of a majority of the outstanding shares of Common Stock on the record date is necessary to constitute a quorum at the Annual Meeting. Abstentions and broker non-votes will be counted as present for the purposes of determining the presence of a quorum. Each share of Common Stock is entitled to one vote on all questions requiring a stockholder vote at the Annual Meeting. A plurality of the votes of the shares of Common Stock present in person or represented by proxy at the Annual Meeting is required for the approval of Item 1 as set forth in the accompanying Notice. Stockholders may not cumulate their votes in the election of directors. Abstentions and broker non-votes will not be counted as having been voted on Item 1 and will have no effect on the vote. The affirmative vote of a majority of the shares of Common Stock present or represented by proxy and represented at the Annual Meeting is required for the approval of Item 2. Broker non-votes will not be counted as having been voted on Item 2 and will have no effect on the vote while asbstentions will have the same effect as votes against Item 2. All shares represented by properly executed proxies, unless such proxies previously have been revoked, will be voted at the Annual Meeting in accordance with the directions on the proxies. If no direction is indicated, the shares will be voted (i) TO ELECT ONE DIRECTOR; (ii) TO RATIFY THE SELECTION OF HEIN & ASSOCIATES LLP AS INDEPENDENT AUDITORS OF THE COMPANY FOR THE YEAR ENDING DECEMBER 31, 2005; AND (iii) TO TRANSACT SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING. The enclosed proxy, even though executed and returned, may be revoked at any time prior to the voting of the proxy (a) by the execution and submission of a revised proxy, (b) by written notice to the Secretary of the Company or (c) by voting in person at the Annual Meeting. ANNUAL REPORT The Annual Report to Stockholders, covering the fiscal year of the Company, dated December 31, 2004, including audited financial statements, is enclosed herewith. The Annual Report to Stockholders does not form any part of the material for solicitation of proxies. The Company will provide, without charge, a copy of its Annual Report on Form 10-K upon written request to Rick L. Wessel, the President, Secretary and Treasurer at 690 East Lamar Boulevard, Suite 400, Arlington, Texas 76011. The Company will provide exhibits to its Annual Report on Form 10-K, upon payment of the reasonable expenses incurred by the Company in furnishing such exhibits. ITEM 1 TO ELECT ONE DIRECTOR The Bylaws of the Company provide that the board of directors will determine the number of directors, but shall consist of at least one director and no more than 15 directors. The stockholders of the Company elect the directors. At each annual meeting of stockholders of the Company, successors of the class of directors whose term expires at the annual meeting will be elected for a three-year term. Any director elected to fill a vacancy or newly created directorship resulting from an increase in the authorized number of directors shall hold office for a term that shall coincide with the remaining term of that class. In no case will a decrease in the number of directors shorten the term of any incumbent director. Any vacancy on the board howsoever resulting may be filled by a majority of the directors then in office, even if less than a quorum, or by a sole remaining director. The stockholders will elect one director for the coming year; the nominee, Mr. Phillip E. Powell, presently serves as a director of the Company and will be elected for a term of three years. Unless otherwise instructed or unless authority to vote is withheld, the enclosed proxy will be voted for the election of the nominee listed herein. Although the board of directors of the Company does not contemplate that the nominee will be unable to serve, if such a situation arises prior to the Annual Meeting, the person named in the enclosed proxy will vote for the election of such other person as may be nominated by the board of directors. The board of directors of the Company consists of five directors divided into three classes. At each annual meeting of stockholders, one class is elected to hold office for a term of three years. Directors serving until the earlier of (i) resignation or (ii) expiration of their terms at the annual meeting of stockholders in the years indicated are as follows: 2005 - Mr. Phillip E. Powell; 2006 - Messrs. Rick L. Wessel, Richard T. Burke and Joe R Love; and 2007 - Ms. Tara U. MacMahon. All officers serve at the discretion of the board of directors. No family relationships exist between any director and executive officer, except that Mr. John C. Powell, vice president of information technology, is the brother of Mr. Phillip E. Powell, the chairman of the board of the Company. The Director standing for election at the Annual Meeting of Stockholders is the following: Phillip E. Powell, age 54, has served as a director of the Company since March 1990, served as president from March 1990 until May 1992, and served as chief executive officer from May 1992 until December 2004. Mr. Powell has been engaged in the financial services industry for over 29 years. Directors Not Standing For Election Tara U. MacMahon, age 47, has served as a director of the Company since June 2001. Ms. MacMahon is the founder and has served as managing general partner of Tara Capital Management LP, an investment management and advisory firm for ten years. Ms. MacMahon has 24 years experience in the financial services industry. Ms. MacMahon holds an MBA from the Harvard University Graduate School of Business Administration. Rick L. Wessel, age 46, has served as secretary and treasurer of the Company since May 1992, as president since May 1998, as a director since November 1992 and as chief financial officer from May 1992 to December 2002. Prior to February 1992, Price Waterhouse LLP employed Mr. Wessel for approximately nine years. Richard T. Burke, age 61, has served as a director of the Company since December 1993. Mr. Burke is the founder and, until February 1988, was the chief executive officer of UnitedHealth Group, a leading company in the managed health care industry. Mr. Burke remains a director of UnitedHealth Group. From 1995 until February 2001, Mr. Burke was the owner and chief executive officer of the Phoenix Coyotes, a professional sports franchise of the National Hockey League. Mr. Burke is also a director of Meritage Homes Corporation. Joe R. Love, age 66, has served as a director of the Company since December 1991. Mr. Love has served as chairman of CCDC, Inc., a real estate development firm, since October 1976. Mr. Love is the owner of Surrey, LLC, a golf and residential community in Oklahoma City, Oklahoma. Board of Directors, Committees and Meetings The board of directors held eight meetings during the year ended December 31, 2004. Each director attended, either telephonically or in person, 100% of the board meetings during the year ended December 31, 2004. The Audit, Compensation, and Nominating and Corporate Governance Committees each consist of Richard T. Burke, Joe R. Love and Tara U. MacMahon. The Audit Committee held eight meetings during the year ended December 31, 2004, the Compensation Committee held two meetings during the year ended December 31, 2004 and the Nominating and Corporate Governance Committee held one meeting during the year ended December 31, 2004. Each member attended 100% of the committee meetings, either in person or telephonically. Audit Committee. The Audit Committee is responsible for the oversight of the Company's accounting and financial reporting processes. This includes the selection and engagement of the Company's independent auditors and review of the scope of the annual audit, audit fees and results of the audit. The Audit Committee reviews and discusses with management and the board of directors such matters as accounting policies, internal accounting controls, procedures for preparation of financial statements and other financial disclosures, scope of the audit, the audit plan and the independence of such accountants. In addition, the Audit Committee has oversight over the Company's internal audit function. The Board has determined that Mssrs. Burke and Love are each an audit committee financial expert as defined by Item 401(h) of Regulation S-K of the Securities Exchange Act of 1934, as amended ("Exchange Act"), and each are independent under the listing standards of The Nasdaq Stock Market ("Nasdaq"). Compensation Committee. The Compensation Committee approves the standards for salary ranges for executive, managerial and technical personnel of the Company and establishes, subject to existing employment contracts, the specific compensation and bonus plan of all corporate officers. In addition, the Compensation Committee oversees the Company's stock option plans and the incentive plans. Nominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee is responsible for making recommendations to the board of directors concerning the governance structure and practices of the Company, including the size of the board of directors and the size and composition of various committees of the board of directors. In addition, the Nominating and Corporate Governance Committee is responsible for identifying individuals believed to be qualified to become board members, and to recommend to the board the nominees to stand for election as directors at the annual meeting of stockholders. Directors' Fees For the year ended December 31, 2004, Ms. MacMahon and Messrs. Burke and Love each received $25,000 as compensation for attending the 2004 meetings of the board of directors and committee meetings thereof. In addition, the directors are reimbursed for their reasonable expenses incurred for each board and committee meeting attended. See "Compensation - Stock Options and Warrants" for a discussion of options and warrants issued to directors. Corporate Governance The board of directors has adopted a Code of Ethics to govern the conduct of all of the officers, directors and employees of the Company. In addition, the board has adopted charters for the Audit Committee, the Compensation Committee and the Nominating and Corporate Governance Committee. The Code and committee charters can be accessed on the Company's website at www.firstcash.com. Director Independence The board of directors has determined that, with the exception of Phillip E. Powell, chairman and former chief executive officer of the Company, and Rick L. Wessel, president of the Company, all of its directors, including all of the members of the Audit, Compensation, and Nominating and Corporate Governance Committees, are "independent" as defined by Nasdaq and the Securities and Exchange Commission ("SEC") and for purposes of Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code"). No director is deemed independent unless the board affirmatively determines that the director has no material relationship with the Company, either directly or as an officer, stockholder or partner of an organization that has a relationship with the Company. In making its determination, the board observes all criteria for independence established by the rules of the SEC and Nasdaq. In addition, the board considers all commercial, banking, consulting, legal, accounting, charitable or other business relationships any director may have with the Company. Director Qualifications In discharging its responsibilities to nominate candidates for election to the Board, the Nominating and Corporate Governance Committee has not specified any minimum qualifications for serving on the Board. However, the Nominating and Corporate Governance Committee endeavors to evaluate, propose and approve candidates with business experience and personal skills in finance, marketing, financial reporting and other areas that may be expected to contribute to an effective Board. The Nominating and Corporate Governance Committee seeks to assure that the Board is composed of individuals who have experience relevant to the needs of the Company and who have the highest professional and personal ethics, consistent with the Company's values and standards. Candidates should be committed to enhancing stockholder value and should have sufficient time to carry out their duties and to provide insight and practical wisdom based on experience. Each director must represent the interests of all shareholders. Identifying and Evaluating Nominees for Directors The Nominating and Corporate Governance Committee will utilize a variety of methods for identifying and evaluating nominees for director. Candidates may come to the attention of the Nominating and Corporate Governance Committee through current Board members, professional search firms, shareholders or other persons. These candidates will be evaluated at regular or special meetings of the Nominating and Corporate Governance Committee, and may be considered at any point during the year. As described above, the Nominating and Corporate Governance Committee will consider properly submitted shareholder nominations for candidates for the Board. Following verification of the shareholder status of persons proposing candidates, recommendations will be aggregated and considered by the Nominating and Corporate Governance Committee. If any materials are provided by a shareholder in connection with the nomination of a director candidate, such materials will be forwarded to the Nominating and Corporate Governance Committee. The Nominating and Corporate Governance Committee will also review materials provided by professional search firms or other parties in connection with a nominee who is not proposed by a shareholder. Procedure for Contacting Directors The board of directors has established a procedure for stockholders to send communications to the board. Stockholders may communicate with the board generally or with a specific director at any time by writing to the Company's Corporate Secretary at the Company's address, 690 East Lamar Blvd., Suite 400, Arlington, Texas 76011. The Secretary will review all messages received and will forward any message that reasonably appears to be a communication from a stockholder about a matter of stockholder interest that is intended for communication to the board. Communications will be sent as soon as practicable to the director to whom they are addressed, or if addressed to the board generally, to the Chairman of the Nominating and Corporate Governance Committee. Because other appropriate avenues of communication exist for matters that are not of stockholder interest, such as general business complaints or employee grievances, communications that do not relate to matters of stockholder interest will not be forwarded to the board. The Corporate Secretary has the option, but not the obligation, to forward these other communications to appropriate channels within the Company. Section 16(a) Beneficial Ownership Reporting Compliance Based solely on the reports furnished pursuant to Section 16a-3(e) of the Exchange Act, all reports as required under Section 16(a) of the Exchange Act were filed on a timely basis during the year ending December 31, 2004, except in November 2004 Mr. Joe R. Love reported one transaction (a sale of 10,000 shares of common stock) four days late on a Form 4. Compensation Committee Interlocks and Insider Participation in Compensation Decisions The Compensation Committee reviews compensation paid to management and recommends to the board of directors appropriate executive compensation. Ms. MacMahon and Messrs. Burke and Love serve as members of the Compensation Committee and are not employed by the Company. BASED UPON THE RECOMMENDATION OF THE NOMINATING AND CORPORATE GOVERNANCE COMMITTEE, THE BOARD HAS NOMINATED THE ABOVE-REFERENCED DIRECTOR FOR ELECTION BY THE STOCKHOLDERS AND RECOMMENDS A VOTE "FOR" SUCH ELECTION. THE ELECTION OF THIS DIRECTOR REQUIRES A PLURALITY OF THE VOTES OF THE SHARES OF COMMON STOCK PRESENT IN PERSON OR REPRESENTED BY PROXY AT THE ANNUAL MEETING. ITEM 2 RATIFY THE SELECTION OF HEIN & ASSOCIATES LLP AS INDEPENDENT AUDITORS OF THE COMPANY FOR THE YEAR ENDING DECEMBER 31, 2005 On March 12, 2004, the Company, at the direction of the Audit Committee, notified its independent accountant, Deloitte & Touche LLP, of its dismissal as independent accountants, except with respect to audit and audit related services pertaining to the year ended December 31, 2003. The change was the result of a proposal and competitive bidding process involving several accounting firms. Effective April 16, 2004, Deloitte & Touche LLP's engagement was terminated and they no longer provide audit services nor do they serve as the Company's auditor. The Audit Committee selected Hein & Associates LLP as independent accountants to audit the books, records and accounts of the Company for the year ending December 31, 2004. The board has endorsed this appointment. Hein & Associates LLP was engaged in March 2004 as the Company's principal accountant. Deloitte & Touche, LLP previously audited the consolidated financial statements of the Company and during the two years ended December 31, 2003 provided both audit and non-audit services. Deloitte & Touche LLP's report on the Company's 2003 financial statements was issued on March 8, 2004 in conjunction with the filing of the Company's Annual Report on Form 10-K for the year ended December 31, 2003. The audit reports of Deloitte & Touche LLP on the consolidated financial statements of the Company as of and for the years ended December 31, 2003 and 2002, did not contain any adverse opinion or disclaimer of opinion, nor were they qualified or modified as to uncertainty, audit scope, or accounting principles, except as set forth below. The audit reports for 2002 and 2003 were modified to reflect a change in the Company's method of accounting for amortization of goodwill in 2002 in accordance with FASB Statement No. 142, Goodwill and Other Intangible Assets. The audit report for 2003 was modified to reflect a change in the Company's method of accounting for its 50% owned joint venture, Cash & Go, Ltd., in 2003 in accordance with FASB Interpretation 46(R), Consolidation of Variable Interest Entities. The audit reports for 2003 and 2002 were restated to correct the classification of certain transactions between sections of the Statement of Cash Flows. During the fiscal years ended December 31, 2003 and 2002, and the subsequent interim period through April 16, 2004, there were no disagreements between the Company and Deloitte & Touche LLP on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure (within the meaning of Item 304(a)(1)(iv) of Regulation S-K) and there were no reportable events (as defined by Item 304(a)(1)(v) of Regulation S-K). During the fiscal years ended December 31, 2003 and 2002, and the subsequent interim period through March 12, 2004, neither the Company nor anyone on its behalf consulted with Hein & Associates LLP regarding any of the matters or events set forth in Item 304(a)(2)(i) and (ii) of Regulation S-K. Hein & Associates LLP has served as the independent accountant engaged to audit the First Cash 401(k) Plan for the three most recent years ended December 31, 2003 and is currently engaged to audit the First Cash 401(k) Plan for the year ended December 31, 2004. Principal Accountant Fees and Services Aggregate fees for professional services rendered for the Company by Hein & Associates LLP and Deloitte & Touche, LLP for the years ended December 31, 2004 and 2003, respectively, were as follows: Services Provided: 2004 2003 ----------------- -------- -------- Audit $ 195,900 (1) $ 140,000 Audit Related - - Tax - - Financial Information Systems - - Design & Implementation Fees All Other 8,000 - -------- -------- Total $ 203,900 $ 140,000 ======== ======== (1) Of these fees paid by the Company, $158,300 was paid to Hein & Associates LLP and $37,600 was paid to Deloitte & Touche, LLP. The audit fees for the years ended December 31, 2004 and 2003 were for the audits of the consolidated financial statements of the Company, internal control auditing and reporting as required by Sarbanes Oxley Section 404, issuance of consents, and review of the Company's Securities and Exchange Commission filings. All fees included under the category "All Other" were paid to Hein & Associates LLP in connection with the audit of the Company's 401(K) Plan for the year ended December 31, 2003. Audit Committee Pre-Approval Policies and Procedures The 2004 and 2003 audit and non-audit services provided by Hein & Associates LLP and Deloitte & Touche, LLP were approved by the Audit Committee. The non-audit services which were approved by the Audit Committee were also reviewed to ensure compatibility with maintaining the auditor's independence. The Audit Committee implemented pre-approval policies and procedures related to the provision of audit and non-audit services. Under these procedures, the Audit Committee pre-approves both the type of services to be provided by the Company's independent accountants and the estimated fees related to these services. During the approval process, the Audit Committee considers the impact of the types of services and the related fees on the independence of the auditor. The services and fees must be deemed compatible with the maintenance of the auditor's independence, including compliance with SEC rules and regulations. Throughout the year, the Audit Committee reviews any revisions to the estimates of audit and non-audit fees initially approved. Ratification of Independent Auditors In the event the stockholders do not ratify the appointment of Hein & Associates LLP as independent auditors for the year ending December 31, 2005, the adverse vote will be considered as a direction to the board of directors to select other auditors for the following year. However, because of the difficulty in making any substitution of auditors so long after the beginning of the year ending December 31, 2005, it is contemplated that the appointment for the year ending December 31, 2005 will be permitted to stand unless the board finds other good reason for making a change. Representatives of Hein & Associates LLP are expected to be present at the meeting, with the opportunity to make a statement if desired to do so. Such representatives are also expected to be available to respond to appropriate questions. BASED UPON THE RECOMMENDATION OF THE AUDIT COMMITTEE, THE BOARD HAS RECOMMENDED THE RATIFICATION OF HEIN & ASSOCIATES LLP AS INDEPENDENT AUDITORS. SUCH RATIFICATION REQUIRES THE AFFIRMATIVE VOTE OF THE HOLDERS OF A MAJORITY OF THE OUTSTANDING SHARES OF COMMON STOCK PRESENT OR REPRESENTED BY PROXY AND REPRESENTED AT THE ANNUAL MEETING. EXECUTIVE OFFICERS The following table lists the executive officers of the Company as of the date hereof and the capacities in which they serve. Name Age Position -------------- --- -------- J. Alan Barron 44 Chief Executive Officer and Chief Operating Officer Rick L. Wessel 46 President, Secretary and Treasurer R. Douglas Orr 44 Executive Vice President and Chief Financial Officer John C. Powell 50 Senior Vice President and Director of Information Technology J. Alan Barron joined the Company in January 1994 as its chief operating officer. Mr. Barron served as the chief operating officer from January 1994 to May 1998 and from January 2003 to the present. For the period from May 1998 to January 2003 Mr. Barron served as the president - pawn operations. Effective January 1, 2005, Mr. Barron was elected chief executive officer. Prior to joining the Company, Mr. Barron spent two years as chief financial officer for a nine-store privately held pawnshop chain. Prior to his employment as chief financial officer of this privately held pawnshop chain, Mr. Barron spent five years in the Fort Worth office of Price Waterhouse LLP. R. Douglas Orr joined the Company in July 2002 as the vice president of finance. In January 2003, Mr. Orr was promoted to chief financial officer. Effective January 1, 2005, Mr. Orr was elected executive vice president and chief financial officer. Prior to joining the Company, Mr. Orr spent 14 years at Ray & Berndtson, a global executive search firm, where he served in a variety of management and financial roles including vice president of financial planning and analysis, vice president and controller and vice president of knowledge. Prior to his employment at Ray & Berndtson, Mr. Orr spent four years in the Fort Worth office of Price Waterhouse LLP. John C. Powell served as a systems consultant to the Company from February 2002 through July 2002 and joined the Company on a full-time basis in August 2002. In January 2003, Mr. Powell was promoted to vice president of information technology. Effective January 1, 2005, Mr. Powell was elected senior vice president and director of information technology. Prior to joining the Company, Mr. Powell spent 18 years with AMR/American Airlines as a senior system engineer and software architect and an additional two years in the same capacity with Sabre/EDS after its spin-off from AMR in March of 2000. Biographical information with respect to Mr. Wessel was previously provided under Item 1. STOCK OWNERSHIP The table below sets forth information to the best of the Company's knowledge with respect to the total number of shares of the Company's Common Stock beneficially owned by each person known to the Company to beneficially own more than 5% of its Common Stock, each director, each named executive officer, and the total number of shares of the Company's Common Stock beneficially owned by all directors and officers as a group, as reported by each such person, as of April 12, 2005. On that date, there were 16,093,640 shares of voting Common Stock issued and outstanding. Shares Beneficially Officers, Directors Owned (2) and 5% Stockholders (1) Number Percent ------------------------------- --------- ------- Richard T. Burke (3) 2,374,500 14.38% Rick L. Wessel (4) 959,950 5.74 Phillip E. Powell (5) 607,000 3.69 J. Alan Barron (6) 605,115 3.66 Joe R. Love (7) 452,609 2.76 R. Douglas Orr (8) 226,875 1.39 John C. Powell (9) 106,875 0.66 Tara U. MacMahon (10) 85,000 0.53 All officers and directors as a group (8 persons) 5,417,924 29.07 ------------------ (1) The addresses of the persons shown in the above table are 690 East Lamar Boulevard, Suite 400, Arlington, Texas 76011. (2) Unless otherwise noted, each person has sole voting and investment power over the shares listed opposite his name, subject to community property laws where applicable. Beneficial ownership includes both outstanding shares of Common Stock and shares of Common Stock such person has the right to acquire within 60 days of April 12, 2005, upon exercise of outstanding warrants and options. (3) Includes a warrant to purchase 150,000 shares at a price of $5.33 per share to expire in February 2013, a warrant to purchase 37,500 shares at a price of $5.33 per share to expire in April 2012, a stock option to purchase 75,000 shares at a price of $1.33 per share to expire in December 2010, a stock option to purchase 15,000 shares at a price of $6.67 per share to expire in January 2013, a stock option to purchase 37,500 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 15,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 15,000 shares at a price of $55.00 per share to expire in January 2015. Excludes 15,000 shares of Common Stock owned by Mr. Burke's wife, which Mr. Burke disclaims beneficial ownership. (4) Includes a warrant to purchase 93,500 shares at a price of $5.33 per share to expire in April 2012, a warrant to purchase 120,000 shares at a price of $7.67 per share to expire in May 2013, a stock option to purchase 90,000 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 45,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 45,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 45,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 45,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 45,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 45,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 45,000 shares at a price of $55.00 per share to expire in January 2015. (5) Includes a warrant to purchase 100,000 shares at a price of $6.73 per share to expire in April 2013, a stock option to purchase 112,500 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 20,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 20,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 20,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 20,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 20,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 20,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 20,000 shares at a price of $55.00 per share to expire in January 2015. (6) Includes a warrant to purchase 19,500 shares at a price of $8.67 per share to expire in June 2013, a stock option to purchase 67,500 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 50,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 50,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 50,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 50,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 50,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 50,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 50,000 shares at a price of $55.00 per share to expire in January 2015. (7) Includes a warrant to purchase 150,000 shares at a price of $5.33 per share to expire in February 2013, a warrant to purchase 25,000 shares at a price of $5.33 per share to expire in April 2012, a stock option to purchase 37,500 shares at a price of $6.67 per share to expire in April 2009, a stock option to purchase 15,000 shares at a price of $6.67 per share to expire in January 2013, a stock option to purchase 15,000 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 10,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $50.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $55.00 per share to expire in January 2015, and 140,109 shares of common stock all of which are beneficially owned by an affiliate of Mr. Love. (8) Includes a stock option to purchase 4,175 shares at a price of $19.33 per share to expire in October 2013, a stock option to purchase 30,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 30,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 30,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 30,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 30,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 30,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 30,000 shares at a price of $55.00 per share to expire in January 2015. (9) Includes a stock option to purchase 1,875 shares at a price of $19.33 per share to expire in October 2013, a stock option to purchase 15,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 15,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 15,000 shares at a price of $55.00 per share to expire in January 2015. (10) Includes a stock option to purchase 15,000 shares at a price of $19.33 per share to expire in January 2014, a stock option to purchase 10,000 shares at a price of $25.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $30.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $35.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $40.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $45.00 per share to expire in January 2015, a stock option to purchase 10,000 shares at a price of $50.00 per share to expire in January 2015, and a stock option to purchase 10,000 shares at a price of $55.00 per share to expire in January 2015. COMPENSATION Executive Compensation The following table sets forth compensation with respect to the chief executive officer and other executive officers of the Company who received total annual salary and bonus for the year ended December 31, 2004 in excess of $100,000. Also included in the following table is compensation for the years ended December 31, 2003 and 2002: Summary Compensation Table -------------------------- Long-Term Annual Compensation Compensation - Awards ------------------- --------------------- Securities Underlying Name and Principal Fiscal Options/ All Other Position Year Salary Bonus Warrants (1) Compensation (2) -------- ---- ------ ----- ------------ ------------ Phillip E. Powell 2004 $660,000 $333,000 112,500 - Chief Executive 2003 600,000 810,000 375,000 - Officer 2002 500,000 500,000 225,000 - Rick L. Wessel 2004 $495,000 $322,000 90,000 - President, 2003 450,000 610,000 210,000 - Secretary 2002 350,000 387,500 150,000 - and Treasurer J. Alan Barron 2004 $385,000 $300,000 67,500 - Chief Operating 2003 350,000 400,000 135,000 - Officer 2002 285,000 250,000 75,000 - R. Douglas Orr 2004 $185,000 $125,000 37,500 - Chief Financial 2003 160,000 100,000 45,000 - Officer 2002 65,591 25,000 15,000 - John C. Powell 2004 $165,000 $ 50,000 7,500 - Vice President of 2003 140,000 40,000 30,000 - Information 2002 95,010 10,000 15,000 - Technology (1) See "- Employment Agreements" and "- Stock Options and Warrants" for a discussion of the terms of long-term compensation awards. (2) The aggregate amount of other compensation is less than the lesser of $50,000 or 10% of the sum of such executive officer's annual salary and bonus. Employment Agreements On March 14, 2005, Mr. Barron has entered into an employment agreement, effective January 1, 2005, with the Company through December 31, 2009 to serve as the chief executive officer and the chief operating officer of the Company; at the discretion of the board this agreement may be extended for additional successive periods of one year each on each January 1 anniversary. The agreement provides for: (i) a base salary of $500,000 with increases at the discretion of the Compensation Committee; (ii) an annual bonus at the discretion of the Compensation Committee; (iii) participation in compensation plans at the discretion of the Compensation Committee; (iv) certain fringe benefits including club membership, car, vacation, a term life insurance policy with a beneficiary designated by Mr. Barron in the amount of $2 million; and (v) reimbursement of business related expenses. Mr. Barron has agreed not to compete with the Company, not to solicit employees of the Company, and not to solicit customers of the Company for a period of time following his termination. On March 14, 2005, Mr. Wessel has entered into an employment agreement, effective January 1, 2005, with the Company through December 31, 2009 to serve as the president of the Company; at the discretion of the board this agreement may be extended for additional successive periods of one year each on each January 1 anniversary. The agreement provides for: (i) a base salary of $550,000 with increases at the discretion of the Compensation Committee; (ii) an annual bonus at the discretion of the Compensation Committee; (iii) participation in compensation plans at the discretion of the Compensation Committee; (iv) certain fringe benefits including club membership, car, vacation, a term life insurance policy with a beneficiary designated by Mr. Wessel in the amount of $4 million; and (v) reimbursement of business related expenses. Mr. Wessel has agreed not to compete with the Company, not to solicit employees of the Company, and not to solicit customers of the Company for a period of time following his termination. Consulting Agreement On March 14, 2005, Mr. Powell has entered into a consulting agreement, effective January 1, 2005, with the Company through December 31, 2014 to perform such services as may be requested by the Board of Directors. The agreement provides for: (i) annual payments of $500,000; (ii) certain other benefits including club membership, car, health insurance, a term life insurance policy with a beneficiary designated by Mr. Powell in the amount of $4 million; and (iii) reimbursement of business related expenses. Mr. Powell has agreed not to compete with the Company, not to solicit employees of the Company, and not to solicit customers of the Company while serving as a consultant and for a period of time following termination of the consulting agreement. Stock Options and Warrants The following table shows stock option and warrant grants made to named executive officers during the year ended December 31, 2004: Individual Grants of Stock Option/Warrant Grants Made During the Year Ended December 31, 2004 ----------------------------------------------------- Percentage Potential Realizable of Total Value at Options/ Assumed Annual Options/ Warrants Rates of Stock Warrants Granted to Exercise Price Appreciation Granted Employees in Price Expiration for Option and Name (Shares) Each Period (Per Share) Date Warrant Terms (1) ----------------- -------- ------------ ----------- ----------------- ---------------------- 5% 10% ---------- ---------- Phillip E. Powell 112,500 24.8% $ 19.33 January 29, 2014 $ 1,367,600 $ 3,465,800 Rick L. Wessel 90,000 19.8 19.33 January 29, 2014 1,094,100 2,772,600 J. Alan Barron 67,500 14.9 19.33 January 29, 2014 820,600 2,079,500 R. Douglas Orr 37,500 8.3 19.33 January 29, 2014 455,900 1,155,300 John C. Powell 7,500 1.7 19.33 January 29, 2014 91,200 231,100 ----------------- (1) The actual value, if any, will depend upon the excess of the stock price over the exercise price on the date of exercise, so that there is no assurance the value realized would be at or near the present value. December 31, 2004 Stock Option and Warrant Values ------------------------------------------------- Number of Unexercised Value of Unexercised Stock Options and Warrants In-The-Money Shares at December 31, 2004 Stock Options and Warrants Acquired on Value (Shares) December 31, 2004 (1) Name Exercise Realized Exercisable Unexercisable Exercisable Unexercisable ----------------- ---------- ---------- ----------- ------------- ----------- ------------- Phillip E. Powell 1,059,500 $17,726,000 352,500 (2) - $ 2,862,500 - Rick L. Wessel 183,000 2,561,200 618,500 (3) - 5,024,700 - J. Alan Barron 138,000 1,638,600 437,000 (4) - 935,500 - R. Douglas Orr 8,000 88,300 214,200 (5) 73,100 (5) 82,100 $ 1,029,000 John C. Powell 7,500 76,800 106,900 (6) 43,100 (6) 39,500 762,800 ----------------- (1) Computed based upon the differences between aggregate fair market value and aggregate exercise price. (2) Includes a warrant to purchase 100,000 shares at a price of $6.73 per share and options to purchase 252,500 shares at prices ranging from $19.33 to $55.00 per share. (3) Includes warrants to purchase 213,500 shares at prices ranging from $5.33 to $7.67 per share and options to purchase 405,000 shares at prices ranging from $19.33 to $55.00 per share. (4) Includes a warrant to purchase 19,500 shares at a price of $8.67 per share and options to purchase 417,500 shares at prices ranging from $19.33 to $55.00 per share. (5) Includes options to purchase 287,300 shares at prices ranging from $5.33 to $55.00 per share. (6) Includes a warrant to purchase 15,000 shares at a price of $5.33 per share and options to purchase 135,000 shares at prices ranging from $6.67 to $55.00 per share. Warrants and options held by other directors: On April 12, 2005, other directors held warrants to purchase 362,500 shares at a price of $5.33 per share, expiring between April 2012 and February 2013 and options to purchase 455,000 shares at prices ranging from $1.33 to $55.00 per share, expiring between April 2009 and January 2015. Warrants and options held by other employees: On April 12, 2005, other employees held warrants to purchase 90,900 shares at a price of $5.33 per share, expiring between February 2008 and April 2012 and options to purchase 901,350 shares at prices ranging from $2.67 to $55.00 per share, expiring between February 2008 and January 2015. Options issued to named executive officers and non-employee directors in 2004 and 2005: During the period January 1, 2004 through April 12, 2005, the Company has issued to named executive officers and non-employee directors options to purchase 1,747,500 shares at prices ranging from $19.33 to $55.00 per share, expiring between January 2014 and January 2015. Except for the stock option plans and the issuance of warrants described herein, the Company has not established, nor does it provide for, defined benefit or actuarial plans. The Company has not granted any stock appreciation rights. Certain Transactions In January 2004, Mr. Joe R. Love was issued an option to purchase 15,000 shares of common stock at an exercise price of $19.33 per share expiring in January 2014. In January 2004, Mr. Richard T. Burke was issued an option to purchase 37,500 shares of common stock at an exercise price of $19.33 per share expiring in January 2014. In January 2004, Ms. Tara U. MacMahon was issued an option to purchase 15,000 shares of common stock at an exercise price of $19.33 per share expiring in January 2014. Report of the Audit Committee The ultimate responsibility for good corporate governance rests with the board, whose primary role is oversight, counseling and direction to the Company's management in the best long-term interests of the Company and its stockholders. The Audit Committee, in accordance with its charter, has been established for the purpose of overseeing the accounting and financial reporting processes of the Company and audits of the Company's annual financial statements. As described more fully in its charter, the purpose of the Audit Committee is to assist the board in its general oversight of the Company's financial reporting, internal controls and audit functions. Management is responsible for the preparation, presentation and integrity of the Company's financial statements; establishing and applying accounting and financial reporting principles; designing and implementing systems of internal controls; and establishing procedures designed to reasonably assure compliance with accounting standards, applicable laws and regulations. The Company's independent auditing firm is responsible for performing an independent audit of the consolidated financial statements in accordance with generally accepted auditing standards. In accordance with law, the Audit Committee has ultimate authority and responsibility to select, compensate, evaluate and, when appropriate, replace the Company's independent auditors. The Audit Committee has the authority to engage its own outside advisers, including experts in particular areas of accounting, as it determines appropriate, apart from counsel or advisers hired by management. All of the members of the Audit Committee meet the independence and experience requirements of Nasdaq and the SEC. The board of directors has determined that two of the Committee's members, Richard T. Burke and Joe R. Love, qualify as "audit committee financial experts" as defined by the SEC. The Audit Committee members are not professional accountants or auditors, and their functions are not intended to duplicate or to certify the activities of management and the independent auditors, nor can the Audit Committee certify that the independent auditors are "independent" under applicable rules. The Audit Committee serves a board-level oversight role, in which it provides advice, counsel and direction to management and the auditors on the basis of the information it receives, discussions with management and the auditors, and the experience of the Audit Committee's members in business, financial and accounting matters. Stockholders should understand that the designation of "an audit committee financial expert" is an SEC disclosure requirement related to Messrs. Burke's and Love's experience and understanding with respect to certain accounting and auditing matters. The designation does not impose on Messrs. Burke or Love any duties, obligations or liability greater than generally imposed on them as members of the Audit Committee and the board, and this designation as an audit committee financial expert pursuant to this SEC requirement does not affect the duties, obligations or liability of any other member of the Audit Committee or the board. In this context, the committee has met and held discussions with management and Hein & Associates LLP ("Hein"), the Company's independent public accountants for the year ended December 31, 2004. Management represented to the committee that the Company's consolidated financial statements were prepared in accordance with generally accepted accounting principles, and the committee has reviewed and discussed the consolidated financial statements with management and Hein. The committee discussed with Hein the matters required to be discussed by Statement of Auditing Standard No. 61, under which Hein must provide us with additional information regarding the scope and results of its audit of the Company's financial statements. In addition, the committee has discussed with Hein its independence from the Company and its management, including matters in the written disclosures required by the Independence Standards Board Standard No. 1 (Independence Discussions with Audit Committees). The committee discussed with the Company's independent public accountants the overall scope and plans for their respective audits. The committee met with Hein, with and without management present, to discuss the results of its examinations, the evaluations of the Company's internal controls, and the overall quality of the Company's financial reporting. In reliance on the reviews and discussions referred to above, the committee recommended to the board of directors, and the board has approved, that the audited financial statements be included in the Company's Annual Report on Form 10-K for the year ended December 31, 2004 filed with the Securities and Exchange Commission. The Audit Committee: Richard T. Burke, Joe R. Love and Tara U. MacMahon Report of the Compensation Committee Overview The Compensation Committee of the board of directors supervises the Company's executive compensation. The Company seeks to provide executive compensation that will support the achievement of the Company's financial goals while attracting and retaining talented executives and rewarding superior performance. In performing this function, the Compensation Committee reviews executive compensation surveys and other available information and may from time to time consult with independent compensation consultants. The Company seeks to provide an overall level of compensation to the Company's executives that are competitive within the pawnshop/short-term advance industry and other companies of comparable size, growth, performance and complexity. Compensation in any particular case may vary from any industry average on the basis of annual and long-term Company performance as well as individual performance. The Compensation Committee will exercise its discretion to set compensation where in its judgment external, internal or individual circumstances warrant it. In general, the Company compensates its executive officers through a combination of base salary, annual incentive compensation in the form of cash bonuses and long-term incentive compensation in the form of stock options. Base Salary Base salary levels for the Company's executive officers are set generally to be competitive in relation to the salary levels of executive officers in other companies within the pawnshop/short-term advance industry or other companies of comparable size, growth, performance and complexity, taking into consideration the executive officer's position, responsibility and need for special expertise. In reviewing salaries in individual cases, the Compensation Committee also takes into account individual experience and performance. Annual Incentive Compensation The Compensation Committee has historically structured employment arrangements with incentive compensation. Payment of bonuses has generally depended upon the Company's achievement of pre-tax income targets established at the beginning of each fiscal year or other significant corporate objectives. Individual performance is also considered in determining bonuses. Certain senior executives receive annual incentive compensation through the stockholder approved Executive Performance Incentive Plan that provides for the payment of annual incentive compensation to participants based upon the achievement of performance goals established annually by the Compensation Committee based on one or more specified performance criteria. The Compensation Committee also administers the calculation of amounts earned under the Executive Performance Incentive Plan. Long-Term Incentive Compensation The Company provides long-term incentive compensation through its stock option plans, which are described elsewhere in this proxy statement. The number of shares covered by any grant is generally determined by the then current stock price, subject in certain circumstances, to vesting requirements. In special cases, however, grants may be made to reflect increased responsibilities or reward extraordinary performance. Chief Executive Officer Compensation Mr. Powell was elected to the position of chief executive officer in May 1992. Mr. Powell's salary was increased from $600,000 to $660,000 effective January 1, 2004. Mr. Powell received a bonus under the Executive Performance Incentive Plan in the amount of $333,000 during the year ended December 31, 2004. Mr. Powell received common stock warrant and option grants based upon the overall performance of the Company during the year ended December 31, 2004, as described in the section "Compensation". The overall goal of the Compensation Committee is to insure that compensation policies are established that are consistent with the Company's strategic business objectives and that provide incentives for the attainment of those objectives. This is affected in the context of a compensation program that includes base pay, annual incentive compensation and stock ownership. The Compensation Committee: Richard T. Burke, Joe R. Love and Tara U. MacMahon Report of the Nominating and Corporate Governance Committee Overview The Nominating and Corporate Governance Committee is responsible for making recommendations to the board of directors concerning the governance structure and practices of the Company, including the size of the board of directors and the size and composition of various committees of the board of directors. In addition, the Nominating and Corporate Governance Committee is responsible for identifying individuals believed to be qualified to become board members, and to recommend to the board the nominees to stand for election as directors at the annual meeting of stockholders. Nomination for 2005 Election of Director The committee met and recommended to the board of directors that Mr. Powell be nominated to stand for reelection to the board at the Annual Meeting on May 26, 2005. The Nominating and Corporate Governance Committee: Richard T. Burke, Joe R. Love and Tara U. MacMahon Stock Price Performance Graph The Stock Price Performance Graph set forth below compares the cumulative total stockholder return on the Common Stock of the Company for the period from December 31, 1999 through December 31, 2004, with the cumulative total return on the Nasdaq Composite Index and a peer group index over the same period (assuming the investment of $100 in the Company's Common Stock, the Nasdaq Composite Index and the peer group). The peer group selected by the Company includes the Company, Cash America International, Inc., EZCORP, Inc., and ACE Cash Express, Inc. [ PERFORMANCE GRAPH APPEARS HERE ] 12/31/99 12/31/00 12/31/01 12/31/02 12/31/03 12/31/04 -------- -------- -------- -------- -------- -------- FCFS 100 27.27 82.42 123.77 310.80 323.76 Peer Group 100 41.88 65.93 88.45 213.14 292.07 Nasdaq Composite 100 60.31 47.84 33.07 49.45 53.81 OTHER MATTERS Management is not aware of any other matters to be presented for action at the meeting. However, if any other matter is properly presented, it is the intention of the persons named in the enclosed form of proxy to vote in accordance with their best judgment on such matter. COST OF SOLICITATION The Company will bear the costs of the solicitation of proxies from its stockholders. In addition to the use of mail, directors, officers and regular employees of the Company in person or may solicit proxies by telephone or other means of communication. The directors, officers and employees of the Company will not be compensated additionally for the solicitation but may be reimbursed for out-of-pocket expenses in connection with the solicitation. Arrangements are also being made with brokerage houses and any other custodians, nominees and fiduciaries of the forwarding of solicitation material to the beneficial owners of the Company, and the Company will reimburse the brokers, custodians, nominees and fiduciaries for their reasonable out-of-pocket expenses. STOCKHOLDER PROPOSALS Proposals by stockholders intended to be presented at this Annual Meeting of Stockholders must have been received by the Company for inclusion in the Company's proxy statement and form of proxy relating to that meeting no later than January 21, 2006. Moreover, with respect to any proposal by a stockholder not seeking to have the proposal included in the proxy statement but seeking to have the proposal considered at the Annual Meeting of Stockholders to be held in 2006, such stockholder must provide written notice of such proposal to the Secretary of the Company at the principal executive offices of the Company by December 22, 2005. In addition, stockholders must comply in all respects with the rules and regulations of the Securities and Exchange Commission then in effect and the procedural requirements of the Company's Bylaws. By Order of the Board of Directors, /s/ Rick L. Wessel -------------------------------- Arlington, Texas Rick L. Wessel April 22, 2005 President, Secretary and Treasurer

REVOCABLE PROXY FIRST CASH FINANCIAL SERVICES, INC. ANNUAL MEETING OF STOCKHOLDERS MAY 26, 2005 THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF FIRST CASH FINANCIAL SERVICES, INC. THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE WITH THE CHOICES SPECIFIED BELOW. The undersigned stockholder of First Cash Financial Services, Inc. (the "Company") hereby appoints Rick Powell and Rick L. Wessel the true and lawful attorneys, agents and proxies of the undersigned with full power of substitution for and in the name of the undersigned, to vote all the shares of Common Stock of First Cash Financial Services, Inc. which the undersigned may be entitled to vote at the Annual Meeting of Stockholders of First Cash Financial Services, Inc. to be held at the First Cash Financial Services, Inc. corporate offices located at 690 East Lamar Blvd., Suite 400, Arlington, Texas on Thursday, May 26, 2005 at 10:00 a.m., and any and all adjournments thereof, with all of the powers which the undersigned would posses if personally present, for the following purposes. Please indicate for, withhold, against, or abstain with respect to each of the following matters: 1. Election of Mr. Powell as director (the Board For Withhold of Directors recommends a vote FOR) ----- -------- [ ] [ ] 2. Ratification of the selection of Hein & Associates LLP as Independent auditors of the For Against Abstain Company for the year ending December 31, 2005 ----- ------- ------- (the Board of Directors recommends a vote FOR) [ ] [ ] [ ] 3. Other Matters: In their discretion, the proxies are authorized to vote upon such other business as may properly come before the meeting. This proxy will be voted for the choice specified. The undersigned hereby acknowledges receipt of the Notice of Annual Meeting and Proxy Statement dated April 22, 2005 as well as the Annual Report for the fiscal year ended December 31, 2004. PLEASE MARK, SIGN AND DATE THIS PROXY AND RETURN IT IN THE ENCLOSED ENVELOPE. DATED:________________ ___________________________________________________ (Signature) ___________________________________________________ (Signature if jointly held) ___________________________________________________ (Printed Name) Please sign exactly as name appears on stock certificate(s). Joint owners should each sign. Trustees and others acting in a representative capacity should indicate the capacity in which they sign.